SoftRock Reviews | Glassdoor

SoftRock Reviews

Updated February 3, 2017
257 reviews

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Full-time Part-time

3.5
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SoftRock CEO Alec Difrawi
Alec Difrawi
181 Ratings

257 Employee Reviews

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Pros
  • I really like how approachable everybody is in this work environment (in 18 reviews)

  • Usually free food on Fridays, cool people (in 16 reviews)

Cons
  • Long hours, it's a long day to reach 6 hours of talk time (in 18 reviews)

  • Nothing but a bait and switch job to get people to go to school (in 7 reviews)

More Pros and Cons

  1. "Employment Specialist"

    Star Star Star Star Star
    Former Employee - Anonymous Employee in Orlando, FL
    Former Employee - Anonymous Employee in Orlando, FL

    Pros

    Cookouts every Friday! Everyone who works there are so friendly.

    Cons

    You had to meet a certain quota in order to get commission

    Advice to Management

    All the managers there are very nice!


  2. "Not the best place to work"

    Star Star Star Star Star
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Education Advisor in Orlando, FL
    Former Employee - Education Advisor in Orlando, FL
    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO

    I worked at SoftRock full-time (Less than a year)

    Pros

    For being a call center, they could be a lot of fun if you had the right schedule. Every Friday they had a cookout lunch and would really go all out for holidays.

    Cons

    It was a call center. I was also in the group where they tried the 4 day - 10 hour shifts which was not fun. Being on the phones for 10 hours was exhausting. I would get in at 11am and leave at 10pm, meaning all I did was work on those days. My days off weren't together so I never really got to recoup. And one of those days happened to be a Friday so I never got the perks of being there after training ended. The only day they were closed was Sunday so if you were new there or not performing as well as they wanted, you were most likely working all day Saturday as well. However, they advertise and tell you that you will be working M-F 8:30-6 or something like that. And then they give you your schedule and do nothing to work with you.

    Advice to Management

    Care about your employees more.

  3. Helpful (1)

    "It was good while it lasted"

    Star Star Star Star Star
    • Career Opportunities
    • Comp & Benefits
    Current Employee - Employment Specialist in Orlando, FL
    Current Employee - Employment Specialist in Orlando, FL
    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO

    I have been working at SoftRock full-time (More than 5 years)

    Pros

    I did make really good money

    Cons

    No employee recognition unless you wore skimpy clothes and was ready to put out

    Advice to Management

    Some were good some were a joke


  4. Helpful (2)

    "Stay away... Stay far away"

    Star Star Star Star Star
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Education Advisor in Orlando, FL
    Former Employee - Education Advisor in Orlando, FL
    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO

    I worked at SoftRock full-time (More than a year)

    Pros

    Football, culture, free food, and the parties.

    Cons

    Really funny that this section is termed con... Alec Difrawi himself is a con.

    Advice to Management

    Never apply anything that you learned in management to any other position in the future. Also stay far away from Alec.


  5. Helpful (1)

    "Overworked and Underpaid"

    Star Star Star Star Star
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Sales Representative in Orlando, FL
    Former Employee - Sales Representative in Orlando, FL

    I worked at SoftRock (More than a year)

    Pros

    Tons of great people and culture

    Cons

    lower pay, long hours, tedious upper management

    Advice to Management

    i was a manager


  6. Helpful (3)

    "The Willy Wonka of secondary education marketing"

    Star Star Star Star Star
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Career Specialist in Orlando, FL
    Former Employee - Career Specialist in Orlando, FL
    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO

    I worked at SoftRock full-time (Less than a year)

    Pros

    Being around beautiful, idealistic young people who were trying to build careers, and pay their bills. Many of them would sit with me in the break room during lunch to discuss their goals, hopes for marriage and families someday. I saw tremendous potential based on the people that were hired. The employees wanted to create a system that actually produced results to benefit all the unemployed Americans who were disillusioned by Obama's America.

    Cons

    Seeing an organization of so many talented, enthusiastic people getting conned, while they read scripts to deceive poorly educated people who were desperate to find jobs. In my last few months the management began routing seniors to my desk. These were lonely folks in their 60s-70s, and I would have respectful, motivational conversations with them. Management didn't like that I was going off script, but I told them these prospects had no reason to go into debt for school loans. We parted ways.

    Advice to Management

    There is a place in the afterlife reserved for the creators of this scam, that will be warm and toasty for you.


