Success is difficult to achieve: There is no true vision, no defined goals and objectives, strategy changes every 2 seconds with the CEO's mood. The CEO isn't as horrible as some of these reviews make him out to be, but business-wise, there is absolutely no way this company will have a bright future so long as he continues to not take the advice of the professionals he hires. Whether an external consulting firm, in-house sales or marketing personnel, what's best for the company is not taken into consideration - only what the CEO sees as "important" at the time. It was jaw-dropping that, for instance, a project would be executed and completed, only for him to object and bring progress to a screeching halt and ask questions that should have been answered in the planning stages.
With fundamental strategy and vision changes literally every other day, it makes it practically impossible for anything to be completed and seen through. It is impossible to achieve anything or realize any success with the way the company is operated.
Internal communication is a mess, and seemingly nothing is done about it, even when people volunteer to assist. This is detrimental, as employees even go as far to say things like, "we're not a real company" (as in they feel like they are just a bunch of people with laptops playing pretend, and that eWayDirect is not a true, stable, or profitable organization).
Revenue has dropped over 50% in the past few years. They've had to do a round of lay offs recently, and I don't see a light at the end of the tunnel, since the company is ran on the CEO's whim. A very dangerous way to run a company, as nothing is based off of metrics or statistics, and decisions are not made based on what is best for the company, but rather what the CEO feels at that moment is acceptable.