Good product lines that are still in a growth cycle in the food industry. Staff that remains from the pre-McCormick buyout. Free buffet style lunch for administrative and office staff. Time off for local holidays (Mardi Gras). Lots of choices with good quality of life in the area whether this is the better parts of New Orleans, the inner suburbs or the North Shore suburbs.
Transitioning to become fully absorbed by McCormick and Co. Company is starting to lose what makes it unique in the industry because of this. Only 20% of production conducted at the Grena location. 65% of rice mixes are now being produced in Maryland and frozen production continues to be co-packed in the upper Mid-West. Although the division is well under way to be fully absorbed, the benefits package does not match the ones given to McCormick & Co. So, there is a 401K but no McCormick pension plan benefits.
Advice to Management
Zatarain's is a New Orleans company. While production efficiencies are gained by producing products in Maryland, the authenticity of the brand is in a significant downward spiral. While the Zatarain's division is treated separately as a profit center, it is not able to leverage its own cash flow toward projects that improve the brand and must compete with the entire McCormick and Co. for budgeting.
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