Updated Dec 13, 2021

How much does a Director of Social Media Marketing make?

Updated Dec 13, 2021

Experience

Industry

$90,871 / yrTotal Pay
$71,257 / yrBase Pay
$19,615 / yrAdditional Pay

$90,871

 / yr
$47K$238K
Most Likely Range
Possible Range

The estimated total pay for a Director of Social Media Marketing is $90,871 per year in the United States area, with an average salary of $71,257 per year. These numbers represent the median, which is the midpoint of the ranges from our proprietary Total Pay Estimate model and based on salaries collected from our users. The estimated additional pay is $19,615 per year. Additional pay could include cash bonus, commission, tips, and profit sharing. The "Most Likely Range" represents values that exist within the 25th and 75th percentile of all pay data available for this role.

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What are total pay estimates for a Social Media Marketing Director at different companies?

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Company
Jobs
Total Pay Range
Atypical Brands
2.0
Social Media Marketing DirectorSee 1 salaries from all locations

$98,110

 / yr

$82,807

 / yr
LMS AgencyDirector of Social Media MarketingSee 1 salaries from all locations

$78,560

 / yr
Huda Beauty
2.9
Director of Marketing & Social MediaSee 1 salaries from all locations

$112,661

 / yr
Diamonds International
4.0
Director of Social Media MarketingSee 1 salaries from all locations

$77,466

 / yr

$93,660

 / yr

$6,474

 / mo

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$84,805

 / yr
Duquesne University
3.8
Director of Marketing and Social MediaSee 1 salaries from all locations

$74,437

 / yr

$65,618

 / yr

$157,760

 / yr
Vendome Wine & Spirits
3.9
Social Media Marketing DirectorSee 1 salaries from all locations

$7,521

 / mo
Realtor.com
3.6
Director of Social Media MarketingSee 1 salaries from all locations

$114,306

 / yr
UOMA
2.8
Director of Social Media MarketingSee 1 salaries from all locations

$76,866

 / yr
Elite Internet Technologies
4.2
Director of Social Media MarketingSee 1 salaries from all locations

$7,379

 / mo

$5,775

 / mo

$71,021

 / yr
Interstate Home Loan Center
3.5
Director of Social Media MarketingSee 1 salaries from all locations

$6,592

 / mo
ClickIt Social
2.5
Director of Social Media MarketingSee 1 salaries from all locations

$7,826

 / mo
The Absinthe Group
4.3
Director of Marketing, Social MediaSee 1 salaries from all locations

$117,530

 / yr
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Glassdoor Economist Pay Overview

What is the pay outlook for Media & Communications?

Media and communications jobs are expected to see increased demand due to growth in different communications platforms. Digital expertise will become increasingly important as consumers continue to shift away from print, radio and television and towards electronic media. Most media & communications careers require higher education, although this varies greatly depending on the field, and usually offer above-average pay.

What people are saying about Social Media Marketing Director salaries

See what people are talking about on

Compensation

2m

works at 

EY

How common is it for an employer to pro-rate a salary increase if you joined in middle of the year? For context, annual raises are given out in July each year. I joined in January. Normally, I would be getting an 8% raise, but because I came in at about the half year mark, they giving me ~4%. My jaw about just dropped when big boss said this. I mean, inflation doesn't pro-rate. Thoughts on this?

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Recent Salaries Shared

For social media marketing director

Salary Share
Anonymously share your pay to help the community

Job Title

Location

Total Pay

Basic Pay | Additional Pay

Total Years of Experience

Years at Recent Employer

Submitted

Date of Time

Director, Social Media

United States of America

 | 4-6 years

$130,000

/yr

Submitted2 days ago

4-6 years
2 days ago
Paid Social Director

United States of America

 | 4-6 years

$120,000

/yr

Submitted2 days ago

4-6 years
2 days ago
Director of Social Media Marketing

United States of America

 | 10-14 years

$125,000

/yr

Submitted2 days ago

10-14 years
2 days ago
Director, Social Media

United States of America

 | 10-14 years

$150,000

/yr

Submitted3 days ago

10-14 years
3 days ago
Digital & Social Media Director

United States of America

 | 4-6 years

$107,000

/yr

$92K | $15K

Submitted3 days ago

4-6 years
3 days ago
Director of Social Media

United States of America

 | 7-9 years

$140,000

/yr

Submitted3 days ago

7-9 years
3 days ago

Director of Social Media Marketing pay FAQ

The national average salary for a Director of Social Media Marketing is $71,257 per year in United States. Filter by location to see a Director of Social Media Marketing salaries in your area. Salaries estimates are based on 15 salaries submitted anonymously to Glassdoor by a Director of Social Media Marketing employees.

The highest salary for a Director of Social Media Marketing in United States is $115,824 per year.

The lowest salary for a Director of Social Media Marketing in United States is $43,838 per year.

If you are thinking of becoming a Director of Social Media Marketing or planning the next step in your career, find details about the role, the career path and salary trajectory of a Director of Social Media Marketing.

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