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IBM Product Marketing Reviews

Updated November 16, 2018
24 reviews

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Product Marketing

3.3
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IBM CEO Virginia Rometty
Virginia Rometty
10 Ratings

Employee Reviews

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Pros
Cons
  • "At times difficult work life balance" (in 1061 reviews)

  • "Low salary increments since last 2 years" (in 505 reviews)

More Pros and Cons

  1. "IBM provides amazing opportunities and great teams to work with"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    Current Employee - Product Marketing Manager in New York, NY
    Current Employee - Product Marketing Manager in New York, NY
    Recommends
    Positive Outlook
    Disapproves of CEO

    I have been working at IBM full-time (More than 5 years)

    Pros

    IBMers, opportunities to learn, great stuff to work on

    Cons

    salaries, bonuses need lots of work. Senior management focuses on short term

    Advice to Management

    Stop focusing on short term only and stop looking for failures and instead celebrate success. There is too much nitpicking and not enough recognition of great work


  2. "Great company, very clever people works here"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Product Marketing Offering Manager in Durham, NC
    Current Employee - Product Marketing Offering Manager in Durham, NC
    Recommends
    Positive Outlook
    Approves of CEO

    I have been working at IBM (More than a year)

    Pros

    Team culture and good career advancement

    Cons

    NC locations are old, outdated, uninspiring

    Advice to Management

    Get marketing creative, inspiring spaces that foster teamwork

  3. "Experience"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Product Marketing Manager in Austin, TX
    Former Employee - Product Marketing Manager in Austin, TX
    Recommends
    Neutral Outlook
    No opinion of CEO

    I worked at IBM full-time (More than 5 years)

    Pros

    Amazing work life balance, lot of learning and well paid

    Cons

    People have right skills but are placed with wrong teams or profile

    Advice to Management

    Put people with right skills in right place


  4. Helpful (1)

    "Lost in their transformation effort"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Product Marketing Manager in Atlanta, GA
    Current Employee - Product Marketing Manager in Atlanta, GA
    Doesn't Recommend
    Negative Outlook
    Approves of CEO

    I have been working at IBM full-time (More than 10 years)

    Pros

    Good ethics. Provide employees the freedom to take new initiatives. Lot of lateral move options to gain a wide range of experience.

    Cons

    Disconnected and at times dysfunctional communication across the layers and layers of hierarchy. Extremely difficult to move the needle on outcomes due to the complexity of the organization and processes. Letting people go is a continuous process in IBM which creates a permanent state of flux resulting in lackluster performance.

    Advice to Management

    Once you make a major change like changing your branding, give it at least 3 years to show results. Continuous change without consistency confuses our clients making IBM more and more irrelevant to them.


  5. Helpful (2)

    "Storied history, great people, future uncertain"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Product Marketing Manager in New York, NY
    Current Employee - Product Marketing Manager in New York, NY
    Recommends
    Neutral Outlook
    No opinion of CEO

    I have been working at IBM full-time (More than 10 years)

    Pros

    Amazing people to work with, probably the most diverse workforce in tech (and they mean it when they say they embrace diversity). Doing lots of exciting projects in artificial intelligence and enterprise cloud. Storied history. Moving into newer urban facilities instead of being stuck in the exurbs.

    Cons

    Shackled with systems and processes that struggle to keep up with the pace of change. Spent too much time destroying innovation and product capabilities with Roadmap to 2015's financial engineering shenanigans. Lost a lot of talent, institutional knowledge, and a key employment differentiator in the tech industry, when switched away from encouraging remote work.

    Advice to Management

    Invest much more in innovation that supports thousands of clients, not just a few big ones. Focus down the segments served (say NO, not just YES). Shift co-location strategy to 3 (not 6) cities while grandfathering existing talent.


  6. "Product Markting Manager"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Senior Product Marketing Manager in Burlington, VT
    Current Employee - Senior Product Marketing Manager in Burlington, VT
    Recommends
    Positive Outlook

    I have been working at IBM full-time (More than 10 years)

    Pros

    Flexibility, work life balance, benefits

    Cons

    IBM is a larger enterprise organization with multiple layers of management, which can sometimes lead to confusion, uncertainty and bureaucracy.


  7. "Product Marketing"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Product Marketing Manager in Boston, MA
    Former Employee - Product Marketing Manager in Boston, MA
    Doesn't Recommend
    Neutral Outlook
    Disapproves of CEO

    Pros

    Some of the most intelligent people I've ever met.

    Cons

    Technology seems outdated and the process is somewhat slow.

    Advice to Management

    Be quicker to put products to market and be as agile as a startup.

  8. Helpful (1)

    "Not Really a Technology Company"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Product Marketing
    Former Employee - Product Marketing
    Doesn't Recommend
    Neutral Outlook
    Disapproves of CEO

    Pros

    A lot of talented people still there who are committed to success and helping peers achieve success.

    Cons

    Too many layers of management to execute quickly. Managers from acquisitions given responsibility they are not equipped to handle.

    Advice to Management

    Reduce management layers.


  9. "Average - a secure retirement place for some"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Product Marketing Manager in Los Angeles, CA
    Former Employee - Product Marketing Manager in Los Angeles, CA
    Doesn't Recommend
    Neutral Outlook
    Disapproves of CEO

    I worked at IBM full-time (More than a year)

    Pros

    Huge company with real potential for the few scientist that are out there. Secure work environment for people who are willing to work some extra. The company is not going anywhere anytime soon. Opportunities to stay local or global as much as you like. Chances are the company has various positions for talented people - not just one.

    Cons

    Get used to a number because that's what you will be known by if you are the average Joe and that number may get cut if the need arises. Numbers is all this company is about. Acquire and merge when the numbers work out, then cut and let the remaining numbers work for you.
    Don't think agile! A flagship this size doesn't move easy nor fast. You may get frustrated quickly unless you got your retirement in sight - safe place to be!

    Advice to Management

    Stop the smarter marketing buzz! IBM hasn't brought forth anything smart out of it's own quarters for several years and everyone knows it. Get young, innovative, creative, talented and thriving people on board and invest in them. A management of retirees will not attract young, energetic and creative people.


  10. Helpful (1)

    "Great place for new hires, or those in Sales or Development"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Product Marketing Manager
    Current Employee - Product Marketing Manager
    Doesn't Recommend
    No opinion of CEO

    I have been working at IBM full-time (More than 10 years)

    Pros

    As a big company, there are frameworks in place (which are missing from a smaller company) to provide context for creating and sharing information. There's also a diversity of areas to move on to when you're looking for your next position within the company, provided you're not looking to move up.

    Cons

    Marketing is an undervalued and under-funded area, which is constantly cut whenever the company goes through a downsizing, to the point where it's effectiveness is compromised. There's a move underfoot throughout all disciplines to outsource as many jobs overseas as possible, for cost cutting. Raises and bonuses are a joke during good times and bad.