IBM Product and Marketing Manager Reviews | Glassdoor

IBM Product and Marketing Manager Reviews

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Found 20 reviews

4.1
StarStarStarStarStar
Rating TrendsRating Trends
87%
Recommend to a Friend
95%
Approve of CEO
IBM CEO Virginia Rometty
Virginia Rometty
9 Ratings
  1. "IBM provides amazing opportunities and great teams to work with"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    Current Employee - Product Marketing Manager in New York, NY
    Recommends
    Positive Outlook
    Disapproves of CEO

    I have been working at IBM full-time for more than 6 years

    Pros

    IBMers, opportunities to learn, great stuff to work on

    Cons

    salaries, bonuses need lots of work. Senior management focuses on short term

    Advice to Management

    Stop focusing on short term only and stop looking for failures and instead celebrate success. There is too much nitpicking and not enough recognition of great work

    IBM2017-03-22
  2. "Experience"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Compensation and Benefits
    • Senior Management
    Former Employee - Product Marketing Manager in Austin, TX
    Recommends
    Neutral Outlook
    No opinion of CEO

    I worked at IBM full-time for more than 6 years

    Pros

    Amazing work life balance, lot of learning and well paid

    Cons

    People have right skills but are placed with wrong teams or profile

    Advice to Management

    Put people with right skills in right place

    IBM2018-06-28
  3. Helpful (1)

    "Lost in their transformation effort"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Compensation and Benefits
    • Senior Management
    Current Employee - Product Marketing Manager in Atlanta, GA
    Doesn't Recommend
    Negative Outlook
    Approves of CEO

    I have been working at IBM full-time for more than 20 years

    Pros

    Good ethics. Provide employees the freedom to take new initiatives. Lot of lateral move options to gain a wide range of experience.

    Cons

    Disconnected and at times dysfunctional communication across the layers and layers of hierarchy. Extremely difficult to move the needle on outcomes due to the complexity of the organization and processes. Letting people go is a continuous process in IBM which creates a permanent state of flux resulting in lackluster performance.

    Advice to Management

    Once you make a major change like changing your branding, give it at least 3 years to show results. Continuous change without consistency confuses our clients making IBM more and more irrelevant to them.

    IBM2018-03-18
  4. Helpful (2)

    "Storied history, great people, future uncertain"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Compensation and Benefits
    • Senior Management
    Current Employee - Product Marketing Manager in New York, NY
    Recommends
    Neutral Outlook
    No opinion of CEO

    I have been working at IBM full-time for more than 20 years

    Pros

    Amazing people to work with, probably the most diverse workforce in tech (and they mean it when they say they embrace diversity). Doing lots of exciting projects in artificial intelligence and enterprise cloud. Storied history. Moving into newer urban facilities instead of being stuck in the exurbs.

    Cons

    Shackled with systems and processes that struggle to keep up with the pace of change. Spent too much time destroying innovation and product capabilities with Roadmap to 2015's financial engineering shenanigans. Lost a lot of talent, institutional knowledge, and a key employment differentiator in the tech industry, when switched away from encouraging remote work.

    Advice to Management

    Invest much more in innovation that supports thousands of clients, not just a few big ones. Focus down the segments served (say NO, not just YES). Shift co-location strategy to 3 (not 6) cities while grandfathering existing talent.

    IBM2017-08-27
  5. "Product Markting Manager"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Compensation and Benefits
    • Senior Management
    Current Employee - Senior Product Marketing Manager in Burlington, VT
    Recommends
    Positive Outlook

    I have been working at IBM full-time for more than 20 years

    Pros

    Flexibility, work life balance, benefits

    Cons

    IBM is a larger enterprise organization with multiple layers of management, which can sometimes lead to confusion, uncertainty and bureaucracy.

    IBM2016-04-20
  6. "Product Marketing"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Compensation and Benefits
    • Senior Management
    Former Employee - Product Marketing Manager in Boston, MA
    Doesn't Recommend
    Neutral Outlook
    Disapproves of CEO

    I worked at IBM

    Pros

    Some of the most intelligent people I've ever met.

    Cons

    Technology seems outdated and the process is somewhat slow.

    Advice to Management

    Be quicker to put products to market and be as agile as a startup.

    IBM2015-08-26
  7. "Average - a secure retirement place for some"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Compensation and Benefits
    • Senior Management
    Former Employee - Product Marketing Manager in Los Angeles, CA
    Doesn't Recommend
    Neutral Outlook
    Disapproves of CEO

    I worked at IBM full-time for more than 2 years

    Pros

    Huge company with real potential for the few scientist that are out there. Secure work environment for people who are willing to work some extra. The company is not going anywhere anytime soon. Opportunities to stay local or global as much as you like. Chances are the company has various positions for talented people - not just one.

    Cons

    Get used to a number because that's what you will be known by if you are the average Joe and that number may get cut if the need arises. Numbers is all this company is about. Acquire and merge when the numbers work out, then cut and let the remaining numbers work for you. Don't think agile! A flagship this size doesn't move easy nor fast. You may get frustrated quickly unless you got your retirement in sight - safe place...

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    Advice to Management

    Stop the smarter marketing buzz! IBM hasn't brought forth anything smart out of it's own quarters for several years and everyone knows it. Get young, innovative, creative, talented and thriving people on board and invest in them. A management of retirees will not attract young, energetic and creative people.

    IBM2014-07-31
  8. Helpful (1)

    "Great place for new hires, or those in Sales or Development"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Compensation and Benefits
    • Senior Management
    Current Employee - Product Marketing Manager 
    Doesn't Recommend
    No opinion of CEO

    I have been working at IBM full-time for more than 20 years

    Pros

    As a big company, there are frameworks in place (which are missing from a smaller company) to provide context for creating and sharing information. There's also a diversity of areas to move on to when you're looking for your next position within the company, provided you're not looking to move up.

    Cons

    Marketing is an undervalued and under-funded area, which is constantly cut whenever the company goes through a downsizing, to the point where it's effectiveness is compromised. There's a move underfoot throughout all disciplines to outsource as many jobs overseas as possible, for cost cutting. Raises and bonuses are a joke during good times and bad.

    IBM2014-01-13
  9. "Respect for the individual is gone. It's like EDS in the 80s."

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Compensation and Benefits
    • Senior Management
    Former Employee - Product Marketing Manager in Charlotte, NC
    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO

    I worked at IBM full-time for more than 2 years

    Pros

    Ever changing product and offering environment.

    Cons

    Tyrannical. No career development anymore. Everyone for themselves.

    IBM2013-09-05
  10. "Mix of energetic young people with new ideas and older conservative not as fast at adopting new ideas employees."

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Compensation and Benefits
    • Senior Management
    Current Employee - Product Marketing Manager Intern in Research Triangle Park, NC
    Recommends
    Positive Outlook
    Approves of CEO

    I have been working at IBM for more than a year

    Pros

    Great work-life balance if you make it a priority. There are pockets of very bright and energetic people who like to learn and try new cutting edge ideas.

    Cons

    Low pay. There will always be more work so if you don't make it a priority you will work a lot more than you intend to.

    Advice to Management

    Increase pay. Don't be scared of the new upcoming trends (eg. social media). Understanding how people truly work doesn't stop at B2C but is relevant at B2B as well.

    IBM2012-08-15
Found 20 reviews