Yes Lifecycle Marketing Reviews | Glassdoor

Yes Lifecycle Marketing Reviews

Updated August 8, 2017
21 reviews

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Michael Iaccarino
1 Rating

21 Employee Reviews

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Pros
  • Good Work at home policy - You can work from home 100% if you are not close to any satellite offices (in 12 reviews)

  • Overall great company to work for in regards to work/life balance and processes put in place (in 7 reviews)

Cons
  • Upper management does not care about staff (in 7 reviews)

  • Sometimes the work life balance can be out of whack, but that's the industry (in 4 reviews)

More Pros and Cons

  1. "Overall bad working experience"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Graphic Designer
    Former Employee - Graphic Designer
    Doesn't Recommend

    I worked at Yes Lifecycle Marketing full-time (Less than a year)

    Pros

    Nice office
    Free breakfast one day per week

    Cons

    Had a bad working experience under poor management.


  2. Helpful (2)

    "Good Stepping Stone"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Account Manager in Los Angeles, CA
    Former Employee - Account Manager in Los Angeles, CA
    Doesn't Recommend
    Positive Outlook
    Approves of CEO

    I worked at Yes Lifecycle Marketing full-time (More than 5 years)

    Pros

    - There are a lot of good people working here. I was actually surprised with the tenure some people have here.
    - Good Experience - Overall there is a good enough customer base to get different types of experience such as retail, banking, insurance etc.
    - Good Work at home policy - You can work from home 100% if you are not close to any satellite offices
    - Good tech support team - you likely won't get customer calls for support issues after business hours.

    Cons

    - No commissions - there is no commission structure and no bonuses - I actually once sold over $14K worth of services and didn’t see a dime. No one person can tell you all of the products and services sold within the company.
    - Poor Platform - The new Yesmail 360 has a nice graphical front end sitting on top of an old antiquated platform that hasn’t seen any core updates in well over a decade. Your days will be spent putting out fires and making ends meet for the product's inadequacies. The only things the platform has going for it is it hasn’t been hacked (yet) and it can handle fairly heavy email volumes during the busy black Friday season. Outside of that it’s a fragile system held together by tooth picks, bubble gum and duct tape.
    - Everything is a project! Something as simple as an unsubscribe page requires a scoped project. It's embarrassing explaining to a customer that a basic email subscribe form requires a project.
    - No job security - I’ve seen good people let go at the drop of a hat for almost no good reason. One of the most popular tickets in the company’s ticketing system is an employee termination request. The company has been purchased by one investment company after the next each with fresh rounds of layoffs each time.
    - Lacking job path - As an account manager the only path up is a busier job as a senior account manager or account director which means more travel and more customer dog and pony shows.
    - Manual processes - Almost everything you do will require a ticket of some sort and a person behind the scenes handling it. Massive amounts of man hours are spent on manual database pruning and fixing issues caused by other issues. It’s alarming how the company is literally bleeding man hours by handling tasks that could have been automated or managed through simple tools.

    Advice to Management

    - Find a way to automate all of the medial tasks so that AM's can focus on important things like helping customers and working to grow their accounts.
    - Implement a bonus/commission structure so that motivated employees can make more $$$ if they wish to.
    - Implement more tools for customers so they can handle simple tasks and not bother AM's for basic things like pulling access logs, updating page text, pre-flight QA tools, etc.
    - Fix core issues in the platform. There is no excuse to leave things broken for years...this is why so many customers end up leaving.

  3. Helpful (5)

    "Lost the plot"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Account Director in Portland, OR
    Current Employee - Account Director in Portland, OR
    Doesn't Recommend
    Neutral Outlook
    No opinion of CEO

    I have been working at Yes Lifecycle Marketing (More than a year)

    Pros

    The local team are a hard working and dedicated bunch of people who really work hard. Good work from home policy. Independence from head office and from anyone else for that matter

    Cons

    Management is in a world of their own with very little leadership and no guidance except when something goes wrong and they are looking for someone to blame. Terrible benefits and low morale. If you want to stagnate this is a great place if you keep your head down.

    Advice to Management

    You have some great employees but don't support them and nobody has any direction.


  4. Helpful (5)

    "It pays the bills"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Anonymous Employee in Chicago, IL
    Current Employee - Anonymous Employee in Chicago, IL
    Doesn't Recommend
    Negative Outlook
    No opinion of CEO

    I have been working at Yes Lifecycle Marketing full-time (More than a year)

    Pros

    I do work with a few great people.

    Cons

    - below average benefits
    - no reviews
    - no career development
    - no raises unless you beg
    - being part of Infogroup and having their CEO set the tone for the horrible culture here
    - employee turnover
    - lack of communication and direction
    - lack or recognition of any kind for hard work
    - the HR department has turned overs so many times since I have been here and I am not even sure we have an HR department anymore
    - constant change on basic things like our name - we can't even get that straight - Yesmail Interactive? Yesmail? Yes Lifecycle Marketing? Who are we?

    Advice to Management

    Reward your people for their hard work so the good ones stop leaving! Get us out from under Infogroup.


