RB Associate Brand Manager Reviews | Glassdoor

RB Associate Brand Manager Reviews

Updated September 11, 2017
12 reviews

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Associate Brand Manager

2.5
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RB CEO Rakesh Kapoor
Rakesh Kapoor
2 Ratings

Employee Reviews

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Pros
  • Fast Paced environment, immense learning opportunity, brilliant ownership (in 145 reviews)

  • You'll learn a lot and will be given a lot of responsibility (in 24 reviews)

Cons
  • Extremely high pressurised environment makes it difficult to have the right work - life balance (in 156 reviews)

  • lack of manpower, no work life balance (in 44 reviews)

More Pros and Cons

  1. Helpful (1)

    "Associate Brand Manager"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Associate Brand Manager in Parsippany, NJ
    Current Employee - Associate Brand Manager in Parsippany, NJ
    Doesn't Recommend
    Neutral Outlook
    No opinion of CEO

    I have been working at RB full-time (More than a year)

    Pros

    Competitive package; fast-paced environment that pushes you.

    Cons

    Lack of company culture; value individualism more than team-spirit; inefficient internal system/process.


  2. Helpful (10)

    "Utter disappointment - hitting rock bottom right...about...now"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Associate Brand Manager in Parsippany, NJ
    Former Employee - Associate Brand Manager in Parsippany, NJ
    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO

    I worked at RB full-time (More than a year)

    Pros

    Comp is slightly higher than most CPGs. Great maternity policy. Due to attrition, promotions likely to be easier to achieve now.

    Cons

    HR is a joke, management likes to import Europeans and sell out even the highest performing local marketers, culture-less, everyone is dispensable

    Advice to Management

    CMO should resign and contribute his salary toward bringing back all the stars. As if a $10K referral bonus is going to solve for its now abysmal reputation and replenish the ranks with quality candidates. Should have rewarded loyalty with the same earlier in the game.

  3. Helpful (3)

    "Not Recommended"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Associate Brand Manager in Parsippany, NJ
    Former Employee - Associate Brand Manager in Parsippany, NJ
    Doesn't Recommend

    I worked at RB full-time (More than a year)

    Pros

    Salary. Big name, so lots of recruiters come knocking immediately once it is on your resume. They also know if you have been able to "tough it out" at RB for a while than you can hack it almost anywhere.

    Cons

    Terrible work environment, not enough resources to achieve and support expectations. Do not care at all about their employees, very male-dominated. HR is not on your side. No appreciation or acknowledgement of hard work given if you aren't at the top. Middle management is for the most part terrible as guiding ABMs and shouldering any of the tough work.


  4. Helpful (1)

    "Competitive and educational"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Associate Brand Manager in Parsippany, NJ
    Current Employee - Associate Brand Manager in Parsippany, NJ
    Recommends
    Positive Outlook
    No opinion of CEO

    I have been working at RB full-time (More than a year)

    Pros

    Very dynamic company, lots of opportunity for responsibility, P&L ownership, competitive salary, great people to work with. Moving in the right direction with culture (used to be pretty aggressive, now noticeably less so)

    Cons

    Promotion timings have been extended to allow for "more experience", less than ideal work-life balance, 30 miles from NY driving (pretty bad commute), antiquated systems make some processes unnecessarily complex. Minimal trainings for newcomers/new roles, which generates high stress levels when starting on a new position

    Advice to Management

    Pay more attention to experienced personnel, replace personnel in time, upgrade processes and systems to be more efficient.


  5. Helpful (4)

    "Soulless labor camp for the educated, but it can pay well..."

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Associate Brand Manager in Parsippany, NJ
    Former Employee - Associate Brand Manager in Parsippany, NJ
    Doesn't Recommend
    Positive Outlook

    I worked at RB full-time (More than 5 years)

    Pros

    Good bonus, high pay, and rapid career progression if you are the right type of person. Good products and a nice office.

    Cons

    Toxic corporate culture: The company does not care about you, LONG hours, high stress, CYA mentality, it is all about heros not teams. International mobility needed at the higher levels. No training - sink or swim.

    Advice to Management

    Treat your employees like people. I have known three people on my team who had to take extended medical leave due to stress, all left the company after. One was told to by his doctor because he had heart palpitations at 27.


  6. Helpful (1)

    "Stretched too thin"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Associate Brand Manager in Parsippany, NJ
    Current Employee - Associate Brand Manager in Parsippany, NJ
    Doesn't Recommend
    Positive Outlook
    Approves of CEO

    I have been working at RB full-time (Less than a year)

    Pros

    Fast paced and fast growing company, with good brand names
    Promotions based on performance not time at job

    Cons

    Very intense work levels, with everyone stretched way too thin
    Change in strategic directions often to achieve short term goals
    No collaborative culture at all, as most people barely have enough time to deal with their own activities
    Poor trainings, but they still expect you to connect and be productive right away

    Advice to Management

    Focus more on culture and less on results to keep employees happy


  7. Helpful (5)

    "RB needs to work on its own brand as an elite MBA employer."

