Lieberman Research Worldwide Reviews | Glassdoor

Lieberman Research Worldwide Reviews

Updated March 16, 2018
127 reviews

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3.4
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Lieberman Research Worldwide CEO Dave Sackman
Dave Sackman
86 Ratings

127 Employee Reviews

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Pros
  • Your coworkers are smart people and most teams have good culture (in 16 reviews)

  • Lots of opportunity - you want something, put in the work and go for it (in 6 reviews)

Cons
  • Absolutely abysmal work life balance (in 21 reviews)

  • The salaries are slightly below average, and you work very long hours without extra rewards or recognition (in 39 reviews)

More Pros and Cons

  1. Helpful (1)

    "Great culture and coworkers."

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Marketing Research
    Current Employee - Marketing Research
    Recommends
    Approves of CEO

    Pros

    Wonderful work environment. Each team is full of supportive, intelligent coworkers. You get to works hands on in market research for high profile clients. Every day you learn something new.

    Cons

    I don't have any cons besides if you can't manage your time this probably isn't the place for you.


  2. Helpful (6)

    "Run! Don't believe the headhunters who claim the work/life balance has improved!"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Research Director in Century City, CA
    Former Employee - Research Director in Century City, CA
    Doesn't Recommend
    Neutral Outlook
    Disapproves of CEO

    I worked at Lieberman Research Worldwide full-time (More than a year)

    Pros

    I worked with a lot of smart people, and worked with a wide range of different methodologies and project types. It was good experience. (Hot tip: There are other places to get good experience.)

    Cons

    I was told that most people worked long hours but I wasn't told until after I started that the minimum expectation was at least 50 hours a week. I've worked 50 hour weeks in other places, but the expectation was usually that you would try to work an 8 hour day yet put in more time when needed. The minimum required at LRW is 10 hours, and it's often 12 or 14 or more. This is unsustainable for anyone long-term, yet is expected at LRW. There's a reason they can't hire at a senior level and it's because those of us who have worked elsewhere know this is not the norm in other companies, despite the constant reassurance of LRW lifers who claim it is.

    Also - HR will make you take a Strengthscope exercise when you start that they claim will explain what type of employee you are, and then management will pull it out all the time to talk about how your answers to this personality profile applies to your performance.

    Advice to Management

    Stop working people to death. Stop claiming to care about work/life balance. And for God's sake, stop using that stupid Strengthscope with your employees. It's woo-woo garbage with no basis in science, which is frankly embarrassing for a company that prides itself on evidence-based insights.

    Also - if you want to claim that you care about women in the workplace, it undermines your message to end a panel discussion on women in the workplace by comparing being a woman to having a lisp.

  3. "Ambition sometimes outstrips ability to achieve"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - SRA
    Current Employee - SRA
    Neutral Outlook
    Approves of CEO

    I have been working at Lieberman Research Worldwide full-time (More than 5 years)

    Pros

    The goal of the culture is strictly meritocracy and aims to make it an opportunity culture. If you can develop some initiative or approach on your own, they are generally open to using it or letting you run with it in some way. They know that they need to adopt more integrated technology and offer more in the way of advice than simply presenting data.

    Cons

    In the end, they're still a market research company that leans heavily on online surveys. Although they've acquired supplemental companies, they seem pretty independent from the core LRW product. Moreover, the research tendency to measure everything means that employees are monitored and best practices are encouraged. Also, the introductory positions are very rote and involve a lot of spell checking, confirming numbers, and copy/pasting.
    Also, there is a rising culture devoted to sales rather than analysis.


  4. Helpful (4)

    "The place is not what it used to be, and ESAT is not a priority for the senior leadership"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Anonymous Employee
    Current Employee - Anonymous Employee
    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO

    I have been working at Lieberman Research Worldwide full-time

    Pros

    - There are a lot of opportunities to learn how to work under pressure, and with aggressive timelines.
    - There are still some smart people working at LRW, and you can pick up some valuable skills from them.
    - Great place to meet and befriend other young people if you just graduated from college.
    - Good networking opportunities.
    - Nice location if you live close to Century City, but if you live more than 5 miles away, you will spend a lot of time commuting.
    - The ESAT survey is a joke, and it is only discussed once a year.

    Cons

    - Not a good place for working parents; the hours are very long, and since most of your coworkers are 22, and they just got out of college, you will be the odd person in your team. Your managers will give you a guilt trip if you try to have a work/life balance (you are supposed to work at least 10 hours a day, but you will often end up working 11 to 12 hours per day, and a few hours on weekends).
    - If you are over 30 you will feel so old.
    - Not a good place if you want to feel a valued by your company and senior leadership. At LRW, you are just a number, and at the smallest sign of financial trouble, they will lay off employees to reduce cost. Middle management employees are the first ones to go.
    - Salaries are not very competitive.
    - The HR team does not care much about other employees. They are like the popular kids in High School, and they will let you know that you are not as popular as them.
    - High turnover.

    Advice to Management

    Stop acquiring more companies just for the sake of growth, and focus on making LRW better. Show that you care about your employees. Stop setting unrealistic financial goals (it seems that you are doing it to avoid paying bonuses).


