Sports Direct Reviews | Glassdoor

Sports Direct Reviews

Updated October 13, 2017
112 reviews

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Sports Direct Founder & CEO Mike Ashley
Mike Ashley
22 Ratings

112 Employee Reviews

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Pros
  • Flexible hours, easy to work in (in 32 reviews)

  • Flexibility from part time staff is brilliant (in 22 reviews)

Cons
  • Yes it's a zero hour contract but that's never bothered me (in 84 reviews)

  • 0 hour contract- Can work for students, but not a reliable source of income (in 38 reviews)

More Pros and Cons

  1. "Absolute mess."

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Casual Sales Assistant (CAST) in Bromley, England (UK)
    Former Employee - Casual Sales Assistant (CAST) in Bromley, England (UK)
    Neutral Outlook
    Disapproves of CEO

    I worked at Sports Direct part-time (More than 3 years)

    Pros

    Zero hour contract so you can choose when to work
    Sometimes you meet nice people
    Have an easy ride if you’re a “yes” person

    Cons

    If you annoy someone your hours got taken away, so you could go from 5 8-6 shifts to one 12-3

    Don’t meet the targets and you’re not a favourite, your hours get taken.

    Disregard for employees safety and needs

    If you’re not a favourite, you got punished for something everyone else did

    They delete camera footage of Employee accidents so there is no proof - one example - that a shelf came off the wall and split someone’s head open.

    Advice to Management

    If you actually looked after your staff, they might actually work for you


  2. "Average Part-Time Job"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Sales Assistant in Derby, England (UK)
    Former Employee - Sales Assistant in Derby, England (UK)
    Doesn't Recommend
    Neutral Outlook
    Disapproves of CEO

    I worked at Sports Direct part-time (Less than a year)

    Pros

    The best part was the staff - they really helped make a stale shift interesting, but that is the same with most jobs tough. You also get a decent store discount. For the most part, it was also a good atmosphere.

    Cons

    The manager was often rude and unmotivated us - made working there a hassle. I was often uninformed of changes within the store, and it felt very disorganized. The store would also do anything to save money. In the summer we had to deal with a broken air conditioner for months!

  3. "Poor Sports Direct"

    StarStarStarStarStar
    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee

    I worked at Sports Direct part-time

    Pros

    Only benefit I can think of is the experience of working in such a horrible place.

    Cons

    The zero hour contracts made it difficult.


  4. "Manager"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Deputy Manager in Guildford, England (UK)
    Former Employee - Deputy Manager in Guildford, England (UK)
    Doesn't Recommend
    Positive Outlook
    Approves of CEO

    I worked at Sports Direct full-time (More than a year)

    Pros

    Great teams and bonus schemes

    Cons

    Long hours and no work life balance.

    Advice to Management

    Empower your staff.


  5. "Sales assistant experience"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Sales Assistant in Mile End, England (UK)
    Former Employee - Sales Assistant in Mile End, England (UK)
    Doesn't Recommend
    Neutral Outlook
    Disapproves of CEO

    I worked at Sports Direct part-time (More than a year)

    Pros

    - Excellent commission system that will allow you to make extra money
    - Work is never always the same allowing for a wide variety of experiences

    Cons

    - KPI targets are harshly stressed and are at times, unreasonable to expect.
    - No real training/feedback from senior management.
    - Zero hours contract


  6. "A decent job for students."

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Contractor - Casual Sales Assistant in Liverpool, England (UK)
    Former Contractor - Casual Sales Assistant in Liverpool, England (UK)
    Doesn't Recommend
    Neutral Outlook
    Disapproves of CEO

    I worked at Sports Direct as a contractor (More than a year)

    Pros

    Most colleagues were great to work with.

    Cons

    Lack of consistent hours and biased comission system.

    Advice to Management

    Actually manage, as opposed to delegating management responsibilities to staff on zero hours contracts on basically minimum wage, and then berating them for not doing their job when they have to do yours as well as their own.


  7. Helpful (2)

    "Demoralising and Defaming"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Current Employee
    Current Employee - Current Employee
    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO

    I have been working at Sports Direct part-time (More than a year)

    Pros

    - Good team (Non-management)
    - Great respect if you already have good experience and willing to train other people. The respect only comes from those of non-management.

    Cons

    - The management team are willing to say to you the truth even if it's defaming, demoralising and degrading. They have nothing good to say about you unless you are on their favourites list.

    - If you've been in the company for a while, I would recommend, at an instance, to find a new job.

    - If a customer applauds you or compliments your abilities or service, that will be forgotten or not passed on or even recorded.

    - Many members of management are unwilling or not bothered with training everyone properly. Therefore, leading to no progression routes to let's say management level.

