Softchoice Reviews in United States | Glassdoor

Softchoice US Reviews

Updated February 19, 2017
149 reviews

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United States

3.7
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Softchoice President, CEO, and Director David MacDonald
David MacDonald
103 Ratings

149 Employee Reviews

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Pros
  • You can bring your dog to work, free food at least once a week, fun break room, young office (in 22 reviews)

  • Company offers benefits like free lunches, monthly beer cart/social gatherings, a work computer to use anytime, and more (in 35 reviews)

Cons
  • Work life balance can be bad depending on your position (in 25 reviews)

  • Senior leadership made many unnecessary changes that took the fun, trusting environment where people felt enabled to do their jobs to what it is now (in 16 reviews)

More Pros and Cons

  1. "Good company... hard job"

    Star Star Star Star Star
    Current Employee - Anonymous Employee
    Current Employee - Anonymous Employee

    Pros

    Good pay, benefits, people are very nice (especially Canadians)

    Cons

    Unrealistic expectations put on the salesforce to perform


  2. "Great job/company to set you up for a long career in IT"

    Star Star Star Star Star
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Inside Sales Account Manager in Seattle, WA
    Current Employee - Inside Sales Account Manager in Seattle, WA
    Recommends
    Positive Outlook
    Approves of CEO

    I have been working at Softchoice full-time (More than a year)

    Pros

    - manager is easy to talk to, supports his team, is there to help when needed, trust his employees to do their job (does not micromanage), has great advice and ideas for assisting you in hitting your goals
    - flexibility - whether is be with hours or working from home or vacation
    - can bring you furry friend to the office
    - lots of free training available
    - Seattle office morale is unlike any other work place
    - supportive management all around
    - monthly celebrations
    - great benefits and medical plan

    Cons

    - pay is not as competitive as it should be
    - days can get monotonous, if you let them
    - can be extremely challenging at times (not sure if that is a con tho :) )


  3. Helpful (3)

    "There's always pros and cons in sales"

    Star Star Star Star Star
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Inside Sales Account Manager in Atlanta, GA
    Former Employee - Inside Sales Account Manager in Atlanta, GA
    Recommends
    Neutral Outlook
    Approves of CEO

    I worked at Softchoice full-time (Less than a year)

    Pros

    The training was phenomenal and gratuitous. They fly you out to Toronto for 4 weeks, give you a daily allowance, pay for travel, put you up in the hotel connected to the Blue Jays stadium and go as far as to dish out the biweekly paycheck twice while you vacation and train in Canada.

    There are always free catered lunches and frequent vendor engagements that occasionally include happy hours. The sales team are a welcoming, fun group to spend 40+ hours per week with. The office has ping pong, vending machines, basketball, corn hole etc. The company has an open pet policy for dogs and provides gym access, sales incentives, and a monthly beer cart tradition.

    Cons

    This is not for everyone. This is a difficult business and the learning curve is always expanding and growing in complexity.

    Following the intense training in The Toronto office, there isn't much direction provided by management. You are basically thrown to the wolves and expected to fail until you get it right. The training manager is unorganized and is constantly sending, rescinding, resending calendar invites for meetings that might not even happen, yet my email rarely received any response. Most of the required training materials that we were supposed to be equipped with were not sent out by management until 10 weeks later. The sales resources ranged anywhere from Vendor/Distribution contacts, sales promos, reasons to call prospects, messaging strategies, marketing Slicks, role playing, objection handling, systems and much more.

    Advice to Management

    Use delegation as a last resort. Be the support for your sales reps. Positive reinforcement is more effective than negative. Try not to make the person asking you for help feel stupid for wanting to find the correct answer. If you Prepare your sales force for success and be assertive in improving each individuals weaknesses rather than expecting something from nothing, then you wouldn't have an 80% turnover on a $200K monthly investment in training sales reps that will be fired in the first 4 months.


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  5. Helpful (1)

    "They like staff young enough not to know better"

    Star Star Star Star Star
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Inside Sales Account Manager in Seattle, WA
    Former Employee - Inside Sales Account Manager in Seattle, WA
    Doesn't Recommend
    Neutral Outlook
    No opinion of CEO

    I worked at Softchoice full-time (Less than a year)

    Pros

    Dogs in the office, occasional free food, nice coworkers

    Cons

    They fly you to Toronto for a month of training, and then send you to your home office where there's zero direction and no real training. You should be given a mentor almost immediately in theory. That may or may not happen. The "classes" are focused entirely on outcalls, which is only really relevant to TSRs. Your "job" as an ISAM is to wander around and ask people if they have work you can help with- that's literally it. Phase 2 management plays favorites and will drum out everyone else- to the point of providing mystery feedback. Literally secret feedback where you don't know what the offense is, who reported it, when it happened, or what was done. You're just told "someone gave negative feedback" and that's that. (Can you actually pretend to be coaching someone if you won't even tell them what was done?)
    They focus on hiring people fresh from college, maybe because the people fresh from college don't realize they should be making more than $35K a year, and that a colorful office full of dogs doesn't really make up for the downsides?

