OpenText Marketing Reviews | Glassdoor

OpenText Marketing Reviews

Updated June 8, 2017
11 reviews

Filter

Filter

Marketing

2.7
StarStarStarStarStar
Rating TrendsRating Trends
Recommend to a friend
Approve of CEO
OpenText CEO and CTO Mark J. Barrenechea
Mark J. Barrenechea
4 Ratings

Employee Reviews

Sort: PopularRatingDate

Pros
  • They believe in a strong work/life balance and it's a very positive atmosphere (in 120 reviews)

  • Work from home option as and when needed (in 26 reviews)

Cons
More Pros and Cons

  1. "Sr. Product Marketing Manager"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Senior Product Marketing Manager in Remote, OR
    Current Employee - Senior Product Marketing Manager in Remote, OR
    Recommends
    Positive Outlook
    No opinion of CEO

    I have been working at OpenText full-time (Less than a year)

    Pros

    The company is experiencing high growth - it's an exciting time.

    Cons

    High volume acquisitions creates high turn over of good people and silo'd internal infrastructure


  2. Helpful (6)

    "An Okay Company"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Marketing
    Former Employee - Marketing
    Doesn't Recommend
    Neutral Outlook
    No opinion of CEO

    I worked at OpenText full-time (More than 3 years)

    Pros

    OpenTex allows for remote employees if you are hired through an acquisition (which many/most are) and they generally, for Marketing, don't lay off employees - they keep the marketers who can market/sell the products and are domain experts.

    Cons

    Lack of communication from the executive team. Very hierarchical. The Marketing team leadership in NA was a challenge to work with and there was competing agendas between the Global Marketing teams.

    Advice to Management

    Communicate. Communicate. Communicate. Higher smarter and make working at OpenText more enjoyable. And more enjoyable for remote employees as well.

  3. Helpful (6)

    "Neutral outlook onOpen Text"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Director, Product Marketing in Austin, TX
    Current Employee - Director, Product Marketing in Austin, TX
    Recommends
    Neutral Outlook

    I have been working at OpenText full-time (More than 5 years)

    Pros

    fairly good work life balance and acceptance of family work balance.
    Company is well positioned for recovery under new CEO.
    Open Text taking steps to help employees wiht improved training,enabling and career development programs

    Cons

    aged technologies. Heavy employee turnover. Few opportunities for personal and career development.
    Open Text has done very little to develop women in its upper management and Executive ranks. Any mention of this is lip service.

    Advice to Management

    Compensate at fair market rates and create professional development programs.


  4. Helpful (16)

    "Poor culture and overly ambitious promises"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Marketing Content Manager in Richmond Hill, ON (Canada)
    Former Employee - Marketing Content Manager in Richmond Hill, ON (Canada)
    Doesn't Recommend
    Neutral Outlook
    No opinion of CEO

    I worked at OpenText full-time (Less than a year)

    Pros

    The company itself along with its solutions is quite interesting. The location of the Richmond Hill office is great for those living north of the city. The flexibility of the role allowed an opportunity to work 1-2 days a week from home, although this was never offered to me - rather I had to ask for it. The operational and marketing processes were fairly established and smooth in terms of getting the job done effectively. The sales team, situated right next to the marketing team, was young and enthusiastic. The marketing team members outside of Canada was also a pleasure to deal with. Good opportunity to collaborate with other teams, such as campaign management, creative services, digital marketing, etc.

    Cons

    The role of the Content Marketing Manger was advertised and promoted to have a more strategic focus and higher seniority than it is in reality. Going through interview process. I was quite eager to get involved in building and developing various marketing assets and have a complete ownership of content development and curation responsibility. The harsh reality of the role: it was mainly writing outbound emails (80% of the time) , dealing with emergency/fire drill situations (drop everything, 'I need this by the end of the day') and having little to no ownership of any strategic or creative process. The leadership and senior management teams consistently promoted and encouraged the "idea" of strategic and creative work, however left very little room to allow employees to actually exercise it. Micromanagement was a big issue, having someone look over your shoulder at everything that you do, and how you do it, write and re-write all of the content that you produce. During a number of instances, even my calendar was scrutinized, requesting I cancel and skip meetings to ensure I get a job done, rather than giving me the opportunity to manage my own time. The manner in which the management (Richmond Hill office) communicated with employees was often downgrading and dismissive. As mentioned above, management team worked from home at least once a week, however this aspect is never advertised and even discouraged in some cases - which was very confusing since the company, and marketing department specifically, praises itself on allowing such flexibility. Overall, I had a disappointing experience in the short period of time that I've been with the company, mainly due to poor management.

