Softchoice Employee Reviews | Glassdoor

Softchoice Reviews

Updated March 24, 2017
406 reviews

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406 Employee Reviews

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Pros
  • You can bring your dog to work and there are a lot of fun events (in 22 reviews)

  • Company offers benefits like free lunches, monthly beer cart/social gatherings, a work computer to use anytime, and more (in 35 reviews)

Cons
  • Work life balance can be bad depending on your position (in 25 reviews)

  • In short, the Senior Leadership Team is the problem (in 16 reviews)

More Pros and Cons

  1. Helpful (1)

    "Outbound account executive"

    Star Star Star Star Star
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Account Executive in San Diego, CA
    Current Employee - Account Executive in San Diego, CA
    Recommends
    Positive Outlook
    Approves of CEO

    I have been working at Softchoice (Less than a year)

    Pros

    Incredible culture, visionary leaders, top notch benefits and very competitive compensation

    Cons

    Don't do the sales kick off in Toronto every year.

    Advice to Management

    Continue to push the sales force to adapt to the rapid change in the IT industry. In other words, don't allow the reps that have been successful in the past continue doing things 'their way' for too long as it can hurt the other reps around them and slow change and innovation.


  2. "Outside Sales"

    Star Star Star Star Star
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee
    Recommends
    Positive Outlook
    No opinion of CEO

    I worked at Softchoice full-time

    Pros

    lots of opportunity for money

    Cons

    Lack of training since you're selling EVERYTHING

    Advice to Management

    better training


  3. "Overall great company to work for..."

    Star Star Star Star Star
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Senior Enterprise Account Executive in McLean, VA
    Current Employee - Senior Enterprise Account Executive in McLean, VA
    Recommends
    Positive Outlook
    Approves of CEO

    I have been working at Softchoice full-time (Less than a year)

    Pros

    The company takes care of it's employees and goes out of it's way to be involved in local communities from a charity perspective. The open door policy is a part of the company's philosophy and there are more than enough support resources available to employees to help them do their jobs regardless the function.

    If you're on the sales side of the house lots of additional financial incentives afforded to employees outside of their normal base pay. All in all one of the best company's I've worked for in my career.

    Cons

    Too many meetings both live and virtual. The company over communicates which for more experienced employees can be seen as a waste of time. For millennials just getting their careers off the ground it makes more sense.

    Internal systems and tools need better integration. Legacy systems don't always play well with newer systems and the newer systems need more work in aligning better with the work being done by the people who use those systems.

    Too much Management by Dashboard.

    Advice to Management

    Develop better communications between operations, training and sales. Although there's a number of corporate messages communicated throughout the company, management isn't always on the same page with how it's interpreted.

    Too much Management by Dashboard.


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  5. Helpful (1)

    "Great Culture Varies By Location"

    Star Star Star Star Star
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Microsoft Solution Specialist in Chicago, IL
    Former Employee - Microsoft Solution Specialist in Chicago, IL
    Doesn't Recommend
    Negative Outlook
    No opinion of CEO

    I worked at Softchoice full-time (More than 3 years)

    Pros

    I truly think it depends where you work - if you're in Seattle or Toronto it's a wholly different experience than if you're in Chicago, for example. I worked in Chicago and it was good before they went private and quickly went downhill after. But they try really hard to keep culture strong and have beer on Fridays, casual-ish dress codes, foosball, cool office location, good benefits.

    Cons

    The sales team is always getting crushed by CDW and SHI who are much bigger, non-Canadian companies. Rotating sales managers in Chicago meant uncertainty and unhappiness as well as high rep turnover. Comp plans often came out 4-5 months into a given year. Most people seemed pretty unhappy in their role except for the very few who were in the inner, inner circle.

    Advice to Management

    You can't force culture. If everything sucks and people are unhappy you can't just get everyone in a room and offer them a Bud Light. Dig deeper. Also, please go public again ASAP.


