WB&A Market Research Reviews | Glassdoor

WB&A Market Research Reviews

Updated December 15, 2016
11 reviews

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Steve Markenson
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Employee Reviews

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  1. "A call center that is NOT in India"

    Star Star Star Star Star
    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee

    Pros

    Nearly anyone gets hired. I'm immediately earned $10/hr working 4 to 6 hours in the evening, calling people from provided lists to conduct surveys about healthcare, transportation, college interest, or whatever market research topics we got contracted to do. The company provides incentives and organizes social events. It's a good way to make money part-time, with the potential for full time positions. I expected people to be rude or angry when I called them during dinner or football, but meanness was rare. Most just hang up or don't answer.

    Cons

    There is about a 3-5% rate of survey completion. There are strict rules about sticking to the script--no improvisation, conversation or personal discussion. You have to keep dialing. Supervisors often listen to your calls and call you in for "reviews" (often subjective criticism). The low completion rate took is discouraging, and surveys were often MUCH longer than what most people thought was reasonable. Maybe that has changed. I't been three years, but since working there I have been asked to take surveys that go on and on and on.

    Advice to Management

    Cut down the length of the surveys


  2. Helpful (2)

    "Small, backwards company"

    Star Star Star Star Star
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee
    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO

    Pros

    They'll hire you with no experience, no dress code, pretty stress-free, room for upward mobility if you want to stay within the company (not move to other firms), full-time research staff gets their own office

    Cons

    Days are EXTREMELY redundant, company does not bring in much new or exciting business, not innovative at all, relies on a handful of "large projects" that are ongoing and requires very little creativity, long hours for no reason (shamed for leaving early even if you literally have no work to do), work is not challenging, research staff has to do things that field staff should do (conduct intercept interviews, tape boxes to rails in metro stations, hand out surveys to airport passengers), all reporting is basically a "data dump" with little to no room for creativity, consulting, or recommendations

    Advice to Management

    Stop being stuck in your old ways -- there are plenty of new and exciting clients looking for research but somehow you're stuck with the same clients over and over. Things are moving at a much faster pace than you can offer, so you should consider outsourcing sections of your business (namely, programming and processing). Really small in comparison, but reports are dated and very unappealing -- well below the industry standard. Stop making your full-time staff do field work, that's not in the job description, it doesn't teach a "valuable lesson," and it makes everyone dread going to work.


  3. "phone interviewer"

    Star Star Star Star Star
    Current Employee - Anonymous Employee
    Current Employee - Anonymous Employee
    Recommends

    Pros

    professional work environment. Management team is fair and clear. A great part-time job for those looking to earn extra money.

    Cons

    Many rules which can seem a bit patronizing. I do understand why they have the rules, they keep the place running very smoothly.


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  5. "Field Interviewers have alot of freedom"

    Star Star Star Star Star
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Contractor - Field Interviewer in Crofton, MD
    Current Contractor - Field Interviewer in Crofton, MD
    Recommends
    Neutral Outlook
    Approves of CEO

    I have been working at WB&A Market Research as a contractor (More than a year)

    Pros

    They pay on time. The contracts pay very well. Supervisors are friendly and easy to get along with. Contracts are pretty fun, not stressful at all. No selling is needed. They have bonuses during certain times. You get a lot of freedom working out in the field

    Cons

    Work is not steady and inconsistant. During down times you'll have to find another job or work part-time.

    Advice to Management

    Secure more long term contracts so that employees aren't faced with the downtime and have to decide to stay or leave during this period.


  6. "Phone Interviewer"

    Star Star Star Star Star
    Current Employee - Anonymous Employee
    Current Employee - Anonymous Employee
    Doesn't Recommend
    Disapproves of CEO

    I have been working at WB&A Market Research part-time

    Pros

    Set your own hours, some of the co-workers are really nice and helpful people.

    Cons

    Strict and unfairly so, to the extent supervisors make their own rules from themselves. Lots of socializing amongst them (and they've been told about it before). Playing solitaire on the internet while monitoring people (and making MISTAKES). This is serious because monitors affect job and bonus potential.

