Kraft Heinz Company Associate Brand Manager Reviews | Glassdoor

Kraft Heinz Company Associate Brand Manager Reviews

Updated June 9, 2017
22 reviews

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Associate Brand Manager

2.6
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Bernardo Hees
1 Rating

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Pros
Cons
  • Poor work-life balance for finance functions (in 209 reviews)

  • no work/life balance due to lack of definition of tasks (in 58 reviews)

More Pros and Cons

  1. "ABM"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Associate Brand Manager in Chicago, IL
    Former Employee - Associate Brand Manager in Chicago, IL
    Doesn't Recommend
    Positive Outlook

    I worked at Kraft Heinz Company full-time (More than a year)

    Pros

    General Management Marketing: owns P&L and runs business

    Cons

    Very few women in top leadership


  2. Helpful (14)

    "Challenging but learned lot!"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Associate Brand Manager in Pittsburgh, PA
    Former Employee - Associate Brand Manager in Pittsburgh, PA
    Doesn't Recommend
    Neutral Outlook
    No opinion of CEO

    I worked at Kraft Heinz Company full-time (More than a year)

    Pros

    Quick promotions
    Huge bonus
    cool downtown Pittsburgh office
    Ambition is rewarded if backed by results
    Saw the company transform completely in two years from a good place to work to very competitive
    I learned a lot in my two years here. However I was a unique case and the company is no longer marketing centric.

    Cons

    Private equity owned
    Arbitrary decisions
    Management plays favorites
    Expected to work very long hours

    Advice to Management

    Find employees willingly to work long hours and be on the job 24/7. Needs to be more communication about organizational changes.

  3. "I worked as a Senior Sales Representative in Nabisco Sales portion or the Kraft Company."

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Senior Associate Brand Manager in Birmingham, AL
    Former Employee - Senior Associate Brand Manager in Birmingham, AL
    Recommends
    Positive Outlook
    No opinion of CEO

    I worked at Kraft Heinz Company full-time

    Pros

    The benefits of the company were great. The company was a professional environment to work with as per management. The other team members were all dedicated workers.

    Cons

    Having a chance for promotions was a big let down. The Kraft company hired a professional and I spent 25 years with another national company. I was led to believe that a promotion was possible and then younger college graduates were hired as inters and they were offered the next opportunity. This happen two different times to me. The second time around I was being interview for the next opening and as soon as this was over the managers drove to the next candidate and hired them.

    Advice to Management

    My advise is that management allow new employees to discuss opportunities with management. This should really make a difference when the company has hired an experienced, educated, knowledgeable, and skilled employees.


  4. Helpful (4)

    "People quitting daily, bad leadership, mismanaged problems......."

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Associate Brand Manager in Pittsburgh, PA
    Current Employee - Associate Brand Manager in Pittsburgh, PA
    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO

    I have been working at Kraft Heinz Company full-time (More than a year)

    Pros

    Pittsburgh is a cheap place to live and the most livable city in the United States. Otherwise I am at a loss to say anything else to good.

    Cons

    The place is a ticking time bomb culturally and the fun we have in the office is the 'who quit this week' pool. People are quitting non-stop. Those that haven't quit are looking.

    Leadership has divided the company. Nobody is happy. The culture is a one out of ten. Serious personnel issues have been mismanaged by Heinz and have become a mess.

    Advice to Management

    Go back to London where you came from and allow the people that led 7 years of record OI run the company


  5. Helpful (1)

    "Not a great place to start in brand right after MBA."

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Associate Brand Manager in Pittsburgh, PA
    Current Employee - Associate Brand Manager in Pittsburgh, PA
    Doesn't Recommend
    Neutral Outlook
    No opinion of CEO

    I have been working at Kraft Heinz Company full-time (More than a year)

    Pros

    Improve your analytical skills quickly.

    Cons

    No formal training, conservative culture, not a lot of marketing activation work.

