How much does a Media Planner make?

Updated Oct 2, 2023

Experience

Industry

Total Pay Range
$57K - $94K/yr
Base Pay
$53K - $87K/yr
Additional Pay
$3K - $6K/yr

$73K

/yr
$57K$94K
Most Likely Range

The estimated total pay for a Media Planner is $72,918 per year in the United States area, with an average salary of $68,291 per year. These numbers represent the median, which is the midpoint of the ranges from our proprietary Total Pay Estimate model and based on salaries collected from our users. The estimated additional pay is $4,627 per year. Additional pay could include cash bonus, commission, tips, and profit sharing. The "Most Likely Range" represents values that exist within the 25th and 75th percentile of all pay data available for this role.

How accurate is this most likely Total Pay range (base + additional) of $57K-$94K/yr?

Top Paying Companies

For a Media Planner in United States

Below is the total pay for the top 10 highest paying companies for a Media Planner in United States. Employers include RetailMeNot, Veritone and Quotient.

1
RetailMeNot
RetailMeNot
$97,382/yr
3 open jobs
3
Quotient
$86,618/yr
6
Intertrend
$81,329/yr
7
BPN
$79,058/yr
9
Billups
$77,793/yr
See pay for all companies for a Media Planner in United StatesView data as table

Top Paying Companies

For Media Planner in United States

1RetailMeNot$97,382
2Veritone$87,608
3Quotient$86,618
4Future$85,403
5Collective Measures$85,155
6Intertrend$81,329
7BPN$79,058
8Paramount$78,908
9Billups$77,793
10razorfish$77,420

What are total pay estimates for a Media Planner at different companies?

or
Sort:
Company
Jobs
Total Pay Range
MediaCom
3.7
Media PlannerSee 79 salaries from all locations

$64,958

 / yr
Essence
4
Media PlannerSee 72 salaries from all locations

$75,906

 / yr
Zenith Media
3.8
Media PlannerSee 71 salaries from all locations

$65,989

 / yr
CMI Media Group
3.7
Media PlannerSee 69 salaries from all locations

$71,260

 / yr
Mediahub Worldwide
2.8
Media PlannerSee 66 salaries from all locations

$70,696

 / yr
Havas Media
3.8
Media PlannerSee 58 salaries from all locations

$67,335

 / yr
Initiative
3.8
Media PlannerSee 55 salaries from all locations

$69,142

 / yr

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Digitas
3.9
Media PlannerSee 48 salaries from all locations

$69,073

 / yr
Horizon Media
3.9
Media PlannerSee 46 salaries from all locations

$73,524

 / yr
Publicis Health Media
3.8
Media PlannerSee 43 salaries from all locations

$68,517

 / yr
RPA
4.3
Media PlannerSee 43 salaries from all locations

$63,736

 / yr
Carat
3.7
Media PlannerSee 42 salaries from all locations

$71,124

 / yr
Haworth Marketing + Media
3.3
Media PlannerSee 42 salaries from all locations

