Market Strategies International Reviews | Glassdoor

Market Strategies International Reviews

18 reviews

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Andrew Morrison
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18 Employee Reviews

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Pros
  • The people at Market Strategies are great people, some of the best I have ever worked with (in 7 reviews)

  • A challenging and extremely rewarding work environment, balanced by a lot of fun off-work activities that promoted camaraderie (in 3 reviews)

Cons
  • Lots of "fire drills", long hours and it was no secret the benefits were subpar (in 5 reviews)

  • Flattery provides faster career advancement than job skills (in 3 reviews)

More Pros and Cons

  1. "Not for everyone."

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee
    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO

    Pros

    Extremely flexible. You can call in essentially whenever you want and book off time for however long you want within reason. Monotonous work if that is your thing. Training is okay.

    Cons

    I went into this hearing about how it's very flexible and monotonous so I figured this would fit okay with my schedule.

    I intended to go to days but I was placed on nights upon hiring which means calling residential numbers to get them to do surveys mostly for their energy companies. Initially it's bearable as you can focus your time at your desk doing whatever but after awhile you kind of get sick of being told off or listen to some guy rant about why we're calling. I prefer days so when I shifted to that, it's when things became a little messy.

    Upon switching, I enjoyed the routine schedule and full time hours as I'm a 9-5 person. The day employees were a lot more easy going and most of the supervisors were approachable. There was however a huge shift in policy because you call businesses during the day hours which means less outright hostility but more condescending comments and general run arounds just to try and find the person to talk to.

    Days went well for a bit until the rules started to become unusually strict. A common supervisor that I usually had quality assessments from took a bit of leave and suddenly I found myself getting written up for "idling" between calls and not reading verbatim among other minor offences. None of this appears to cause issue in the months before but it became extremely strict when they would tally up my idle time down to the very second to make it seem like I wasn't doing any work. For a 7 hour shift with maybe 45 minutes of break total, idling for a grand total of 18 minutes cannot possibly be this bad?

    Over time I found myself beginning to really hate work. I began to look at these surveys critically and found them all to be nothing short of an advertising ploy. When you call on behalf of energy companies in the US, most people have absolutely no choice and question why their company wants feedback in the first place. This is obvious at the usual end of a survey where will try to mention certain efficiency programs or occasionally get them to sign up for things. While they were repetitive nonsense, these surveys were apparently written by university graduates but I have a hard time believing that when there are grammatical errors and needlessly complicated wordings designed for online surveys and not over the phone ones. They're also blatantly copy and pasted templates so you expect to read the same shtick over and over. Some of these calls would literally ask the same question twice in a survey as if the respondent would be too stupid to pick up on that and I found it very aggravating. Time was also an issue. I wouldn't mind reading the poorly written scripts verbatim if they were short but when a survey can take anywhere from 20-30 minutes, (Some go for an entire hour...) you get antsy because if they hang up on you, that's a wasted survey unless you can somehow convince them to finish it at some other date.

    So with all this in mind, I tried to do the best job I could. Most completes I had were due to someone feeling pity for me or someone being so bored that they actually had nothing else to do with their time for almost a half hour. Despite this, I got more write ups again for idling or missing certain words (i.e not saying the phrase "exceeded your expectations" three times in two sentences.) and eventually for minor stuff like dispositioning the call wrong or not asking for a person the right way or being too friendly or sniffling? It put me in a bit of a panic mode when I saw that I was being recorded during a call so I tried my best to be as robotic as possible but it just felt like it didn't matter anymore since I was getting nixed for the smallest of things. I somehow went from getting a QA every couple weeks to getting multiple ones in a week from the same two supervisors who rated me 0 or very low meanwhile every other one previously had given me average to good ratings.

    I feel that turnover is the major driving force for productivity in this field as it's extremely high and not many can do this for years. Most of the people who are there for long periods of time are there because they are some of the rare ones who can handle this kind of work and if you think that's you, go for it. I feel that the company will put the stress on QA's and such around major slow down times to get new blood in and get the numbers back up to where they want them. Of course this is me being paranoid but when I went from being just another employee to "looks like I'm failing at everything again this week", what am I supposed to think?

    All together, this industry needs to be downsized and ignored. Energy monopolies simply want feedback that makes them look good and covertly counts as advertising here and there. Legitimate market research should be compelling and interesting, something you want to do. In some of the "better" centres, you at least get variety by sometimes doing political surveys or other stuff that can help in company and best of all, they aren't wasting people's time but this was almost all the same, all the time.

    In terms of what you get out of this job, you get very few breaks (Basically the minimum they can give you which is not enough considering the draining factor of this work.) the lowest required wages, and very little opportunity for growth or development. It's literally a filler point for your life and a point that many former employees reflect on as "so bad it was ridiculous". I know some people who work there for even a few months get incredibly depressed, anxious, and exhausted because the job itself largely attracts people of that nature that find other employment difficult.

    So to wrap this lengthy word soup up, MSI is not uniquely bad and it's perks can be quite handy in a pinch but my experience shows that it's not something you want to remain at for more than three months at max else you'll feel stuck. It's

    Advice to Management

    Management first and foremost needs to tend to the degrading mental health of this industry which is notoriously bad as a whole. People are absolutely miserable and it's really effecting lives. Stop unleashing these rules which penalize people for taking a few minutes here and there to collect their thoughts or use the bathroom. I'd say stop penalizing people for trying to make the surveys logical for respondents but that would require an overhaul which may or may not be in the company's best interest. Every once in awhile, check up on your employees and get THEM to do a survey so you can do better at your location.

