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IBM Marketing Communications Reviews

11 reviews

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Marketing Communications

4.1
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IBM CEO Virginia Rometty
Virginia Rometty
3 Ratings

Employee Reviews

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Pros
Cons
  • "Work life balance especially to new mothers" (in 1085 reviews)

  • "Low Salary growth in comparison" (in 528 reviews)

More Pros and Cons

  1. "Best place to work"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Marketing Communications in Houston, TX
    Current Employee - Marketing Communications in Houston, TX
    Recommends
    Positive Outlook

    I have been working at IBM full-time (More than 10 years)

    Pros

    Career opportunities, employee benefits, flexible working

    Cons

    None come to mind .


  2. "Outstanding Parental Leave Policy"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Marketing & Communications in New York, NY
    Current Employee - Marketing & Communications in New York, NY
    Recommends
    Positive Outlook
    Approves of CEO

    I have been working at IBM full-time (Less than a year)

    Pros

    IBM recently updated its parental leave policy, expanding the program considerably for birth mothers, fathers, partners and adoptive parents and it made me feel very appreciated as a working parent. Moms in particular, can now take up to 20-weeks paid leave, which is life changing.

    IBM also promotes a very flexible working approach. There is a great deal of trust for you to work autonomously.

    Cons

    Like any big company, there are many layers of approval, which can impact the progress of a project.

    Advice to Management

    Planning should be further out, we should have wider view projections.

  3. "Proud to be an IBMer"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Marketing Communications Specialist in New York, NY
    Current Employee - Marketing Communications Specialist in New York, NY
    Recommends
    Positive Outlook

    I have been working at IBM full-time (More than 10 years)

    Pros

    + Innovative company that is on the leading edge of emerging technology trends like AI and Blockchain
    + Great maternity and paternity leave
    + Anti-discriminatory policies are best-in-class
    + Lots of professional training opportunities

    Cons

    + Movement back to IBM offices in the USA has led to the layoffs of really qualified and smart people.
    +Expectation to work nights, weekends, holidays and vacations (if necessary)

    Advice to Management

    + Continue to invest in your people, regardless of where they are physically located.


  4. Helpful (1)

    "They get what they pay for"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Marketing Communications in Raleigh, NC
    Current Employee - Marketing Communications in Raleigh, NC
    Recommends
    Neutral Outlook

    I have been working at IBM full-time (More than 8 years)

    Pros

    - Ability to work from home
    - Established, well-respected brand
    - Global collaboration opportunities
    - Good salaries, great benefits

    Cons

    - Long hours
    - Strained resources
    - HR is all but absent to regular employees

    Advice to Management

    Communicate more and more transparently. Manage "up" as well as down -- and push back about unreasonable workloads and timelines for limited human resources.


  5. Helpful (2)

    "It got worse every year"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Communications/Marketing
    Former Employee - Communications/Marketing
    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO

    Pros

    They have a core of incredibly competent people.

    Cons

    Continuous flow of lay-offs that have been going on for so long, pretty much the only people left there are good, intelligent, hard-working people.
    The executive team is completely out of touch with the average worker and, frankly, they don't care.
    All of the lies and half-truths in corporate messaging, both external and to employees. It is truly amazing what IBM gets away with.

    Advice to Management

    Hard working, loyal people were what made IBM great. You've forgotten that.


  6. "Great place with room to grow."

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Marketing Communications in Westford, MA
    Former Employee - Marketing Communications in Westford, MA
    Recommends
    Positive Outlook
    No opinion of CEO

    Pros

    Learn new skills and supportive culture.

    Cons

    So big it can be hard to quantify your contribution.


  7. Helpful (2)

    "Once Great, Now Be Careful"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Communications/Marketing
    Former Employee - Communications/Marketing
    Doesn't Recommend
    Negative Outlook
    No opinion of CEO

    I worked at IBM full-time (More than 10 years)

    Pros

    Once a great company, but now living on past laurels. Pay is pretty good and benefits are average to good. Pays a bit more than lip service to the idea of work/life balance.

    Cons

    Totally focused on their 2015 road map, which is now a chain around their necks. With a lack of new revenue, everything is focused on reducing costs. That means continual layoffs, a move to low-paid contract workers, very few salary increases, and such a focus on cost controls that you need a VP to sign off on minor expenses and most employees have been buying their own office supplies for years.

  8. Helpful (2)

    "Good company, unfortunately always fearful of losing job"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Marketing Communications in Armonk, NY
    Former Employee - Marketing Communications in Armonk, NY
    Recommends
    Neutral Outlook
    Disapproves of CEO

    I worked at IBM full-time (More than 8 years)

    Pros

    Remote working
    Innovate company
    God work/life balance

    Cons

    Too many processes allowing competitors to be first to market and win
    Continual workforce reduction, present employees overloaded

    Advice to Management

    Instead of cutting the folks that do the majority of the work, review organizations and eliminate management that has little to no direct reports. Many VPs with no one reporting to them.


  9. "A great place to work"

    StarStarStarStarStar
    • Work/Life Balance
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Senior Marketing Communications Program Manager in Dallas, TX
    Former Employee - Senior Marketing Communications Program Manager in Dallas, TX
    Recommends
    Approves of CEO

    Pros

    Many opportunities for career paths, travel, training, management. Flexible can work from home.

    Cons

    Scope, large teams, steep learner curve.

    Advice to Management

    Bring back the retirees! We are mature, knowledgeable and strategic thinkers.


  10. Helpful (20)

    "No longer the best place to work"

    StarStarStarStarStar
    • Work/Life Balance
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Marketing Communications Manager in Raleigh, NC
    Current Employee - Marketing Communications Manager in Raleigh, NC
    Doesn't Recommend
    Disapproves of CEO

    Pros

    The benefits are good, starting at 3 wks a year plus up to 6 personal choice days.

    Cons

    You are expected (even though the formal HR policy says not to) to work through your dinner, vacations. You take your laptop everywhere - 24x7. The company is quite matrixed and there is often disagreement about who handles what with sr mgmt deciding that "they" own a tactic, and another sr. mgmt says "he" handles it -- you get caught in the middle - alot. The group owning the money for a tactic is not the same group implementing the tactic, this is why you see Web pages that don't make sense. The advertising and direct mail tactic don't align to web pages, as a consumer, you are just "dropped." The best people have been laid off and the people left were personal favorites and not necessarily the right person for the job. Typically, the job was given to them without any training when the experienced person was laid off. Layoffs have nothing to do with the quality of work, they just got "too old" for IBM. That's how IBM beats the age discrimination rap, most of the laid off people are over 45 (and subsequently high earners)- there's no getting around that. Turning 50 at IBM is the kiss of death. The best person that was laid off had much experience. IBM has not decided that experience doesn't mean anything and so they keep the inexperienced people, which explains why customers are frequently lost.

    -There is no loyalty to the employee. As a result of this, morale is very low, the hallways are quiet, there is no socializing, it's not a fun place to work.

    Advice to Management

    Keep your experienced people, yes, their wages are more (for good reason) but you'll see they save you much more in the mistakes those inexperienced people are making.