The Coca-Cola Company Marketing Manager Reviews | Glassdoor

The Coca-Cola Company Marketing Manager Reviews

Updated Sep 14, 2019

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Found 159 reviews

3.5
StarStarStarStarStar
Rating TrendsRating Trends
75%
Recommend to a Friend
79%
Approve of CEO
The Coca-Cola Company CEO James Quincey
James Quincey
16 Ratings
  1. Helpful (1)

    "Truly cares about their Employees"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Compensation and Benefits
    • Senior Management
    Former Employee - District Marketing Manager in Dallas, TX
    Recommends
    Positive Outlook
    Approves of CEO

    I worked at The Coca-Cola Company full-time for more than 5 years

    Pros

    Innovation, Challenging but Fun Projects. Very clear objectives and uniformity in direction for their brands.

    Cons

    Some antiquated processes. Beware of annual layoffs..

    Advice to Management

    Keep on caring for your Employees, it was always noticed.

    The Coca-Cola Company2019-05-31
  2. "Be prepared for preferential treatment and territory assignment"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Compensation and Benefits
    • Senior Management
    Former Employee - Market Development Manager in Montgomery, AL
    Recommends
    Positive Outlook
    Approves of CEO

    I worked at The Coca-Cola Company full-time for more than a year

    Pros

    The company and benefits offered as a whole are great. If you are looking for something different daily in terms of work and do not mind travelling then this is a great opportunity.

    Cons

    The territory and bonus compensation is not equal in terms of opportunity. The persons who hold the larger territories such as Auburn, Troy, and Fort Rucker out of Montgomery will get the most attention from the managers. Other less thriving areas such as West Alabama territory will not until people are complaining but are not consistently purchasing product. The training is not consistent either from employee to... employee or territory to territory but the goals are the same in terms of production. This is an EXTREMELY unrealistic expectation. The people in terms of who is working and how they run things can be the downfall. If there is an improvement plan placed on someone the plan is only unilateral. If the persons who implemented the plan "against you" have items to fulfill along with you, they are not required to hold up their end of the plan. Failure on their part will still cause termination on your part.

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    Advice to Management

    Figure out how to rectify and realign there territory disparities. Realize that the success of improvement plans require the upholding of your plan for the overall success of the company. Failure to uphold your end to the improvement plan of the employee directly hurts the company too. This costs the company more money in unemployment compensation, replacement search, rehire, benefits, and training the... replacement.

    Show More
    The Coca-Cola Company2019-09-05
  3. "Constant change"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Compensation and Benefits
    • Senior Management
    Former Employee - Market Development Manager in Chicago, IL
    Doesn't Recommend
    Positive Outlook
    Approves of CEO

    I worked at The Coca-Cola Company full-time for more than a year

    Pros

    Recognizable brand, auto reimbursement monthly

    Cons

    Selling what the company wants, not what the customers want

    The Coca-Cola Company2019-09-15
  4. "Not bad at all"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Compensation and Benefits
    • Senior Management
    Former Employee - Marketing Manager in Atlanta, GA
    Recommends
    Neutral Outlook
    Approves of CEO

    I worked at The Coca-Cola Company full-time for more than 3 years

    Pros

    Great pay, great environment, great career prospects.

    Cons

    A lot of stress and expectations from management.

    Advice to Management

    Be nicer.

    The Coca-Cola Company2019-07-11
  5. Helpful (2)

    "Sr. Marketing Manager"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Compensation and Benefits
    • Senior Management
    Current Employee - Senior Marketing Manager in New York, NY
    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO

    I have been working at The Coca-Cola Company full-time for more than 3 years

    Pros

    Competitive pay, flexibility on where you work (depending on your manager)

    Cons

    Recently underwent a massive reorg with ~600 people impacted. Teams reduced in size but work load not changing and growing. Unrealistic expectations and minimal work/life balance. Consistent leadership Restructures causing employees to acquire multiple bosses within months. Lots of talk to change culture but little to no action. Politics are everything and talent is rarely acknowledged. Morale is extremely low.

    Advice to Management

    Change is important and necessary, however real change only comes from the top down and accountability is everything. Don’t just walk the walk.

    The Coca-Cola Company2018-07-24
  6. "Good company to work with"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Compensation and Benefits
    • Senior Management
    Current Employee - Market Development Manager in Lenexa, KS
    Recommends
    Positive Outlook
    Approves of CEO

    I have been working at The Coca-Cola Company full-time for more than 3 years

    Pros

    Good company, good benefits , good vacations start at 3 weeks per year + personal + sick + Hollidays and health insurance, easy to sell, flexible schedule.

    Cons

    Hard to grown up on the company if you are not in corporate, some managers need training to improve skills.

    Advice to Management

    Some managers didn’t have skills to be a manager

    The Coca-Cola Company2018-02-28
  7. Helpful (4)

    "White washed"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Compensation and Benefits
    • Senior Management
    Former Employee - Marketing Manager in Atlanta, GA
    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO

    I worked at The Coca-Cola Company full-time for more than 3 years

    Pros

    Centrally located in downtown Atlanta; Free Coke product

    Cons

    Lack of diversity. Focused on white millennials, very few African Americans. Needs a better D&I strategy. No blacks in senior positions! The few in management have no decision making power!

    Advice to Management

    Do better! The leadership is bringing the company down. Going backwards and not being progressive. Allowing all the knowledgeable and loyal workers to walk out the door. Not smart!

    The Coca-Cola Company2018-03-25
  8. "Marketing Manager"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Compensation and Benefits
    • Senior Management
    Current Employee - Marketing Manager in Atlanta, GA
    Recommends
    Positive Outlook
    Approves of CEO

    I have been working at The Coca-Cola Company full-time for more than 5 years

    Pros

    Culture, Good Benefit, Good People

    Cons

    Layoffs every 2 years or so.

    The Coca-Cola Company2018-01-30
  9. Helpful (1)

    "Ever changing, fast pace place to work."

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Compensation and Benefits
    • Senior Management
    Former Employee - Market Development Manager in Flint, MI
    Recommends
    Positive Outlook
    Approves of CEO

    I worked at The Coca-Cola Company full-time for more than 10 years

    Pros

    Never boring, on going training, and supportive management.

    Cons

    If you do not like change this might not be the place for you.

    Advice to Management

    Continue to cultivate your team and hold them accountable.

    The Coca-Cola Company2017-10-23
  10. "Market Development Manager"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Compensation and Benefits
    • Senior Management
    Former Employee - Market Development Manager in Richmond, VA
    Recommends
    Positive Outlook
    Approves of CEO

    I worked at The Coca-Cola Company full-time for more than a year

    Pros

    Great environment, benefits, and support from management

    Cons

    Training was spotty and difficult to apply in the field

    Advice to Management

    Follow up with more time spent with new employees

    The Coca-Cola Company2017-09-13
Found 159 reviews