    Advice to Management

    Invest behind your powerhouse brands with consumer marketing, not just short-term trade spending!


  6. "Short term focus on the business"

    StarStarStarStarStar
    • Work/Life Balance
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Associate Brand Manager in Pittsburgh, PA
    Former Employee - Associate Brand Manager in Pittsburgh, PA
    No opinion of CEO

    Pros

    Great brands to work on

    Cons

    Always looking back unrealistic goals

    Advice to Management

    Keep goals attainable and team focused on the future not addressing why missed unrealistic goal


  7. "Organization in the Middle of Redefining Itself"

    StarStarStarStarStar
    • Work/Life Balance
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Associate Brand Manager in Pittsburgh, PA
    Former Employee - Associate Brand Manager in Pittsburgh, PA
    No opinion of CEO

    Pros

    You will get more responsibility and experience working here than in a lot of other companies, often because of how chaotic it can be.

    Heinz is truly in the middle of redefining themselves from a "general management" mentality to a "brand marketer" mentality. They're not there yet, but they are trying

    Cons

    As with all organizational change, there is a significant body-count, and there are definitely different camps / philosophies. As a result, it can be highly political. 10 years ago, it was an opportunistic, short-term oriented company. Today the consumer products division is trying to remake itself a la Pepsico, GMI (standardized brand training, 'marketeer cohesiveness' events, recruiting classes, etc). Lots of folks from Duke. Foodservice is only recently being run by CP people, and they have just started cross-pollinating.

    Sales and brand do not have the best relationship, although it depends on the individuals.

    A demand planner I worked with at Heinz put it well w/ this analogy: "The organization used to be fat and living an unhealthy life, and now they're hating themselves into being thin".

    Advice to Management

    I hope Heinz comes out on the other side as a consumer-oriented company, where the shopper truly is the boss. Consider giving sales and marketing common incentives, rather than volume vs. profit.

  8. Helpful (1)

    "Nice place to start a career in Brand and General Management"

    StarStarStarStarStar
    • Work/Life Balance
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Senior Associate Brand Manager in Glenview, IL
    Current Employee - Senior Associate Brand Manager in Glenview, IL
    Approves of CEO

    Pros

    - opportunity to experience and lead different businesses in different states (e.g. category leader, business in decline with limited funding, growth business etc...)
    - opportunity to learn from some of the smartest people in the industry

    Cons

    - too many levels of management that have a say in everything you do
    - a lot of processes that may hamper speed to market and a brand's ability to be nimble and innovative

    Advice to Management

    Management does not need to be involved in approving creative. For key brands, sr. leaders should be aligned with the IMC strategy and trust/empower the brand teams and agencies to develop and make creative decisions.


  9. "Couldn't have asked for a better summer."

    StarStarStarStarStar
    • Work/Life Balance
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Associate Brand Manager Intern in Pittsburgh, PA
    Former Employee - Associate Brand Manager Intern in Pittsburgh, PA
    Recommends
    No opinion of CEO

    Pros

    -phenomenal on the job mentoring
    -managers set their subordinates up for success
    -great people/culture

    Cons

    -technologically behind
    -limited marketing resources
    -general management focus overshadows good marketing

    Advice to Management

    Heinz products are amazing. I hadn't tried ANY of them (except Ketchup) prior to working there. Why? Because they are tremendously under-marketed. Invest in marketing.


  10. "Great marketing training ground, slow advancement to brand manager"

    StarStarStarStarStar
    • Work/Life Balance
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Associate Brand Manager in Glenview, IL
    Current Employee - Associate Brand Manager in Glenview, IL
    Approves of CEO

    Pros

    Many great brands with considerable marketing activity, smart people, variety of opportunities within company, good compensation, strong reputation within industry

    Cons

    Slow advancement for junior marketers, company culture is becoming more internally competitive and political and less collaborative, top down decision making

    Advice to Management

    Empower brand managers to manage own brands, focus on development of new talent, more clearly communicate with individuals at all levels of organization