  6. "Territory Sales Representative"

    Star Star Star Star Star
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Anonymous Employee in Seattle, WA
    Current Employee - Anonymous Employee in Seattle, WA
    Recommends
    Positive Outlook
    Approves of CEO

    Pros

    The on-boarding Softchoice Sales Academy is extensive. Softchoice invests quite a bit of time and money into your development, including a rigorous four week training program hosted at their corporate headquarters. You may not have an IT background going in, but at the end of the 16th week, you'll have a solid foundation to be successful in role.

    Cons

    The Con of the job is the highly stressful 16 weeks of training. The company is there to support you, but each individual has to deal with and learn to manage the intense pressure. Once you are through it, your obtained knowledge will help manage the pressure of the position.

    Advice to Management

    Keep up the "open door" policy. The availability to meet and have 1 on 1's makes it easy to make sure I'm reaching my potential and meeting goals to be successful.


  7. Helpful (8)

    "Long, hard fall"

    Star Star Star Star Star
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Pre-Sales Architect in Chicago, IL
    Current Employee - Pre-Sales Architect in Chicago, IL
    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO

    I have been working at Softchoice full-time

    Pros

    Companies like Softchoice - traditional large account resellers with diversified offerings spanning many geographically dispersed markets, who have been evolving to meet changing market conditions - are great places to begin a career in technology, sales & marketing. The sheer breadth of products, solutions, and services you get exposed to at a company like CDW, SHI, Insight, Zones, Software One, Comparex, PCM, or Softchoice is an amazing way to start one's career in the industry.

    Just like a company like CDW, SHI, Insight, Zones etc. there are good jobs at Softchoice. There are some amazing people, great managers, and good mentors. Great opportunities for networking with vendors & participating in one of the most dynamic industries out there.

    While it can vary wildly by market, Softchoice's office facilities can have aesthetically pleasing common areas.

    Cons

    Unlike many of its competitors, Softchoice is not accessing new markets overseas. Unlike its competitors, Softchoice is not growing by strategic acquisition. Unlike its competitors, Softchoice is not expanding its vertical focus. Rather, Softchoice is declining. Sales are down, Softchoice is losing customers and has been for many years. Softchoice is "strategically" dis-investing in many markets, pulling out of specific verticals like Public Sector.

    While the business has been crumbling, management has resorted to shell games with KPIs to artificially show growth and success. Since acquiring Softchoice, the private equity group Birch Hill has done their best to cut through the baloney that is Softchoice management KPI & reporting. It was this effort that highlighted the declining customer base and really drew attention to the extremely negative impact that has on the company's long-term outlook & financial health.

    The biggest problem with Softchoice has gone unaddressed for years. The Sales organization is honestly the weakest aspect of the business. But its also the largest & everything revolves around it. Recently Sales Leadership was realigned to report directly to the CEO, but that has not helped.

    What it did not do was address the high turnover in sales, it did not address the inability to attract talent, it did not address the inability to grown & retain talent, it did not bring a refined sales management process into focus. No, it kicked the can, ignored the real problems with the Sales organization - typical Softchoice fashion.

    Fast forward to today, Softchoice is finally attempting (albeit unsuccessfully at the moment) to address some of the more fundamental issues with the Sales Org. In the meantime, Softchoice is failing - substantial declines in both top & bottom line financial results. Softchoice's competitors are outpacing it with investments to really drive transformation. PCM has become a managed services juggernaut, actually sitting at #2 on the MSPMentors 500 list Softchoice loves to brag about. Zones was named Microsoft' Volume Licensing Partner of the year at WPC, again. Softchoice is falling behind. Softchoice's competitors are more innovating, bring better more compelling offers to market. With smart investments, they are quickly outpacing Softchoice, while it still seeks to address fundamental issues with its Sales Org.

    The culture at Softchoice is not good. Its juvenile, adolescent, overlooks real issues, rewards Sales performance and not Customer Success.

    Advice to Management

    There is no time to waste. The Sales Org needs to be reformed now. Whatever investment it takes, its worth it. Unless the company can turn its attention back to innovation, staying ahead of the curve, and driving Customer Success, Softchoice is doomed.

