Updated Dec 13, 2021

How much does a Social Media Director make?

Updated Dec 13, 2021

Experience

$73,465 / yrTotal Pay
$55,839 / yrBase Pay
$17,627 / yrAdditional Pay

$73,465

 / yr
$28K$222K
Most Likely Range
Possible Range

The estimated total pay for a Social Media Director is $73,465 per year in the United States area, with an average salary of $55,839 per year. These numbers represent the median, which is the midpoint of the ranges from our proprietary Total Pay Estimate model and based on salaries collected from our users. The estimated additional pay is $17,627 per year. Additional pay could include cash bonus, commission, tips, and profit sharing. The "Most Likely Range" represents values that exist within the 25th and 75th percentile of all pay data available for this role.

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Your input helps Glassdoor refine our pay estimates over time.

What is the total pay trajectory for Director of Social Media?
$87,639 /yr
Director of Social Media
$135,872 /yr
Senior Director of Social Media
See Full Career Path

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What are total pay estimates for a Social Media Director at different companies?

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Average Base Salary in (USD)

Range

Open Jobs

Paramount
3.8

Paramount

Social Media Director

$114,447

 /yr
Range: $101K - $131K

$101K

$131K

$100,913 - $130,662 Range

Havas Group
3.9

Havas Group

Social Media Director

$140K

$178K

$140,188 - $177,638 Range

Alternative Strategies
4.6

Alternative Strategies

Social Media Director

$48K

$69K

$48,145 - $69,099 Range

Dutch Bros.
4.2

Dutch Bros.

Social Media Director - Hourly

$13

$64

$13 - $64 Range

Munzee

Social Media Director
About 

$44K -$49K

$44K

$49K

$44,103 - $48,551 Range

Univision
3.4

Univision

Social Media Director

$96K

$143K

$96,301 - $143,028 Range

Harmony Veterinary Clinic

Harmony Veterinary Clinic

Social Media Director - Hourly
About 

$15 -$17

 hourly

$15

$17

$15 - $17 Range

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Zimmerman Advertising
3.4

Zimmerman Advertising

Social Media Director

$64K

$70K

$64,497 - $69,796 Range

Effective Immediately Public Relations
2.5
About 

$28K -$30K

$28K

$30K

$27,843 - $29,951 Range

Almavision

Social Media Director - Hourly
About 

$35 -$38

 hourly

$35

$38

$35 - $38 Range

Sonic Automotive
3.5

Sonic Automotive

Social Media Director

$130K

$142K

$129,620 - $141,616 Range

Urban Decay Cosmetics
3.5

Urban Decay Cosmetics

Social Media Director

$156K

$172K

$156,191 - $171,665 Range

Wheeler Advertising
2.4

Wheeler Advertising

Social Media Director
About 

$28K -$31K

$28K

$31K

$28,150 - $30,735 Range

Kola Creative

Social Media Director - Contractor
About 

$131K -$142K

$131K

$142K

$130,873 - $141,992 Range

Boy Scouts of America
3.2

Boy Scouts of America

Social Media Director - Monthly Contractor

$586

$641

$586 - $641 Range

Innerface
3.2

Innerface

Social Media Director
About 

$52K -$56K

$52K

$56K

$51,525 - $55,986 Range

Fangoria

Social Media Director
About 

$59K -$65K

$59K

$65K

$59,453 - $64,509 Range

Indiana University
4.2

Indiana University

Social Media Director - Hourly

$11

$12

$11 - $12 Range

American Indian Veterans Memorial

Social Media Director - Monthly

$2K

$2K

$1,705 - $1,859 Range

Monster Worldwide
3.9

Monster Worldwide

Social Media Director

$88K

$94K

$87,890 - $94,471 Range

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Recent User Submitted Salaries for Social Media Marketing Director in United States of America

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$50,000

/yrAvg Base Salary

8 days ago by a Social Media Marketing Director with 1 to 3 years of experience

$135,000

/yrAvg Base Salary

13 days ago by a Director of Social Media with 10 to 14 years of experience

$160,000

/yrAvg Base Salary
Cash Bonus$6,000/yr

15 days ago by a Director of Social Media with 10 to 14 years of experience

$100,000

/yrAvg Base Salary

15 days ago by a Director of Social Media with 10 to 14 years of experience

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$68,000

/yrAvg Base Salary

15 days ago by a Social Media Director with 1 to 3 years of experience

$105,000

/yrAvg Base Salary

17 days ago by a Digital & Social Media Director with 7 to 9 years of experience

$160,000

/yrAvg Base Salary

22 days ago by a Director, Social Media with 10 to 14 years of experience

$20

/hrAvg Base Salary

23 days ago by a Social Media Director with 4 to 6 years of experience

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Frequently asked questions about a Social Media Director salaries

The national average salary for a Social Media Director is $68,644 per year in United States. Filter by location to see a Social Media Director salaries in your area. Salaries estimates are based on 142 salaries submitted anonymously to Glassdoor by a Social Media Director employees.

The highest salary for a Social Media Director in United States is $130,477 per year.

The lowest salary for a Social Media Director in United States is $36,113 per year.

If you are thinking of becoming a Social Media Director or planning the next step in your career, find details about the role, the career path and salary trajectory of a Social Media Director.