    Advice to Management

    Actions speak louder than words. Getting employees excited, encouraged and motivated during team meetings is great, ONLY if you fully intend to deliver on your promise and actually support this idea to come to life. Otherwise, most people would catch on sooner or later that words are just words. As for advice specifically around the Content Manager role, I would suggest you hire someone with less seniority and experience to avoid disappointment.


  5. Helpful (8)

    "Product marketing manager"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Senior Product Marketing Manager in Toronto, ON (Canada)
    Current Employee - Senior Product Marketing Manager in Toronto, ON (Canada)
    Doesn't Recommend
    Positive Outlook
    Disapproves of CEO

    Pros

    Makes a great amount of revenues grinding out costs from acquisitions. Little innovation is required, just milk existing customers and the maintenance revenues.

    Cons

    Huge amount of profitability is from old and disparate technologies. Management lack growth mind set, or strives from excellence/ innovation. Just focus on acquisitions they can milk customers.


  6. Helpful (11)

    "Indecisive"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Ad/Marketing in Waterloo, ON (Canada)
    Current Employee - Ad/Marketing in Waterloo, ON (Canada)
    Doesn't Recommend
    Neutral Outlook
    Disapproves of CEO

    I have been working at OpenText full-time (Less than a year)

    Pros

    If you're on a good team work can be great

    Cons

    No way to move up or progress your career. Middle management fights to get noticed by upper tier so an ideas from subordinates is past off ad their own. Open communication is a joke, teams are closed off from other departments. Senior leadership team is ingenuine and has little to no trust with experts in reflective field. Openly asking to give online/social media for positive encouraging reviews is manipulative. If opentext wants employees to push to recommend talent right after removing 5% is putting my own reputation on the line. Changing marketing focus right down to not keeping the same message for more the 6 months gives you the same feeling of not trusting a GPS. Opentext says they are behind women in technology yet only 4 out of 20 are women for a management program.

    Advice to Management

    Be genuine...don't walk through the halls with your head down. Keep consistent. Pick a message and stick to it. Trust the expertise of the talent you hire.


  7. Helpful (14)

    "Product Marketing"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Director Product Marketing in Waterloo, ON (Canada)
    Former Employee - Director Product Marketing in Waterloo, ON (Canada)
    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO

    I worked at OpenText full-time (More than 8 years)

    Pros

    Some really strong hidden gems in product and people.

    Cons

    Enough investment to maintain but not innovate. Short term shareholder value over long term strategy. Micro-management based in fear.

    Advice to Management

    Tell the Emperor he has no clothes (and, unfortunately,dust off your resume).

  8. Helpful (12)

    "Terrible"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Marketing in Waterloo, ON (Canada)
    Current Employee - Marketing in Waterloo, ON (Canada)
    Doesn't Recommend
    Neutral Outlook
    Disapproves of CEO

    I have been working at OpenText full-time (More than 5 years)

    Pros

    - Nice people to work with
    - They are flexible - have the ability to work from home when needed

    Cons

    - Pay under industry standards
    - Processes have unnecessary bottlenecks
    - More managers, directors, VPs than front-line employees in some department - org chart is especially laugahable
    - No room for growth (No raise in 5 years)


  9. Helpful (1)

    "Good company, slow pace"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Marketing in Waterloo, ON (Canada)
    Former Employee - Marketing in Waterloo, ON (Canada)
    Recommends
    Positive Outlook
    No opinion of CEO

    I worked at OpenText full-time (More than 3 years)

    Pros

    Good support for employees. Overall good culture and people.

    Cons

    Very bureaucratic and can be "cliquey". Unnecessary process slows down productivity. Indecisive at times which stifles innovation.


  10. Helpful (3)

    "Wonderful People, Terrible Pay"

    StarStarStarStarStar
    • Work/Life Balance
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Marketing/Communications in Waterloo, ON (Canada)
    Current Employee - Marketing/Communications in Waterloo, ON (Canada)
    No opinion of CEO

    Pros

    - Great atmosphere
    - Exciting technology
    - Good people across the organization

    Cons

    - Salary is not competitive
    - Marketing, communications and PR called "flash" and neglected financially
    - Boys club - no women on the Executive Leadership Team
    - No bonus program or financial incentives for average employee even though company continues to grow and make money
    - No transparency

    Advice to Management

    OpenText seems to find wonderful people, tells them so, and then fails to compensate them for their hard work and dedication to the company. Plus, there is no accountability - even though it's a corporate value - and so it is hit or miss as to whether someone will follow through or not. This can be very frustrating. Thirdly, there is no organic growth. Acquisitions mean slash and burn tactics with no transparency and little communication during the process. This leaves employees feeling uncertain and concerned about being put on the "hit list" -- it builds a fearful group of people afraid to challenge the status quo - a requirement for innovation and creativity.