  7. Helpful (1)

    "Worst company ever"

    Star Star Star Star Star
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Anonymous Employee in Orlando, FL
    Former Employee - Anonymous Employee in Orlando, FL
    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO

    Pros

    There are no pros for this company

    Cons

    They are the worst company to work for. They tell you one thing and then they say the laws changed and change everything making it almost impossible to stay.

    Advice to Management

    None

  8. Helpful (6)

    "50 Shades of SoftRock: Beware of Future Endeavors"

    Star Star Star Star Star
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Anonymous Employee in Orlando, FL
    Former Employee - Anonymous Employee in Orlando, FL
    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO

    I worked at SoftRock full-time (More than a year)

    Pros

    Free drinks, popcorn, corn hole, etc. (though most of these things were only for recruiting purposes). I created long lasting friendships that transcend the bureaucracy of a corrupt business model.

    Cons

    SoftRock closed in March of 2016 for good reason, so the intention of this review is to warn job seekers interested in applying for positions in any company managed by or affiliated with Alec Difrawi (Alec Defrawy, Michael Defrawy, Ayman El-Difrawi, Ayman A. El-Difrawi, Ayman Ahmed El-Difrawi or whatever he feels like being called on a day-to-day basis) in the future. Stay away from this man. He shouldn't be allowed to start new companies, but he'll always find a way like the greedy, seedy scam artist he is. It feels so good to say all of these things now. When you float around the inner circle (by working hard, not sexing it up), you quickly learn how bad the gossip is.

    Cons of working for this man, the managers he chose, and the horrible empire he built: discrimination, sexual harassment, unfair wages, immoral extracurricular and company activities (girls in bathing suits for a prank on an almost all-male tech department, girls in athletic wear for a silly commercial made for an education partner to like us, drinking on the job, etc.), chauvinistic management practices, false promises (partner-affiliated lawsuit payouts to employees who hadn't received quarterly bonuses or salary raises in a year or more), personal vendettas, and impromptu meetings either early in the morning (an hour or two before your shift starts) or very late in the day (when you should be driving home or you should have already been home for an hour) because Alec "doesn't sleep" and so he thought of another brilliant plan to look like a legit company while still robbing consumers.

    Oh I forgot to mention many of these positive Glassdoor reviews are fake, the result of Alec asking his managers and prized personnel to flood these sorts of job boards with positive messages about working for him. In reality, working for him made me resent the marketing business. We duped people, we made false promises to candidates, we fired people for terrible reasons, and we hired the wrong people because they looked great in skirts and low-cut blouses.

    If you want to respect yourself, gain actual experience in your industry, and capitalize on that experience in the long run, don't work for any company owned or operated by Alec Difrawi. Run in the other direction. I learned my lesson the hard way, even though I was applying and interviewing for various positions within six months of working there. I somehow lasted (and couldn't leave, because SoftRock was and is a sore spot on my resume) almost three years. Don't waste your precious professional time on him or the brand he's shoving down your throat. He doesn't know what he's talking about and he will never, contrary to his wanton belief, start a truly innovative company like Google. He's not capable, and he's not as smart as he thinks he is.

    Advice to Management

    Find a conscience and settle into a career that actually leaves the world a better place when you leave it. Forget SoftRock, Alec, and anything else that "shaped you" during your experience there.


  9. Helpful (2)

    "Education Advisor"

    Star Star Star Star Star
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Academic Advisor & New Hire Trainer in Orlando, FL
    Former Employee - Academic Advisor & New Hire Trainer in Orlando, FL
    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO

    I worked at SoftRock full-time (Less than a year)

    Pros

    There were cook outs every Friday with a theme day and also flag football teams.

    Cons

    Everything was a con. You were made to be a con artist to get job seekers to talk to a school.

    Advice to Management

    Don't punish your employees who have morals. It was hard to con people but most needed the income.


  10. Helpful (3)

    "Felt like bait and switch"

    Star Star Star Star Star
    Former Employee - Anonymous Employee in Orlando, FL
    Former Employee - Anonymous Employee in Orlando, FL
    Doesn't Recommend

    I worked at SoftRock full-time (Less than a year)

    Pros

    Promising commissions if you meet their strict sales quoatas

    Cons

    Sales quotas are very high, and they are quick to release anyone who isn't making the quota within a few days time.

    The sales technique used felt like Bait and Switch to me. Potential customers received a message to call concerning a job for which they had applied. Soft Rock "verified the information" on their application, and then began a process of convincing the caller that they needed more education to achieve their goals.

    Advice to Management

    Be more forthright!


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