Rocket Fuel Reviews | Glassdoor

Rocket Fuel Reviews

Updated October 10, 2017
257 reviews

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3.2
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Rocket Fuel CEO Randy Wootton
Randy Wootton
62 Ratings

257 Employee Reviews

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Pros
Cons
  • It's been frustrating watching the stock price (in 11 reviews)

  • Typical growing pains of a fast-growing company, but nothing glaring (in 9 reviews)

More Pros and Cons

  1. Helpful (2)

    "Perfect Work Location"

    StarStarStarStarStar
    • Work/Life Balance
    Current Employee - Anonymous Employee
    Current Employee - Anonymous Employee
    Recommends
    Approves of CEO

    Pros

    work life balance
    cattered lunch

    Cons

    poor leadership team
    layoff is common


  2. "Lots of upside to be had"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Anonymous Employee
    Current Employee - Anonymous Employee
    Recommends
    Positive Outlook
    No opinion of CEO

    I have been working at Rocket Fuel full-time (More than a year)

    Pros

    Dynamic place to work with a ton of potential based on the merger with Sizmek. The market is consolidating and RF is poised to take advantage of it.

    Cons

    It has been a constantly evolving company. There is more change to come. You need to be able to work in a fluid environment.

    Advice to Management

    Communicate, communicate and then communicate again

  3. Helpful (2)

    "Crazy Place to Work"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Director in Redwood City, CA
    Former Employee - Director in Redwood City, CA
    Doesn't Recommend
    Negative Outlook
    No opinion of CEO

    I worked at Rocket Fuel full-time (More than 3 years)

    Pros

    Great benefits, free lunch, great snacks good pay

    Cons

    5 Sr. Managers in 3.5 years, CFO was a revolving door
    Company sold to private firm - Screwed everyone with common stock. I am sure those with preferred stock (all former C suite) had a good pay day

    Advice to Management

    Figure out what your product is and who your customers are


  4. Helpful (2)

    "Unfortunte"

    StarStarStarStarStar
    Current Employee - Anonymous Employee
    Current Employee - Anonymous Employee
    Doesn't Recommend

    I have been working at Rocket Fuel full-time

    Pros

    - Flex hours
    - WFH flexibility
    - Fully Stocked Pantry
    - Free Lunch
    - Lots of good people

    It started out great then unfortunately things started to go downhill. It's very sad to see good people be let go or just go.

    Cons

    - No standardization. Process can change any time even if it was just created a few months ago.
    - Lay off/ RIF is very normal here

    Advice to Management

    Keep on fighting. Concentrate on strategies that will entice client to do and continue their business with us. How can we get more of them, how can we keep them? We have a lot of competitors, we need a differentiation.


  5. Helpful (1)

    "Sales Manager"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Anonymous Employee
    Current Employee - Anonymous Employee
    Recommends
    Approves of CEO

    I have been working at Rocket Fuel full-time

    Pros

    Great culture, strong business leaders, talented people

    Cons

    Company in transition, but will emerge stronger as one

    Advice to Management

    Ensure seamless transition and instill confidence with merger


  6. "Good place to start"

    StarStarStarStarStar
    Current Employee - Anonymous Employee
    Current Employee - Anonymous Employee
    Recommends
    Neutral Outlook
    No opinion of CEO

    I have been working at Rocket Fuel full-time (More than a year)

    Pros

    People here are very nice and collaborated. Benefits are good.

    Cons

    Payment is low and company is not stable.


  7. Helpful (2)

    "They had their moments"

    StarStarStarStarStar
    • Work/Life Balance
    • Career Opportunities
    • Comp & Benefits
    Current Employee - Anonymous Employee
    Current Employee - Anonymous Employee
    Doesn't Recommend

    I have been working at Rocket Fuel full-time

    Pros

    Fully Stocked Pantry
    Free Lunch
    Great health benefits

    Cons

    Lay offs
    Not a lot of job security

  8. Helpful (17)

    "FUEL running on reserve, hopefully makes it to the next gas station"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Anonymous Employee in Redwood City, CA
    Former Employee - Anonymous Employee in Redwood City, CA
    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO

    I worked at Rocket Fuel full-time (More than 3 years)

    Pros

    1) Still a few very smart engineers left
    2) Good location of campus
    3) Tech is not really rocket science, but still better than the smoke and mirrors that most of the competition is selling

    Cons

    1) Huge attrition has led to serious knowledge gaps across the company which will be impossible to fill as not much has ever been documented
    2) Company's financial situation has been dicey for quite some time with abysmal performance in several quarters and multiple layoffs
    3) Extremely low morale across teams. Barring a handful of employees, most of them are either new and clueless, or work only for 3-4 hours a day and spend the rest of time procrastinating or preparing for interviews
    4) A lot of perks are going away. Understandably so, as they need to preserve cash for survival, but that leads to morale drop, and is a negative from an employee's PoV
    5) Lack of understanding of what the company wants to be. And no, don't tell me that you have a consistent vision. Saying that you want to be everything for all types of advertisers is not a vision, its a pipe-dream.

    Advice to Management

    I think you moved too early to chase those big brand dollars when your DR footing was not even secure. The market has caught up on tech, and you suddenly find yourself indistinguishable from the rest of the pack.
    Chasing only the biggest advertisers, who have insane negotiating leverage and endless options, and not realizing that they are only toying with you before saying no, is just sad. Have some safer bets that can ensure survival and a strong footing first, and then go after the big boys.


  9. Helpful (4)

    "The Rocket is back on course"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Anonymous Employee
    Current Employee - Anonymous Employee
    Recommends
    Positive Outlook
    No opinion of CEO

    I have been working at Rocket Fuel full-time (More than 3 years)

    Pros

    Free catered lunch, snacks, and drinks.
    Benefits are better than average.

    Cons

    Management is getting better but communication between different teams could be better.

    Advice to Management

    Make sure your team is responding to internal emails from other teams and working on their communication skills.

    Rocket Fuel Response

    Jun 20, 2017 – SVP, People

    Thanks for the review. Internal collaboration continues to come up in our Employee Pulse Surveys as an area we always need to be mindful of, so thank you for the reminder.


  10. Helpful (6)

    "A Great Place to Work and Jumpstart your career"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Technical Operations Analyst in Redwood City, CA
    Current Employee - Technical Operations Analyst in Redwood City, CA
    Recommends
    Positive Outlook
    Approves of CEO

    I have been working at Rocket Fuel full-time (More than a year)

    Pros

    - Smart People
    - Competitive Salary
    - Positive Work/Life Balance

    Cons

    - Not every team has a great manager
    - 401k plan is not as competitive as other large companies

    Advice to Management

    - Pay attention to the folks on your team that drive positive change and put in the hours to make work easier for others. They are often enough the ones who go partially unrecognized and seek opportunities elsewhere

    Rocket Fuel Response

    May 9, 2017 – SVP, People

    Thanks for keeping it real and reminding management to leverage the positive.


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