How much does a Marketing Manager make?

Updated Sep 10, 2023

Experience

Industry

$84,001 / yrTotal Pay
$76,995 / yrBase Pay
$7,006 / yrAdditional Pay

$84,001

 / yr
$52K$137K
Most Likely Range
Possible Range

The estimated total pay for a Marketing Manager is $84,001 per year in the United States area, with an average salary of $76,995 per year. These numbers represent the median, which is the midpoint of the ranges from our proprietary Total Pay Estimate model and based on salaries collected from our users. The estimated additional pay is $7,006 per year. Additional pay could include cash bonus, commission, tips, and profit sharing. The "Most Likely Range" represents values that exist within the 25th and 75th percentile of all pay data available for this role.

How accurate does $84,001 look to you?

Your input helps Glassdoor refine our pay estimates over time.

Total Pay Trajectory

For Marketing Manager

$84,001 /yr
Marketing Manager
$131,558 /yr
Senior Marketing Manager
$116,066 /yr
Marketing Manager IV
See Full Career Path

Download as data table

What is the total pay trajectory for Marketing Manager?

Job TitleSalary
Marketing Manager$84,001 /yr
Senior Marketing Manager$131,558 /yr
Marketing Manager IV$116,066 /yr

Top Paying Companies

For a Marketing Manager in United States

Below is the total pay for the top 10 highest paying companies for a Marketing Manager in United States. Employers include Stripe, Meta and Google.

1
Stripe
Stripe
$242,815/yr
2
Meta
$234,651/yr
2K open jobs
3
Google
$233,774/yr
4
NVIDIA
$221,301/yr
5
VMware
$214,462/yr
6
Twitter
$212,852/yr
7
Wish
$212,414/yr
9
Xilinx
$206,764/yr
10
Dropbox
$202,273/yr
See pay for all companies for a Marketing Manager in United StatesView data as table

Top Paying Companies

For Marketing Manager in United States

1Stripe$242,815
2Meta$234,651
3Google$233,774
4NVIDIA$221,301
5VMware$214,462
6Twitter$212,852
7Wish$212,414
8Snowflake$210,160
9Xilinx$206,764
10Dropbox$202,273
Total Pay Trajectory

For Marketing Manager

$84,001 /yr
Marketing Manager
$131,558 /yr
Senior Marketing Manager
$116,066 /yr
Marketing Manager IV
See Full Career Path

Download as data table

What is the total pay trajectory for Marketing Manager?

Job TitleSalary
Marketing Manager$84,001 /yr
Senior Marketing Manager$131,558 /yr
Marketing Manager IV$116,066 /yr

What are total pay estimates for a Marketing Manager at different companies?

or
Sort:
Company
Jobs
Total Pay Range
Amazon
3.7
Marketing ManagerSee 345 salaries from all locations

$143,672

 / yr
Apple
4.2
Marketing ManagerSee 294 salaries from all locations

$198,288

 / yr
Google
4.4
Marketing ManagerSee 209 salaries from all locations

$233,774

 / yr
Microsoft
4.3
Marketing ManagerSee 197 salaries from all locations

$176,729

 / yr
Verizon
3.8
Marketing ManagerSee 174 salaries from all locations

$149,628

 / yr
Cisco Systems
4.4
Marketing ManagerSee 163 salaries from all locations

$196,686

 / yr
American Express
4.2
Marketing ManagerSee 162 salaries from all locations

$130,922

 / yr

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IBM
3.9
Marketing ManagerSee 155 salaries from all locations