    Surveys need to be rerouted to be more compelling and useful because I'm not buying the "we care about your opinion" junk and neither are respondents whom by the way should be treated as people and not as just another voice on the end of the phone.

    For all the luxury schedule options that lets you work essentially whenever you want, I would trade all of that in (I showed up on time, very rarely late) for better quality of work that doesn't completely drain and depress me.


  2. "Only for entry level."

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee

    Pros

    Good place to learn market research.

    Cons

    Stress is off the charts here.

  3. "......."

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Telecommunications Representative in Hermitage, TN
    Former Employee - Telecommunications Representative in Hermitage, TN
    Doesn't Recommend
    Negative Outlook

    I worked at Market Strategies International (Less than a year)

    Pros

    you had schedule options and they were set, no not knowing one week from the next. Great if you're in school.

    Cons

    Didn't offer great benefits, pay was lousy , co-workers used very foul language and acted very unprofessional.


  4. "Bad leadership"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Research Associate in Livonia, MI
    Former Employee - Research Associate in Livonia, MI
    Recommends
    Neutral Outlook
    No opinion of CEO

    I worked at Market Strategies International full-time (Less than a year)

    Pros

    Flexible, good people, work from home options and really understanding with schedule. Not a bad place to start.

    Cons

    Horrible executive managment, they lie, they steal, they cheat their employees - but with a smile. At least they are nice to your face, right.....right?

    Advice to Management

    Don't promise things you can't do. Send at least a Christmas card or some sign of appreciation to your employees. This work can get boring and demanding add some type of incentive / bonus program - OTS awards are bull. And you need to work on the culture. Even if you work hard it's unlikely you'll get promoted it they would rather hire in new talent to take higher positions. Hence high turnover rates.

    Market Strategies International Response

    Apr 26, 2016 – Director of Talent Acquisition

    As someone who's been with Market Strategies for more than 10 years, I've seen a lot but have never needed to question the financial integrity of our leaders. In fact, I would characterize our... More


  5. "Monotonous"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Market Research Agent in London, ON (Canada)
    Current Employee - Market Research Agent in London, ON (Canada)

    I have been working at Market Strategies International (Less than a year)

    Pros

    Relaxed atmosphere, good people, chill

    Cons

    Extremely boring and repetitive, no incentive for surpassing quotas

    Advice to Management

    Add bonuses


  6. "brutal work but easy going atmosphere"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Anonymous Employee in London, ON (Canada)
    Former Employee - Anonymous Employee in London, ON (Canada)
    Doesn't Recommend
    Negative Outlook

    I worked at Market Strategies International part-time (Less than a year)

    Pros

    relaxed office atmosphere, no uniform, could read or do homework while working talk with neighbours. good hours too and very flexible as you choose your own schedule. very easy work.

    Cons

    extremely boring work. The surveys are often brutal and the people you call can be so horribly rude. not a job for sensitive people. I couldn't work there for more than a few months.

    Advice to Management

    Minimum wage for minimum work. Could also be nicer, and more exciting engaged training.


  7. "Good if in need of a job"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Research Associate in Little Rock, AR
    Former Employee - Research Associate in Little Rock, AR
    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO

    I worked at Market Strategies International part-time (Less than a year)

    Pros

    Easy hire
    They pay more if bilingual
    They are not strict.

    Cons

    People come and go
    They're not organized
    They don't take time to get to know you

    Advice to Management

    Pay more attention to your employees instead of chatting and smoking.

  8. Helpful (2)

    "Good place for learning and then move on"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Anonymous Employee in Livonia, MI
    Former Employee - Anonymous Employee in Livonia, MI
    Doesn't Recommend
    Disapproves of CEO

    I worked at Market Strategies International full-time (More than 5 years)

    Pros

    Good place for learning the basics of Market Research

    Cons

    Bad pay, no 401K, high turnover of staff, long hours, no company culture.


  9. Helpful (2)

    "No clear vision or leadership"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Lead Analyst in Portland, OR
    Former Employee - Lead Analyst in Portland, OR
    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO

    I worked at Market Strategies International full-time (More than 8 years)

    Pros

    Worked with a good group of people in the Portland office

    Cons

    Poor leadership and vision for the company. Lack of 401k matching. Tone deaf to organizational culture woes.

    Advice to Management

    Devise a strategy, stick to it, and lead the company into profitable years.


  10. Helpful (2)

    "Oh you want a career path?"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee
    Doesn't Recommend
    Negative Outlook
    No opinion of CEO

    I worked at Market Strategies International full-time (More than 5 years)

    Pros

    Some of the client managers are great to work with and truly care about your career path.

    Cons

    Very political environment, the Tech analyst managers are always looking to praise themselves, instead of doing what is best for the greater good. You will work long hours, get underpaid, and no recognition.

    Advice to Management

    Do not discourage employees to have big dreams and take interest in your direct reports personal career goals and help provide guidance on how to make it to the next step in your career path. Treat the analyst the same way as a client because as of lately you can't keep a happy employee, without happy employees you will not have the staff to get the client work completed.


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