Start up with a lot of great potential. Great product with exceptional clarity and color brightness. Balance between work and life for each employee.
Management got stuck in 'what in it for me' and not what is best for the company. Think kids in the cookie jar mentality. Therefore opportunities were missed as the product focus kept changing depending on who the CEO had had dinner with last.
Advice to Management
Focus on the market requirements. Get experts to do it if you can't and then stick to your convictions. Changing requirements mid-project are almost all ways a product killer!
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