$124,223

 / yr
L'Oréal
4
Marketing ManagerSee 137 salaries from all locations

$109,857

 / yr
Meta
3.9
Marketing ManagerSee 134 salaries from all locations

$234,651

 / yr
SelfEmployed.com
4.4
Marketing ManagerSee 133 salaries from all locations

$87,136

 / yr
Intuit
4.5
Marketing ManagerSee 132 salaries from all locations

$161,726

 / yr
PepsiCo
4
Marketing ManagerSee 111 salaries from all locations

$118,782

 / yr
Expedia Group
4.1
Market ManagerSee 96 salaries from all locations

$122,533

 / yr
Intel Corporation
4.1
Marketing ManagerSee 95 salaries from all locations

$174,693

 / yr
Uber
3.9
Marketing ManagerSee 95 salaries from all locations

$135,783

 / yr
Walmart
3.4
Marketing ManagerSee 93 salaries from all locations

$90,223

 / yr
NBCUniversal
4.1
Marketing ManagerSee 88 salaries from all locations

$109,086

 / yr
Amway
3.8
Marketing ManagerSee 83 salaries from all locations

$128,902

 / yr
McDonald's
3.5
Marketing ManagerSee 82 salaries from all locations

$82,536

 / yr
Download as data table

Marketing Manager Salaries

Job TitleSalary
Amazon Marketing Manager salaries - 345 salaries reported$143,672/yr
Apple Marketing Manager salaries - 294 salaries reported$198,288/yr
Google Marketing Manager salaries - 209 salaries reported$233,774/yr
Microsoft Marketing Manager salaries - 197 salaries reported$176,729/yr
Verizon Marketing Manager salaries - 174 salaries reported$149,628/yr
Cisco Systems Marketing Manager salaries - 163 salaries reported$196,686/yr
American Express Marketing Manager salaries - 162 salaries reported$130,922/yr
IBM Marketing Manager salaries - 155 salaries reported$124,223/yr
L'Oréal Marketing Manager salaries - 137 salaries reported$109,857/yr
Meta Marketing Manager salaries - 134 salaries reported$234,651/yr
SelfEmployed.com Marketing Manager salaries - 133 salaries reported$87,136/yr
Intuit Marketing Manager salaries - 132 salaries reported$161,726/yr
PepsiCo Marketing Manager salaries - 111 salaries reported$118,782/yr
Expedia Group Market Manager salaries - 96 salaries reported$122,533/yr
Intel Corporation Marketing Manager salaries - 95 salaries reported$174,693/yr
Uber Marketing Manager salaries - 95 salaries reported$135,783/yr
Walmart Marketing Manager salaries - 93 salaries reported$90,223/yr
NBCUniversal Marketing Manager salaries - 88 salaries reported$109,086/yr
Amway Marketing Manager salaries - 83 salaries reported$128,902/yr
McDonald's Marketing Manager salaries - 82 salaries reported$82,536/yr
Viewing 1 - 20 of 10,000

Top Paying Industries

For a Marketing Manager in United States

The top 5 paying industries for a Marketing Manager in United States are Pharmaceutical & Biotechnology with a median total pay of $149,767, Energy, Mining & Utilities with a median total pay of $136,230, Aerospace & Defense with a median total pay of $130,533, Information Technology with a median total pay of $126,122, and Telecommunications with a median total pay of $123,266.

IndustryTotal PayTotal Pay Insight
  • Pharmaceutical & BiotechnologyPharmaceutical & Biotechnology$149,767

    31% Higher than other industries

  • Energy, Mining & UtilitiesEnergy, Mining & Utilities$136,230

    24% Higher than other industries

  • Aerospace & DefenseAerospace & Defense$130,533

    21% Higher than other industries

  • Information TechnologyInformation Technology$126,122

    18% Higher than other industries

  • TelecommunicationsTelecommunications$123,266

    16% Higher than other industries

Pharmaceutical & Biotechnology

Top paying companies in Pharmaceutical & Biotechnology for Marketing Manager are Genentech, Invitae, and Amgen.