    StarStarStarStarStar
    • Work/Life Balance
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Associate Brand Manager in Parsippany, NJ
    Current Employee - Associate Brand Manager in Parsippany, NJ
    Approves of CEO

    Pros

    Fast paced and challenging
    Good work environment
    Pushing for innovation - whether or not needed : )

    Cons

    RB is still very young and still not on the list of top quality MBA candidates considering Brand Management careers. If RB does not differentiate between 22 year old undergrads and 28-32 year old MBA graduates from top schools then it will further lead to the deterioration of the RB brand name among MBA schools.

    RB is only CPG company who will promote you to Associate Brand Manager and Brand Manager even if you dont have a MBA. This does not make any difference to me as I am on track for BM in the next few months but hurts RB's image as an employer.

    I understand that one learns most at the job but it does not substitute for the polish, the fundamentals, the hard and soft skills etc that one learns through 4-5 years of pre MBA work experience and the 2 years of rigorous training/conditioning/exposure at business school.

    No other CPG marketing company does that e.g. Unilever, P&G, SCJ hire ONLY MBAs for brand positions.
    Several other Associate Brand Managers like me have 5-8 years quality pre MBA work experience but now have same salary and position as a 22 year old undergrad who joined less than 3 years ago fresh out of college and still thinks 3 beers is binge drinking : ) so one can imagine the varying quality/intellect of discussions in the meeting rooms : )

    Advice to Management

    As with leading companies (perfectly done in the consulting profession where i was from before my MBA) RB should also differentiate job profiles and hire only MBAs for ABM and BM positions. Consideration should be given to prior work experience.

    Consulting companies hire undergrads as Analysts and let them work for 3-4 years where they go on to become Senior Analysts or Junior Consultants and then prompts to go do their MBA or stay in the same position as MBA is a REQUIREMENT for the next jump. They are then welcome to rejoin the company as Associates or Senior Associates AFTER their MBA. For exceptional employees, consulting companies also sponsor MBA degrees, so there is no fear of losing talent or potential performers.

    RB should focus on the hiring process and "structure" the in take of candidates, business undergraduates should be given jobs suited to their qualification and after 2-4 years they should be prompted or incentivized to go / or funded to go do a MBA degree and come back as Asst Brand Manager etc. It seems like the RB HR department is more focused on improving the training session calenders or launching new web based portals for employee annual reviews.

    SUGGESTION FOR RB TO HIRE TOP TALENT AND BUILD ITS REPUTATION AS A TOP RECRUITER:

    RB could follow the below format to develop its 'fresh' undergraduate hires and HR can call it something something fancy like "CCRP" for two tracks i.e. Trade / Sales and Marketing

    Year 1&2: Commercial College Recruit Program (2 years as Brand Analyst or as Trade Marketing Analyst)
    maybe a 60k-70k salary + some fixed bonus

    Year 3/4: Brand Assistant role helping BM or Trade Marketing Assistant helping Trade Marketing Leader
    70k-80k salary + some fixed bonus

    Break for MBA (sponsored or not)

    Post MBA join as Assistant Brand Manager or Trade Marketing equivalent
    100k + 15% bonus + 25k sign on bonus

    I believe the above is a guarantee for RB to be able to build its next generation of 'leaders' and get its name among the top MBA recruiters. First they need to control the number of schools they visit. Recently RB has been growing its reach of schools but at the cost of measly events with 2-3 reps and a poor presentation. My B-school even banned RB from giving a presentation last year.

    RB should start out small targetting some schools whose alumni base is strong in Parsippany and then growing in the next couple of years.

  8. "Great place to work for the right people"

    StarStarStarStarStar
    • Work/Life Balance
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Associate Brand Manager in Parsippany, NJ
    Current Employee - Associate Brand Manager in Parsippany, NJ
    Recommends
    Approves of CEO

    Pros

    -Motivated, smart co-workers
    -Results driven culture
    -Good bonus, good base
    -Summer Hours are a great perk
    -Established brands

    Cons

    -Hard to get ideas through unless you're in a SBM role or have established tenure
    -Too hard to get ideas through the pipeline with all the input that comes from Corporate headquarters in the UK

    Advice to Management

    -Spend more time developing your mid-level employees
    -Take time to recognize contributions of each team member rather than assuming that because it's an objective it doesn't need appreciation


  9. Helpful (3)

    "Work-life balance is terrible but promotions can come fast"

    StarStarStarStarStar
    • Work/Life Balance
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Associate Brand Manager in Parsippany, NJ
    Current Employee - Associate Brand Manager in Parsippany, NJ
    Doesn't Recommend
    Disapproves of CEO

    Pros

    Promotions come fast. Input is valued at an early level.

    Cons

    Contentious environment. Cross functionals play the blame game. Higher-ups are from global office. Work life balance is poor.

    Advice to Management

    Treat people better and talent might not burn out


  10. "International opportunities but beware"

    StarStarStarStarStar
    • Work/Life Balance
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Associate Brand Manager in Parsippany, NJ
    Former Employee - Associate Brand Manager in Parsippany, NJ
    Doesn't Recommend
    Approves of CEO

    Pros

    Ability to work internationally
    Diverse nationalities
    High level of responsibility
    Fast-paced

    Cons

    Constantly firing
    Tendency to not share positive feedback
    Low employee morale
    Poor work/life balance

    Advice to Management

    Sollicit cross-functional feedback before allowing managers to fire subordinates