How much does a Marketing Coordinator make in Grand Rapids, MI?

The average salary for a Marketing Coordinator is $49,696 per year in Grand Rapids, MI. Salaries estimates are based on 26781 salaries submitted anonymously to Glassdoor by a Marketing Coordinator employees in Grand Rapids, MI.

The highest salary for a Marketing Coordinator in Grand Rapids, MI is $64,188 per year.

The lowest salary for a Marketing Coordinator in Grand Rapids, MI is $38,475 per year.

If you are thinking of becoming a Marketing Coordinator or planning the next step in your career, find details about the role, the career path and salary trajectory of a Marketing Coordinator.

Most marketing coordinators work full time and receive salaries into the six-figure range. This high pay reflects the extensive work experience and background knowledge expected of candidates. Most applicants will have worked in advertising, promoting, marketing or sales before moving into a marketing coordinator role. While a bachelor's degree is required, marketing coordinators who hold a Master of Business Administration (MBA) degree may receive higher pay. Additionally, marketing coordinators with a record of leading successful marketing campaigns will often receive higher pay reflecting demand for their expertise.

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Successful marketing coordinators have a bachelor's degree or higher, years of relevant experience, and professional certification. These factors all contribute to salary satisfaction, which marketing coordinators have rated on Glassdoor. About 71% of marketing coordinators consider their salaries satisfactory.

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If you follow the [typical path in the marketing coordinator career](https://www.glassdoor.com/Career/how-to-become-marketing-coordinator_KO14,35.htm), your salary can be impacted by experience level, education, and in-demand marketing skills. Overall, however, professionals earn a salary ranging between $40,402.27 and $70,267.90, with $49,695.87 as the average salary for everyone in the role. A higher marketing coordinator salary is possible in senior-level positions.

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Seeking a competitive edge in your work as a marketing coordinator? Complete your master's degree in marketing or business administration. This makes you a valuable asset to employers and results in a higher marketing coordinator salary during any stage of your career. You'll also open the door to higher-paying opportunities through certification, so consider becoming a Professional Certified Marketer through the American Marketing Association. You could also pursue Google Analytics certification or become an Online Marketing Certified Professional (OCMP). Many additional certifications are tailored for diverse industries and skill sets. Further your career by gaining on-the-job experience, and your marketing coordinator salary will improve as you progress.

The road to a higher salary as a marketing coordinator starts with a strong foundation. Do your research, exploring salaries in your area plus the salaries of those with similar levels of education and experience in marketing coordinator roles. Next, learn what the salary range and responsibilities are. After a job offer and during annual renegotiating, you can work toward higher pay by making solid suggestions on paper. If your employer won't budge, for instance, show your value by suggesting additional responsibilities, such as handling an additional marketing campaign or training new employees. Always include benefits too, such as stock options, vacation time, flexible work arrangements, or a better office.