$65,628

 / yr
Mindshare
3.9
Media PlannerSee 41 salaries from all locations

$66,017

 / yr
Starcom Worldwide
3.8
Media PlannerSee 40 salaries from all locations

$67,300

 / yr
UM
3.9
Media PlannerSee 39 salaries from all locations

$68,923

 / yr
Wieden+Kennedy
4
Media PlannerSee 39 salaries from all locations

$74,753

 / yr
Merkle
3.7
Media PlannerSee 36 salaries from all locations

$68,300

 / yr
Crossmedia
3.9
Media PlannerSee 33 salaries from all locations

$68,876

 / yr
Assembly
3.3
Media PlannerSee 30 salaries from all locations

$61,697

 / yr
Download as data table

Media Planner Salaries

Job TitleSalary
MediaCom Media Planner salaries - 79 salaries reported$64,958/yr
Essence Media Planner salaries - 72 salaries reported$75,906/yr
Zenith Media Media Planner salaries - 71 salaries reported$65,989/yr
CMI Media Group Media Planner salaries - 69 salaries reported$71,260/yr
Mediahub Worldwide Media Planner salaries - 66 salaries reported$70,696/yr
Havas Media Media Planner salaries - 58 salaries reported$67,335/yr
Initiative Media Planner salaries - 55 salaries reported$69,142/yr
Digitas Media Planner salaries - 48 salaries reported$69,073/yr
Horizon Media Media Planner salaries - 46 salaries reported$73,524/yr
Publicis Health Media Media Planner salaries - 43 salaries reported$68,517/yr
RPA Media Planner salaries - 43 salaries reported$63,736/yr
Carat Media Planner salaries - 42 salaries reported$71,124/yr
Haworth Marketing + Media Media Planner salaries - 42 salaries reported$65,628/yr
Mindshare Media Planner salaries - 41 salaries reported$66,017/yr
Starcom Worldwide Media Planner salaries - 40 salaries reported$67,300/yr
UM Media Planner salaries - 39 salaries reported$68,923/yr
Wieden+Kennedy Media Planner salaries - 39 salaries reported$74,753/yr
Merkle Media Planner salaries - 36 salaries reported$68,300/yr
Crossmedia Media Planner salaries - 33 salaries reported$68,876/yr
Assembly Media Planner salaries - 30 salaries reported$61,697/yr
Viewing 1 - 20 of 780

Top Paying Industries

For a Media Planner in United States

The top 3 paying industries for a Media Planner in United States are Information Technology with a median total pay of $92,495, Media & Communication with a median total pay of $69,350 and Management & Consulting with a median total pay of $69,324.

IndustryTotal PayTotal Pay Insight
  • Information TechnologyInformation Technology$92,495

    25% Higher than other industries

  • Media & CommunicationMedia & Communication$69,350

    1% Lower than other industries

  • Management & ConsultingManagement & Consulting$69,324

    1% Lower than other industries

Information Technology

Top paying companies in Information Technology for Media Planner are RetailMeNot and Veritone.

RetailMeNotRetailMeNot$97,382/yr
VeritoneVeritone$87,608/yr

Recent Salaries Shared

For media planner

Salary Share
Anonymously share your pay to help the community

Job Title

Location

Total Pay

Base Pay | Additional Pay

Total Years of Experience

Years at Recent Employer

Submitted

Date or Time

Media Planner

United States of America

 | 1-3 years

$62,500

/yr

Submitted Yesterday

1-3 years
Yesterday
Media Planner

United States of America

 | 1-3 years

$61,000

/yr

Submitted Yesterday

1-3 years
Yesterday
Media Planner/Buyer

United States of America

 | 7-9 years

$56,547

/yr

Submitted Yesterday

7-9 years
Yesterday
Digital Media Planner

United States of America

 | 1-3 years

$70,000

/yr

Submitted Yesterday

1-3 years
Yesterday
Media Planner

United States of America

 | 1-3 years

$60,000

/yr

Submitted Yesterday

1-3 years
Yesterday
Media Planner

United States of America

 | 4-6 years

$80,000

/yr

Submitted Yesterday

4-6 years
Yesterday
Media Planner/Buyer

United States of America

 | 1-3 years

$52,000

/yr

Submitted Yesterday

1-3 years
Yesterday
Media Planner

United States of America

 | 1-3 years

$60,000

/yr

Submitted Yesterday

1-3 years
Yesterday
Digital Media Planner and Buyer

United States of America

 | 1-3 years

$50,000

/yr

Submitted Yesterday

1-3 years
Yesterday

Media Planner pay FAQ

The average salary for a Media Planner is $72,918 per year in United States. Salaries estimates are based on 3113 salaries submitted anonymously to Glassdoor by a Media Planner employees in United States.

The highest salary for a Media Planner in United States is $93,790 per year.

The lowest salary for a Media Planner in United States is $56,883 per year.

If you are thinking of becoming a Media Planner or planning the next step in your career, find details about the role, the career path and salary trajectory of a Media Planner.

Additional Resources

Media Planner Job Description Template

Salaries

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media planner