GenentechGenentech$197,210/yr
InvitaeInvitae$180,864/yr
AmgenAmgen$180,193/yr

Recent Salaries Shared

For marketing manager

Salary Share
Anonymously share your pay to help the community

Job Title

Location

Total Pay

Base Pay | Additional Pay

Total Years of Experience

Years at Recent Employer

Submitted

Date or Time

Marketing Manager

United States of America

 | 7-9 years

$65,000

/yr

Submitted Yesterday

7-9 years
Yesterday
Marketing Manager

United States of America

 | 10-14 years

$105,000

/yr

$93K | $13K

Submitted Yesterday

10-14 years
Yesterday
Marketing Manager

United States of America

 | 4-6 years

$89,000

/yr

$80K | $9K

Submitted Yesterday

4-6 years
Yesterday
Marketing Manager

United States of America

 | 7-9 years

$144,000

/yr

Submitted Yesterday

7-9 years
Yesterday
Marketing Manager

United States of America

 | 7-9 years

$75,000

/yr

Submitted Yesterday

7-9 years
Yesterday
Email Marketing Manager

United States of America

 | 1-3 years

$70,000

/yr

Submitted Yesterday

1-3 years
Yesterday
Commercial Marketing Manager

United States of America

 | 10-14 years

$165,000

/yr

Submitted Yesterday

10-14 years
Yesterday
Marketing Manager

United States of America

 | 4-6 years

$115,000

/yr

Submitted Yesterday

4-6 years
Yesterday
Digital Marketing Communications Manager

United States of America

 | 1-3 years

$106,000

/yr

Submitted Yesterday

1-3 years
Yesterday

Marketing Manager pay FAQ

The average salary for a Marketing Manager is $84,001 per year in United States. Salaries estimates are based on 54201 salaries submitted anonymously to Glassdoor by a Marketing Manager employees in United States.

The highest salary for a Marketing Manager in United States is $108,873 per year.

The lowest salary for a Marketing Manager in United States is $65,097 per year.

If you are thinking of becoming a Marketing Manager or planning the next step in your career, find details about the role, the career path and salary trajectory of a Marketing Manager.

Most marketing managers work full time and receive salaries into the six-figure range. This high pay reflects the extensive work experience and background knowledge expected of candidates. Most applicants will have worked in advertising, promoting, marketing or sales before moving into a marketing manager role. While a bachelor's degree is required, marketing managers who hold a Master of Business Administration (MBA) degree may receive higher pay. Additionally, marketing managers with a record of leading successful marketing campaigns will often receive higher pay reflecting demand for their expertise.

Powered by Glassdoor Economic Research

Anonymous ratings on Glassdoor reveal that about 76% of respondents feel satisfied with their salary as a marketing manager. Building up several years of experience in the field tends to be one of the most important factors.

Total pay for marketing managers, which can include benefits in addition to salary, ranges from $51,771.12 to $137,090.52. If you follow the typical career path of a marketing manager and accumulate several years of experience, you can expect an average total pay of about $84,003.46. Then, you can try moving along to more senior roles, such as marketing director.

Ready to boost your earnings potential during your marketing manager career? Education is always helpful. Many marketing managers have bachelor's degrees in fields such as marketing or business -- but there's always more to learn. Make sure you're fluent in relevant software and online tools, such as Salesforce, Hubspot, and Marketo.

If you're interested in taking your education even further, you might pursue a master's degree in business administration to stand out amongst other marketing managers and increase your chances of moving up to more senior, higher-paying roles.

Of course, accumulating years of experience can also lead to increased pay — building up an impressive resume will only help your cause.

Whether you're hoping to get a raise in your current marketing manager salary or starting a new marketing manager job, it's helpful to take stock of your skills and experience before going into any salary negotiations. Brainstorm examples of how you've used important skills like reporting and data analysis, market research, problem solving, and collaborating with other teams to bring important marketing concepts to life. Be as concrete as possible to clearly illustrate your value.

It's also useful to research what other marketing managers are earning in your area, so that you have a baseline to reference when deciding on a salary that feels fair to you.

About 76.34% of Marketing Manager professionals feel satisfied with their salary, according to anonymous Glassdoor ratings. An additional $7,006 in potential pay per year, among other factors, can qualify the annual pay of a Marketing Manager in United States as a good salary.

Marketing Manager professionals in United States have a wide total pay range, between $51,771 and $137,091 depending on experience, with an estimated total pay of $84,003 following the average career path of a Marketing Manager.

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