    Advice to Management

    engage stop some of the crazy stuff going on in the call center with long time supervisors who get away with things unchecked.


  7. "Market Researcher"

    Star Star Star Star Star
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Market Researcher and Consultant in Ithaca, NY
    Current Employee - Market Researcher and Consultant in Ithaca, NY
    Recommends
    Neutral Outlook
    No opinion of CEO

    I have been working at WB&A Market Research part-time (More than a year)

    Pros

    Design your own weekly schedule, only a twelve hour minimum, can load on hours during busy projects, friendly staff. There is a diversity of co-workers there: people ranging in age from their teens to retirement; people come from many different backgrounds of life. Located in the heart of the commons, in the Center of Ithaca building. Flexible hours allow for other employment throughout the week.

    Cons

    Strict time schedules, for example you must be punched in to the time clock exactly or before your shift begins, otherwise you lose your breaks. Also, calling out counts against you for bonus purposes. You can't talk to the people you are working next to while you are working, because it is a call center and everyone is talking on the phone. The feeling of isolation and omg-holy-capitalism-batman might creep up on you. The cubicles add to the sense of isolation. Dialing numbers gets repetitive and getting angry respondents on the phone is never fun.

    Advice to Management

    Continue to keep your head up and have a sense of humor. If you can joke around with your coworkers and take the job with a light heart, you'll be fine. Crack jokes with your coworkers when you aren't on the phones. These precious moments of bonding will make the job worthwhile.


  8. Helpful (1)

    "Horrible Experience"

    Star Star Star Star Star
    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee

    Pros

    The money was decent for the type of work and you can make your own schedule. The location was close to home at the time.

    Cons

    Verbal abuse from management and those being surveyed, humiliation tactics, quotas over quality, horrible call center management, outdated equipment, no room for growth, family life and health are of little importance. Company will dump you without good reason.

    Advice to Management

    Don't treat your interviewers like garbage. They're on the front line.


  9. Helpful (1)

    "Low pay"

    Star Star Star Star Star
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Telephone Interviewer in Crofton, MD
    Current Employee - Telephone Interviewer in Crofton, MD
    Doesn't Recommend
    Neutral Outlook
    No opinion of CEO

    I have been working at WB&A Market Research part-time (More than a year)

    Pros

    Flexible scheduling, good location, easy to get hired, easy job

    Cons

    Low pay, lack of work certain months.

    Advice to Management

    Less micro managing


  10. "Telephone Interviewer"

    Star Star Star Star Star
    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee

    Pros

    Choose your own hours, desk job, vastly improve cold calling skills

    Cons

    Very strict about lateness and socializing


  11. Helpful (1)

    "As a project manager, great for getting immersed into different parts of market research, but put in time and hard work"

    Star Star Star Star Star
    • Work/Life Balance
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Anonymous Employee in Crofton, MD
    Former Employee - Anonymous Employee in Crofton, MD
    Recommends

    Pros

    From top management to associates, it has a great office environment and friendly, caring employees. Small company also gives a great connection to all employees in the company, and makes it feel like more of a family and you always know where to go for things. If you are in project management, you get to work in a great variety of market research methodologies and all components of the market research process (questionnaire development all the way to report analsysis). The promote from within, and make sure you get good exposure and experience before promoting you to the next level. At the same time, they want you to get as experienced as fast as you can, which leads to quick promotions. Other great things: healthcare coverage is good, free bagels on Wednesdays, food is purchased regularly (monthly?) for the office, you get your own office, and dress is casual.

    Cons

    You have to put in a good amount of time on some days. While the work comes in waves, there will be times where you will need to stay late for consecutive days to catch up -- but it's just the nature of the client business and holding yourselves to clients' deadlines. Some of the clients that you'll work work are demanding (but some are good!). Salary seems to be lower than industry average too --especially when not on the client side (i.e., if you work for a research department within a larger corporation), which seems to have caused project managers to look elsewhere after 4 or 5 years.