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Icebreaker Reviews

Updated January 16, 2018
52 reviews

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2.6
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Rob Fyfe
19 Ratings

52 Employee Reviews

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Pros
Cons
  • Communication from head office down to the retail stores needs improvement (in 3 reviews)

  • Product quality sometimes had it's QC issues, but for the most part was made with high standards (in 2 reviews)

More Pros and Cons

  1. "Culture promotes incredible balance!"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Anonymous Employee
    Current Employee - Anonymous Employee
    Recommends
    Positive Outlook
    Approves of CEO

    I have been working at Icebreaker full-time (More than a year)

    Pros

    Great work-life balance, educated and passionate coworkers, growing company, strong leadership report from the top down.

    Cons

    Very little cons. Can be challenging to be a global brand with internal communication at times.

    Advice to Management

    Keep doing what you're doing. Very soon we'll both market and execute our great story at a new level!


  2. Helpful (1)

    "tough journey"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Key Holder in New York, NY
    Former Employee - Key Holder in New York, NY
    Doesn't Recommend
    Positive Outlook
    Disapproves of CEO

    I worked at Icebreaker full-time (More than a year)

    Pros

    fun customers and discount on clothes

    Cons

    1. very stressful sales focused environment where each interaction with customers is analysed afterwords by managers to maximize sales and to critique if not sold a lot
    2. you go outside your store in cold and hot weather to stop people and try to make them come in to buy clothes
    3. discounts change by change of mood from HQ in vancouver
    4. you have to call people on your cell phone and they have scripts to force the team to call people if they protest
    5. No native people or African-Americans in retail and since head office has to approve hiring everyone it shows lack of diversity
    6. there is no professional growth or job security.
    7. policies made and broken by Retail HQ as they wish
    8. disturbing ideas circulated by high managers about men being confused and lacking ability to shop as well as women being able to influenced by technical jargon.
    9. stress causing high turnover rate at all level.

  3. Helpful (6)

    "Reinventing the wheel in a slowly sinking ship"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee
    Doesn't Recommend
    Negative Outlook
    No opinion of CEO

    I worked at Icebreaker full-time (Less than a year)

    Pros

    Flexible Schedule, ability to work remotely. New CEO.

    Cons

    The company has worked over twenty years to (re) invent its product but is now lost. Still an immature, non-cohesive culture. Managers play favorites. Employees are disillusioned and passive aggressive. Lesser competent employees act manipulative and entitled. Inefficient, long winded employees display self-aggrandizement to soothe their ego. Overall, a toxic cauldron.

    Advice to Management

    Stop acting "cool" out of fear that you'll be irrelevant. Start showing appreciation to all employees everyday. Employees need to be inspired not have a best friend at work or feel ignored.


  4. Helpful (8)

    "Great product, poor management"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Anonymous Employee in Portland, OR
    Former Employee - Anonymous Employee in Portland, OR
    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO

    I worked at Icebreaker full-time (More than 10 years)

    Pros

    There are some great people here, benefits are ok. Flexibility is reasonable, company has good potential but has never been realized which is sad.

    Cons

    Extremely poor senior management mean't a lot of really great staff moved on, poor decision making led to US sales office closure. Looks good from the outside, but once you're in you'll realize what a mess things are in. Communications between the NZ office and US is also poor. Random decisions seem to be made without considering the consequences or understanding how this type of business works.

    Advice to Management

    See the value and talent in the employees you have, get some people who actually understand the apparel business.


  5. Helpful (2)

    "Icebreaker Seattle Touchlab"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Touchlab Retail Associate in Seattle, WA
    Former Employee - Touchlab Retail Associate in Seattle, WA
    Doesn't Recommend
    Neutral Outlook
    No opinion of CEO

    I worked at Icebreaker part-time (Less than a year)

    Pros

    Merino wool is rad and you get a seasonal allowance to buy clothes to wear at work. Pro-deals through the company were good and there were more available through Promotive. The marketing is out there and it's fun to watch people react to it.

    Cons

    Retail is never that awesome. North American management of both the retail and wholesale side of the company is iffy at best. Inconsistent scheduling was an issue but I think that was more a flaw with the person writing schedules than with the company itself.

    Advice to Management

    Hire more full time sales staff instead of part time, and if you do hire part time try to keep their hours/days consistent so that they can have another job since $12.50/h doesn't really cut it in Seattle.


  6. Helpful (5)

    "Manager"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Store Manager
    Former Employee - Store Manager
    Doesn't Recommend
    Negative Outlook

    Pros

    Free clothes and fun people

    Cons

    No focus from leadership. Spinning the wheels and blaming the front line associate.

    Advice to Management

    Find your purpose instead of chasing others. Focus back on quality


  7. Helpful (13)

    "What a Mess"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Anonymous Employee in Portland, OR
    Former Employee - Anonymous Employee in Portland, OR
    Doesn't Recommend
    Negative Outlook
    No opinion of CEO

    Pros

    Merino wool is great
    Standard "benefits" of a cool-kids outdoor company: ping-pong, keg, dogs, etc.

    Cons

    Such a mess in every way. Job-seekers: You can do better than this. Look elsewhere.

  8. "Sales Associate"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee
    Recommends
    Positive Outlook

    I worked at Icebreaker part-time

    Pros

    Fun staff, laid back environment, cool customers

    Cons

    Can get some difficult customers, corporate management is shaky


  9. Helpful (9)

    "Great People, Poorly Managed"

    StarStarStarStarStar
    Former Employee - Anonymous Employee in Portland, OR
    Former Employee - Anonymous Employee in Portland, OR
    Disapproves of CEO

    I worked at Icebreaker full-time

    Pros

    Amazing brand, passionate employees.

    Cons

    Poorly managed. It's unfortunate the situation Icebreaker currently finds itself. So many people have lost their jobs right now because of the decisions of those before them.


  10. Helpful (17)

    "It's about how we treat eachother"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee
    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO

    Pros

    Worked with amazing people who are passionate about the outdoors.

    Cons

    On the wall is the motto "it's about how we treat the earth and each other." I was treated so poorly by this company it's hard to comprehend.
    They lied about compensation I was told I would receive, they would hire and fire people on a whim, and they let the cool company we built crumble.

    Advice to Management

    You have to live by the values you preach. This place is toxic now. Instead of investing in your good people, you are closing the office further demonstrating your lack of care for your employees.


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