  5. "Best and Brightest"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee
    Recommends
    Positive Outlook
    Approves of CEO

    I worked at Lieberman Research Worldwide full-time (More than 8 years)

    Pros

    You will work with the best and brightest in the industry.

    Cons

    The job will eat you alive if you let it.

    Advice to Management

    Keep pushing innovation


  6. Helpful (11)

    "Get the skills you need to land a better job somewhere else, then GTFO."

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Anonymous Employee in Los Angeles, CA
    Current Employee - Anonymous Employee in Los Angeles, CA
    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO

    I have been working at Lieberman Research Worldwide full-time (More than 3 years)

    Pros

    Plenty of learning opportunities; junior level employees are given experiences that don’t seem to be afforded to employees at similar levels in other companies.

    Cons

    Absolutely abysmal work life balance. Client management is an absolute joke. Turnover is high, and projects always feel understaffed. Expect no sympathy for trying to maintain a life outside the office; senior level staff will say you have control over your hours; don’t believe them. You’ll get a guilt trip for not putting in at least 50 hrs/week. CEO and President are both incredibly tone deaf to the needs of the employees. The office is a bland, sad, austere place to spend your days.

    Advice to Management

    Stop setting those ridiculous growth goals; junior level workers are paying the price for your unrealistic expectations. Stop buying companies when you “can’t afford” to give us our 401k matches. Take more care of the company you have, instead of focusing on the companies you want, or your workers will continue to flee.


  7. Helpful (1)

    "Ok place for first job"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Research Associate in Huntington Beach, CA
    Former Employee - Research Associate in Huntington Beach, CA
    Recommends
    Neutral Outlook
    Disapproves of CEO

    Pros

    Easy entry position with minimal challenges and not a ton of complexity. Young friendly staff who are helpful and fun.

    Cons

    Boring work and path that is set in stone; inability to grow quickly. A lot of paper pushing and process driven tasks.

    Advice to Management

    Allow strong candidates to be tested in more than trivial tasks and see if they can handle it

  8. "A good place to learn"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Anonymous Employee
    Current Employee - Anonymous Employee
    Recommends
    Positive Outlook
    Disapproves of CEO

    I have been working at Lieberman Research Worldwide full-time (More than 3 years)

    Pros

    LRW has a great training program and the fast-paced nature of project work ensures that you'll pick up valuable skills. Your coworkers are smart people and most teams have good culture. Virtually all of the clients are blue chip companies and LRW alumni are frequently headhunted for market research positions.

    Cons

    The pay okay but not incredible. I remember hearing from a recent hire that the president Jeff had sat down with them and told them that "you get paid in two ways - money and experience." Well that's true, but eventually you have to start paying people extra for that experience or they find someone who will

    Advice to Management

    Leaders at every level need to protect their people and champion their achievements. They need to seek out opportunities for their team members so that they grow and give them timely feedback when they are in error.
    If you want them to eagerly seek growth, guide them there. That's your responsibility.


  9. "Admin"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Anonymous Employee in Century City, CA
    Current Employee - Anonymous Employee in Century City, CA
    Recommends
    Positive Outlook
    Approves of CEO

    I have been working at Lieberman Research Worldwide full-time (More than a year)

    Pros

    Surrounded by SMART talented people. Room for advancement. Casual work environment. Flexible Schedule. Bagel Fridays. Team outings, happy hours, parties.

    Cons

    Benefits and salaries could be better


  10. Helpful (7)

    "Burn-out Factory"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Senior Research Manager in Los Angeles, CA
    Current Employee - Senior Research Manager in Los Angeles, CA
    Doesn't Recommend
    Neutral Outlook
    Disapproves of CEO

    I have been working at Lieberman Research Worldwide full-time (Less than a year)

    Pros

    There are opportunities to work on projects for high profile clients, and it can be interesting to learn about the business questions they are trying to answer. You get a lot of exposure to different research methodologies. If you are ok with sacrificing your life for a couple of years right out of college to get a lot of market research experience and exposure to interesting clients, this could be a good place for you. At junior and mid-management positions, pay is average at best, but nowhere near enough to justify the sacrifices asked of you. Pay at more senior positions (account manager and above) is better.

    Cons

    You won't have a life outside of work if you work here, that is not an exaggeration. It only gets worse the more senior you become in the company. 12+ hour days are common, working on weekends is not unusual. A large number of employees in the company are in their early to mid 20s, I would guess it might even be a majority of employees at the company. Most people start fresh out of college and burn out after a few years, only to be replaced by the next years recruit of eager college grads, most of whom will inevitably burn out and leave in a few years as well. A few will stick around and become senior management eventually. I believe top management at the company knows this and is ok with it.

    People who join the company mid-career often struggle, and many leave within a year of joining the company. This is something I have seen myself multiple times. Anecdotally, the number of people who have joined LRW at a Senior Research Manager or Research Director level and have not quit within a year or two is extremely small. I think it's because most people joining at this level have enough experience working for other companies to realize pretty quickly that the demands LRW places on them are often unreasonable.

    Advice to Management

    Figure out a way to staff/spec out projects appropriately so that people can have some semblance of a life while working at this company. A lot of people are miserable here, and a lot of them are going to leave if you don't figure this out. I'm not holding my breath.


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