- Easy pace of work in a non-pressured environment
- Relatively young work force
- good work life balance
- Liimited management capability
- Lack of vision and medium term plans communicated
- Poor exec leadership
Advice to Management
- Better leadership
- Train managers to become good managers as opposed to just promoting up due to length of service
I worked at Synovate as a contractor
Compensation is reasonable, comfortable working environment.
Lack of clear direction, and limited training opportunities.
I worked at Synovate full-time (More than a year)
International experience, big clients, many departments within one company
Successess anounced, problems swept under the carpet
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You can learn the basics
not learning as fast as in a small firm
Compared to other big agencies, Synovate prides itself to have director level involvement on most projects. This is undoubtedly true, which means junior staff can learn a lot from their more experienced colleagues. The company culture is not very corporate and allows for a more relaxed and collaborative atmosphere. The company's new offices in London are great to work in as well.
The operations side of the business isn't run very professionally which causes researchers to spend way too much time reworking stuff and being bogged down in minor details. Pay levels are below industry average. Being a heavily sales-driven organisation means that career progression does not always depend on research skills alone but relies more on bringing in business compared to other agencies.
Advice to Management
Invest the necessary time, effort and money into sorting out operations, otherwise the company can't possibly fulfill its potential. Don't just wait for a bigger agency to buy Synovate so the problem takes care of itself.
Excellent HR, friendly manager in the health care team, very organised graduate programme.
No Cons to say for this role
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