How much does a Social Media Manager make?

The average salary for a Social Media Manager is $64,273 per year in United States. Salaries estimates are based on 9392 salaries submitted anonymously to Glassdoor by a Social Media Manager employees in United States.

The highest salary for a Social Media Manager in United States is $82,469 per year.

The lowest salary for a Social Media Manager in United States is $50,271 per year.

If you are thinking of becoming a Social Media Manager or planning the next step in your career, find details about the role, the career path and salary trajectory of a Social Media Manager.

Pay for social media managers is comparable to the pay of other public relations specialists. The job can be demanding, as social media managers must remain connected around the clock and be able to quickly craft messages in response to both global and company-specific emergencies. Social media manager candidates with experience working for well-recognized brands can typically expect more opportunities and higher pay. Successful social media managers can progress into other roles such as chief communications officer.

Powered by Glassdoor Economic Research

Anonymous ratings from Glassdoor show that about 70% of social media managers feel satisfied with their salary. Factors like a having bachelor's degree, receiving additional certifications, and banking two to four years of experience can have a big impact on social media managers' salaries.

Social media managers make anywhere from $40,313.44 to $102,968.63, with the main differentiator being years of experience. The estimated total pay after following the typical social media manager career path is $64,273.44. After that, the next step for most social media managers is to move on to a senior role in the field.

Are you ready to boost your earning potential? Most social media managers have bachelor's degrees in subjects such as marketing, advertising, business, or communications. While you likely won't need further formal education after your bachelor's, don't shy away from boosting your skill set by taking certification classes or self-studying in areas such as analytics, copywriting, and content management. Social media managers often wear many hats, so having a wide range of expertise will likely increase your value to employers.

As with most career paths, there's also a benefit to building your years of experience — the more time you've spent working in social media, the more you're likely to earn.

It's important to advocate for yourself in your social media manager position so you can earn what you deserve for the hard work you do. Keep these tips in mind when discussing salary.

- Create a strong portfolio that demonstrates your skills at developing social media campaigns. Be prepared to talk through specific examples.

- Gather data to prove your success, such as follower counts, like counts, total impressions, and other important key performance indicators.

- Research what other social media managers are earning near you, so you have a general idea of what would be reasonable to ask for, whether you're looking for a new social media manager job, or asking for a raise at your current role.