    Softchoice Response

    Aug 5, 2016 – CEO

    Thank you for your feedback. I wanted to respond to your comments personally. At Softchoice, we have chosen to invest in the markets where we can win. And while we have made acquisitions in the ... More


  8. Helpful (3)

    "Territory Sales Representative"

    Star Star Star Star Star
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Territory Sales Representative in Norcross, GA
    Current Employee - Territory Sales Representative in Norcross, GA
    Recommends
    Positive Outlook
    Approves of CEO

    Pros

    There is a great culture associated with this organization that is very hard to find in the sales realm. Everyone is very willing to help and the Managers always make themselves available. Also, the training you get before being on-boarded while difficult sets you up with a good knowledge base and you get to spend a month in Toronto. There is also a tremendous amount of growth opportunity within the company.

    Cons

    When exiting the "academy" you are assigned a book of business and an associated plan based off the amount of business the accounts did the year before. This isn't anything new but some people really luck into a great book while others have do a lot of re-building in some cases. Also, commissions aren't based of a direct amount of GP brought in but instead based off the percentage of "plan" you are at which can make someone with a bad and/or tough book of business get paid a lot less than someone who walks into a better situation or a more favorable plan.

    Advice to Management

    Promotions based off plan but payout based off a percentage of GP brought in as opposed of percentage of Plan.


  9. Helpful (1)

    "Territory Sales Representative"

    Star Star Star Star Star
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee
    Recommends
    Positive Outlook
    Approves of CEO

    Pros

    Great training program from classroom time in Toronto through the months leading up to be deployed into role. Everyone there is super helpful, friendly, and knowledgeable. Great benefits and the overall company culture is unlike anything I've ever experienced.

    Cons

    Not many. Breaking through into new accounts via cold calling can be rough at times but as can be expected with any sales position.

    Advice to Management

    Give a little more focus to training reps on real world examples. Product knowledge is great but if you can't carry a conversation or know how to pivot a conversation, things can be rough. Utilize TSR's that are in role for the most relevant ways to position certain hardware, software, services, etc.


  10. Helpful (4)

    "Mediocre"

    Star Star Star Star Star
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee
    Doesn't Recommend
    Negative Outlook
    No opinion of CEO

    I worked at Softchoice full-time (Less than a year)

    Pros

    They do a full classroom training in Toronto, which gives you a good background on the tech industry if you're new to it. The culture of the company is fun, but gets worse as you move up the ladder.

    Cons

    There is basically NO training for ISAMs. Working with the mentor is helpful, but your supervisor teaches you nothing related to your role, then completely bashes you for it. I also had an experience with my supervisor at this time where she made slightly sexist comments towards me that I found extremely demeaning and degrading.

    Advice to Management

    Maybe don't be demeaning and slightly sexist?

    Softchoice Response

    Jun 22, 2016 – SVP People and Growth

    Thank you for your response. Softchoice is 100% committed to promoting a diverse and inclusive workplace - for each employee. We take comments like yours very seriously. Please contact me directly so ... More


  11. Helpful (8)

    "TSR"

    Star Star Star Star Star
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Anonymous Employee
    Current Employee - Anonymous Employee
    Doesn't Recommend
    Negative Outlook
    No opinion of CEO

    I have been working at Softchoice full-time

    Pros

    - Do a good job of hiring like minded people so you make lots of friends
    - Games to play during breaks, meals provided by vendors usually at least once a week, beer cart once a month and dogs

    Cons

    - You are sold you "run your own business" but really you have metrics that are CONSTANTLY changing. There are things and metrics you have to hit around different vendors and you literally do EVERYTHING in the sales process (including correcting the mistakes of support teams).
    - the pay is WELL below industry average and just average pay for amount of work you do in general
    - your OTE can be $50k year one as long as you're lucky enough to get a decent book/territory (if someone whose plan is $8k and yours is $25k you will make the same amount of money for literally having to sell triple the amount)
    - the levels they sell you don't hold true to plans. There are level ones who had higher plans than people who have been at Softchoice for several years.
    - Huge amount of turnover, on average one-two reps per month (which equals to roughly 5-10% of reps in the office per month)

    Advice to Management

    Listen to your employees during exit interviews and pay more or you'll continue to lose great reps.



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