    Advice to Management

    Your "phase two" training program is a joke. As much as you can say "own your training" and try to put it on the sales staff, a turnover rate that pushes fifty percent is indicative of a much larger and more systemic problem with the company and the program. To even pretend to claim otherwise is dishonest and, frankly, unethical. Not to mention nonsensical. Why spend a fortune sending everyone to Toronto for a month only to have

    Softchoice Response

    Feb 22, 2017 – Manager, Softchoice Sales Academy

    Thank you for taking the time to write a review. All new sales employees - regardless of role - receive a comprehensive onboarding experience designed to condition you for the specific sales ... More


  6. "District Sales Manager"

    Star Star Star Star Star
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - District Sales Manager in San Francisco, CA
    Former Employee - District Sales Manager in San Francisco, CA
    Recommends
    Positive Outlook
    Approves of CEO

    I worked at Softchoice full-time (Less than a year)

    Pros

    Supportive environment, motivated and professional colleagues, plenty of career development opportunities. A company filled with genuinely good people. Cutting edge technology and great engagement opportunities with top IT vendors (Microsoft, Cisco, Nutanix, etc.)

    Cons

    If you are not comfortable with complexity and working with multiple IT vendor partners, the job can be overwhelming. If you love technology and have a successful background in IT sales at different levels, you will thrive.

    Advice to Management

    Keep doing what you're doing! The sales environment, though complex, is fun, supportive and rewarding.


  7. Helpful (1)

    "Inside Sales Account Manager"

    Star Star Star Star Star
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Inside Sales Account Manager in Norcross, GA
    Current Employee - Inside Sales Account Manager in Norcross, GA
    Recommends
    Positive Outlook
    Approves of CEO

    Pros

    First, I love the culture of this company. Softchoice truly believes in a customer first attitude. They are passionate about being a true consultant to their customers and offering the very best in products and services. Softchoice invests in intense training and provides it's employees with the tools they need to be successful. Secondly, I love being challenged and working outside my comfort zone and this job has definitely done that.

    Cons

    There is a lot to learn. This company is not for the faint of heart but if you work hard and follow the training plans, success will be yours


  8. "Great company, but the world does not revolve around Toronto"

    Star Star Star Star Star
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Solutions Architect in Atlanta, GA
    Current Employee - Solutions Architect in Atlanta, GA
    Recommends
    Positive Outlook
    Approves of CEO

    I have been working at Softchoice full-time (More than a year)

    Pros

    Fantastic company and exec management
    Clear direction of where they want to take the business
    Very supportive VC
    Nimble to react to major market swings

    Cons

    Services is in its infancy, and everything around Services bogs down in ridiculous processes
    The company is very successful in the Canadian marketplace (HQ in Toronto) - and assumes things work just the same in other geographies (well they don't).
    Extreme focus on bringing in new buying accounts, at the expense of burning existing customers
    Focus markets get all the resources; if you aren't in a focus market then the oxygen is sucked out of your business

    Advice to Management

    Either invest heavily in the maturity of services or get out of that business altogether


  9. Helpful (2)

    "Territory Sales Representative"

    Star Star Star Star Star
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Territory Sales Representative in Chicago, IL
    Current Employee - Territory Sales Representative in Chicago, IL
    Recommends
    Positive Outlook
    Approves of CEO

    I have been working at Softchoice full-time (Less than a year)

    Pros

    I love the open culture that Softchoice encourages every employee to portray. It creates a positive and empowered working atmosphere. I love the young professionals that work here as well as everyone is relatively friendly and approachable.

    The frequent catered food is another huge plus. The amount of resources and support that is available is undeniably outstanding compared to companies I have worked for in the past. The office is also very bright and orange making it a vibrant office to be in.

    The Chicago location is conveniently located off of the Chicago Brown Line stop and is located in the upscale River North neighborhood.

    Working as a Business Development rep can have its challenges, but also comes with the opportunity to win big with the many spiffs and deal registrations available.

    The office seems like a family since it is still a fairly medium sized office.

    The training received was exceptional and very hands on.

    Cons

    While in sales academy the few cons that I encountered were the lack of system implementations. Going to repetitive vendor trainings was very vexatious especially since it took out a lot of our precious time from our schedule to be on the phones (which goes towards hitting the KPI's expected from us).

    There are a few improvements that could be made to the Sales Academy training program, but overall a very solid training program.

    Another con is the sometimes inaccurate orangle hustle kpi indicator; unfortunately it doesnt count placing orders into activity points which is a bummer because it could take up to an hour to get some orders straightened out in the Horizon system.

    Advice to Management

    Keep up the continued growth! The increased investment in employees is much appreciated and Im positive it will pay off in the long run for the success of the company.


  10. "Business Development"

    Star Star Star Star Star
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Anonymous Employee
    Current Employee - Anonymous Employee
    Recommends
    Positive Outlook
    Approves of CEO

    Pros

    A great organization to be part of. Early on I received a high level of responsibility, executive interaction, and career coaching.

    Cons

    With a growing organization spread across two countries & the industry in near constant change the communications can be tough for those outside one of the major offices. The all in company monthly meetings and open dialogue goes a long way to help overcome this.


  11. Helpful (4)

    "An organization struggling to evolve"

    Star Star Star Star Star
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Anonymous Employee in Atlanta, GA
    Former Employee - Anonymous Employee in Atlanta, GA
    Doesn't Recommend
    Neutral Outlook
    Disapproves of CEO

    I worked at Softchoice full-time (More than 8 years)

    Pros

    Excellent training and personal development programs. A very strong corporate culture with a huge focus on participating in and giving back to the community. This is a great organization for a young seller or marketer to get a start.

    Cons

    Softchoice has been attempting to evolve as an organization, but the evolution has only occurred in pockets. Accountability is limited to a small group of senior people that can only influence the actions of the broader organization. It's OK to make plan any way you can even when undermining the chosen direction of the company and the strategies you are responsible to execute.

    Advice to Management

    Spread accountability deeper into the organization away from Toronto. Focus.



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