    - It's become a norm for management to embarrass staff either in front of customers or your colleagues.

    Advice to Management

    1 - If you are going to give any member of staff a sulky attitude, step down. That is definitely not the trait of a manager.

    3 - Visit big stores around London or flagships stores like Adidas or Nike. Evaluate how they function, how they work with their staff members and manage them. Take on board their ways of operating. Apply the pros to your style of management.

    4 - Understand that people have lives and staff members are all human. Not all of them are superhuman. Understand that many of the staff members have personal problems. If you fail to listen to the needs of your employees, you will have more negative feedback and unpleased staff members. If you fail to support your team and fail to communicate with them, why even bother taking the role of a manager?

    5 - When a staff member is trying to reach out to you, you should do your best to see to their needs. Even if they crawl on ice to get to you or they come to see you on a day which they would not want to visit then see to their needs or at least have someone who's able to listen to them and advise rather than turning them away.

    6 - Be welcoming to young people. That is the problem with Sports Direct. You hire many young people that are there for a short period, yet you treat them like "they need a job to get experience, so we will hire them and treat them like children" - stop it.

    Have some diversity and encourage different people to apply for a job at your store, that way those of religious groups can enjoy their days off on Religous dates.

    7 - Stop turning away those who used to work at the company. You set a bad example to those already working there. It shows that if you are a current employee, there is a very high chance that once you resign, you cannot step foot in store even if you are willing to buy many products.

    8 - Teach staff members what's right in a working environment and what's wrong. Do it away from customers and do it making sure that it is not the fault of that particular staff member. That way everyone learns from that mistake. This ensures that staff members know not to cross the line but know that if they do make a mistake, they can approach a senior staff member and ask "I made a mistake, what can I do to resolve it?"

    9 - Linked to point 8, welcome those who approach you and speak to you or want to ask you something. If you are that type of person who hates answering questions or seeing to people's needs, why bother doing the job? That is approachability for you.

    10 - Stop being lazy with new staff members, ensure they know the ropes of the job and are being trained by staff members who know what they are doing. Stop blaming them for every mistake they do. That is actually the fault of management for not teaching them in the first place.

    Here's something I also have but will keep out information that will reveal the store. Just think about this situation and be wary that people who may have made a big difference to this company can be turned away from unapproachable managers:

    A person had walked into a store, somewhere in London where it is hectic every day of the year and appeared to be a customer but also someone who applied for a job at the store. That person came in late for their interview but then was told to come back later on. That person was first treated negatively by the person in front of the house.

    This individual did just that. The person was then asked to wait outside. The person told a member of staff that they intended to wait and once called in decline the job offer and leave.

    What does this mean? It means that the person would prove that they were there for no reason, despite them getting the job offer. However, to think that the individual was treated poorly just for coming in late shows that the management would show no sign of being better or a good example by making that said person wait longer. After having a chat with a member of staff, it was evident that the individual had a great heart and customers would have loved that person.

    Unsure of what happened to the person after but my guess is that this individual had left the building stating they did not want the job due to their experience they had on that day.

  8. "Worst job yet"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Sales Assistant in Belfast, Northern Ireland (UK)
    Current Employee - Sales Assistant in Belfast, Northern Ireland (UK)
    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO

    I have been working at Sports Direct part-time

    Pros

    Get paid weekly
    Comission can be earned

    Cons

    Rude managers
    Rude customers
    Expected to do everything
    0 hrs contract
    Unsocialable hours (5am)
    No way to contact management
    No communication
    Little to no training

    Advice to Management

    Actually communicate to the staff, instead of going behind people's back, (we're not in high school).
    Stop thinking that you're better than everyone else- thinking that rude comments and treating people like dirt is an actual joke.


  9. "Just alright"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Sales Assistant in Greenwich, England (UK)
    Former Employee - Sales Assistant in Greenwich, England (UK)
    Doesn't Recommend
    Neutral Outlook
    No opinion of CEO

    I worked at Sports Direct (More than a year)

    Pros

    Friendly staff, good training, good environment

    Cons

    You could only use your discount on a Thursday
    You could only use your discount on yourself
    Had to clean the outside area which had rusty metal objects, rotten wood, etc
    Bad pay


  10. "Interesting to say the least"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee
    Doesn't Recommend
    Negative Outlook
    No opinion of CEO

    I worked at Sports Direct full-time

    Pros

    Met wonderful people from all backgrounds.
    Busy and face paced so always had something to do

    Cons

    I was promoted to junior manager fairly quickly and trained well yet some of my colleagues struggled to know when they will next get work as the 0 contract hours were not in their favour.

    Advice to Management

    Get rid of 0 hours contract.


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