  5. Helpful (3)

    "Move on to move up"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Senior Account Manager in Portland, OR
    Former Employee - Senior Account Manager in Portland, OR
    Doesn't Recommend
    Neutral Outlook
    No opinion of CEO

    I worked at Yes Lifecycle Marketing full-time (More than 10 years)

    Pros

    There are some great people who work for Yesmail and they have a broad range of clients. Offices around the country.

    Cons

    Confusing chain of command and resource allocation. Often times it seems as though promotions are based on "right place, right time" as much as merit.

    Advice to Management

    Put more resources into employee development and less into employee tracking.


  6. Helpful (2)

    "Account Executive"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Account Executive in Chicago, IL
    Former Employee - Account Executive in Chicago, IL
    Doesn't Recommend
    Negative Outlook
    Approves of CEO

    I worked at Yes Lifecycle Marketing full-time (More than a year)

    Pros

    Good introduction to the ESP and digital marketing space. President of the company has a great vision, and cares about employees.

    Cons

    Unfortunately that vision and the fact that he cares, does not always reflect on how other management feels. There are often different messages coming from different people to make the role very confusing. With no clear structure at all, it becomes very difficult to accomplish very simple tasks.

    Advice to Management

    Improved emphasis on training and development. More focus around company culture. Clear vision that all management can speak to and lead.


  7. Helpful (3)

    "Stay Away"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee
    Doesn't Recommend
    Neutral Outlook
    No opinion of CEO

    I worked at Yes Lifecycle Marketing full-time (More than a year)

    Pros

    Good people trying to do the best they can with what they are given.

    Cons

    Upper management more concerned about acquisition than employee work/life balance and morale. A true revolving door environment that functions only due to its size.

    Advice to Management

    Try caring about your employees for once and focus on retaining them before they get fed up and leave.

  8. Helpful (13)

    "Absolutely depressing"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee
    Doesn't Recommend
    Negative Outlook

    I worked at Yes Lifecycle Marketing full-time

    Pros

    The only positive aspect of working here was forming relationships with great people...who eventually leave the company.

    Cons

    If you love paying premium rates for less than average healthcare, thrive off of a nonexistent culture and mediocrity, and are excited at the opportunity to stunt your career, by all means accept a position at Yesmail/Yes Agency/Yes Lifecycle Marketing/whatever they are calling it these days.

    Upper management repeatedly takes on initiatives without direction. Employee training and basic documentation is nonexistent, which leads to extremely inefficient processes and loss of knowledge (especially given the high turnover). As many have already stated, there is no process in place for formal reviews and requests for standard workplace things, like cost of living salary increases, are immediately met with defense.

    I wouldn't tell my worst enemy to work here. Well maybe for a little while, then tell them to leave soon after.

    Advice to Management

    You're losing and not attracting talented people with the direction you've taken. Take care of your employees (or at least pretend to)...they're your best asset.


  9. Helpful (6)

    "Email Manager"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Email Marketing Manager in Louisville, CO
    Current Employee - Email Marketing Manager in Louisville, CO
    Doesn't Recommend
    Negative Outlook

    I have been working at Yes Lifecycle Marketing full-time (More than a year)

    Pros

    Great people and able to work remotely

    Cons

    They don't spread the peanut butter, according to the CEO Michael L. Iaccarino

    Advice to Management

    Take care of your current people


  10. Helpful (8)

    "Good marketing experience, but no long term prospects"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Senior Account Manager in Portland, OR
    Former Employee - Senior Account Manager in Portland, OR
    Doesn't Recommend
    Neutral Outlook
    No opinion of CEO

    I worked at Yes Lifecycle Marketing full-time (More than 3 years)

    Pros

    - Flexible schedules and nearly unlimited work from home privileges.
    - Casual office and dress code.
    - Some great opportunities and good client contacts if you get on the right team.
    - Downtown Portland office location is great if you live in the city.
    - Some of your coworkers will be incredibly talented.

    Cons

    - Near 50% turnover for the last 2-3 years.
    - Hardly any training is provided. If you are not a self-starter you will not make it here.
    - There is no culture in the Portland office. Most people are burned out and the bulk of the cubes are empty.
    - No bonus or incentive plans. In lieu they offer "the Yessies", a monthly cash prize popularity contest.
    - Below market pay and outrageously priced health benefits.
    - The parent company, Infogroup is a slow monster. The only motive is profit. Every decision and expense is scrutinized all the way to the top.
    - Middle management has no ability to effect change and upper management is mostly overpaid and unfocused.
    - The main product is aging and broken. Client integrations that are simple on other platforms take forever at Yesmail.
    - Raises and promotions will usually feel like a pat on the head. Very little room for advancement. Zero career development opportunities.

    Advice to Management

    - FIX THE PLATFORM. It's the number one reason your client services teams have miserable jobs. We are constantly apologizing to the clients for it. If you don't act soon, all it will take is a company like MailChimp coming out with an enterprise level product to make your clients leave in droves. And stop using crappy offshore dev resources, it's showing in the tool.
    - Take care of your earners in client services. if you can't pay market wages, at least offer a measurable incentive program for those constantly upselling the clients. You have to stop the turn over. This would be a start.
    - Rebuild client services in Portland. It is demoralizing to sit in an empty row of cubes everyday.
    - Pick a strategy for the company and stick with it for at least a year.


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