How much does a Social Media Manager make in London, United Kingdom?

The average salary for a Social Media Manager is £39,569 per year in London, United Kingdom. Salaries estimates are based on 984 salaries submitted anonymously to Glassdoor by a Social Media Manager employees in London, United Kingdom.

The highest salary for a Social Media Manager in London, United Kingdom is £49,443 per year.

The lowest salary for a Social Media Manager in London, United Kingdom is £32,050 per year.

If you are thinking of becoming a Social Media Manager or planning the next step in your career, find details about the role, the career path and salary trajectory of a Social Media Manager.

Pay for social media managers is comparable to the pay of other public relations specialists. The job can be demanding, as social media managers must remain connected at all times and be able to quickly craft messages in response to global and company-specific emergencies or other important events. Social media manager candidates with experience working for well-recognised brands or the government can typically expect more opportunities and higher pay. Successful social media managers can progress into other roles such as head social media manager or similar senior roles.

Are you ready to boost your earning potential? Many social media managers have bachelor's degrees in subjects such as marketing, advertising, business, or communications. While you likely won't need further qualifications after your bachelor's, continue boosting your skill set by taking courses or self-studying in areas such as analytics, copywriting, and content management. Social media managers often wear many hats, so having a wide range of expertise will likely increase your value to employers.

As with most career paths, there's also a benefit to building your years of experience — the more time you've spent working in social media, the more you're likely to earn.

It's important to advocate for yourself in your social media manager position to earn a salary that aligns with the work you do. Keep these tips in mind when discussing salary.

- Create a strong portfolio that demonstrates your skills at developing social media campaigns. Be prepared to talk through specific examples.

- Gather data to prove your success, such as follower counts, like counts, total impressions, and other important key performance indicators.

- Research what other social media managers are earning near you, so you have a general idea of what would be reasonable to ask for, whether you're looking for a new social media manager job, or asking for a pay rise in your current role.