How much does a Social Media Strategist make?

Updated Nov 28, 2023

Experience

Industry

Total Pay Range
$54K - $89K/yr
Base Pay
$50K - $82K/yr
Additional Pay
$4K - $7K/yr

$69K

/yr
$54K$89K
Most Likely Range

The estimated total pay for a Social Media Strategist is $68,926 per year in the United States area, with an average salary of $64,029 per year. These numbers represent the median, which is the midpoint of the ranges from our proprietary Total Pay Estimate model and based on salaries collected from our users. The estimated additional pay is $4,896 per year. Additional pay could include cash bonus, commission, tips, and profit sharing. The "Most Likely Range" represents values that exist within the 25th and 75th percentile of all pay data available for this role.

How accurate is this most likely Total Pay range (base + additional) of $54K-$89K/yr?

Total Pay Trajectory

For Social Media Manager

$64,174 /yr
Social Media Manager
$82,857 /yr
Senior Social Media Manager
$78,567 /yr
Lead Social Media Manager
See Full Career Path

Download as data table

What is the total pay trajectory for Social Media Manager?

Job TitleSalary
Social Media Manager$64,174 /yr
Senior Social Media Manager$82,857 /yr
Lead Social Media Manager$78,567 /yr

Top Paying Companies

For a Social Media Strategist in United States

Below is the total pay for the top 10 highest paying companies for a Social Media Strategist in United States. Employers include Garmin, IBM and Khoros.

1
Garmin
Garmin
$99,349/yr
266 open jobs
2
IBM
$96,025/yr
4
Rallio
$83,087/yr
5
$76,488/yr
6
Brafton
$73,952/yr
7
SOCi
$72,041/yr
8
R/GA
$70,739/yr
9
Joybyte
$66,929/yr
10
BuzzFeed
$66,903/yr
See pay for all companies for a Social Media Strategist in United StatesView data as table

Top Paying Companies

For Social Media Strategist in United States

1Garmin$99,349
2IBM$96,025
3Khoros$94,225
4Rallio$83,087
5SelfEmployed.com$76,488
6Brafton$73,952
7SOCi$72,041
8R/GA$70,739
9Joybyte$66,929
10BuzzFeed$66,903
Total Pay Trajectory

For Social Media Manager

$64,174 /yr
Social Media Manager
$82,857 /yr
Senior Social Media Manager
$78,567 /yr
Lead Social Media Manager
See Full Career Path

Download as data table

What is the total pay trajectory for Social Media Manager?

Job TitleSalary
Social Media Manager$64,174 /yr
Senior Social Media Manager$82,857 /yr
Lead Social Media Manager$78,567 /yr

What are total pay estimates for a Social Media Strategist at different companies?

or
Sort:
Company
Jobs
Total Pay Range
Resolution
4
Social Media StrategistSee 16 salaries from all locations

$56,979

 / yr
QNARY
3.4
Social Media StrategistSee 14 salaries from all locations

$65,034

 / yr
Khoros
3.6
Social Media StrategistSee 12 salaries from all locations

$94,225

 / yr
IBM
3.9
Social Media StrategistSee 12 salaries from all locations

$96,025

 / yr
Stream Companies
4.1
Social Media StrategistSee 8 salaries from all locations

$54,393

 / yr
Brafton
3.6
Social Media StrategistSee 8 salaries from all locations

$73,952

 / yr
Thrive Agency
4.4
Social Media StrategistSee 8 salaries from all locations

$59,537

 / yr

Is this salary info helpful?

Let’s pay it forward! The Glassdoor community relies on people like you to share accurate salary info to promote fair compensation everywhere

Share Salary Anonymously
Hurrdat Social Media
4.1
Social Media StrategistSee 7 salaries from all locations

$55,979

 / yr
Rallio
4.1
Social Media StrategistSee 7 salaries from all locations

$83,087

 / yr
Hearts & Science
3.4
Social Media StrategistSee 7 salaries from all locations

$59,555

 / yr
SOCi
3.5
Social Media StrategistSee 6 salaries from all locations

$72,041

 / yr
Spectrum Science
3.1
Social Media StrategistSee 6 salaries from all locations

$56,161

 / yr
Laundry Service
3.5
Social Media StrategistSee 6 salaries from all locations

$63,546

 / yr
Joybyte
4.5
Social Media StrategistSee 6 salaries from all locations

$66,929

 / yr
R/GA
3.8
Social Media StrategistSee 6 salaries from all locations

$70,739

 / yr
Freelancer
4.2
Social Media StrategistSee 5 salaries from all locations

$29

 / hr
Freelance
4.2
Social Media StrategistSee 5 salaries from all locations

$60,735

 / yr
Ogilvy
3.7
Social Media StrategistSee 5 salaries from all locations

$62,841

 / yr
BuzzFeed
3.4
Social Media StrategistSee 5 salaries from all locations

$66,903

 / yr
OMD
3.6
Social Media StrategistSee 5 salaries from all locations

$64,284

 / yr
Download as data table

Social Media Strategist Salaries

Job TitleSalary
Resolution Social Media Strategist salaries - 16 salaries reported$56,979/yr
QNARY Social Media Strategist salaries - 14 salaries reported$65,034/yr
Khoros Social Media Strategist salaries - 12 salaries reported$94,225/yr
IBM Social Media Strategist salaries - 12 salaries reported$96,025/yr
Stream Companies Social Media Strategist salaries - 8 salaries reported$54,393/yr
Brafton Social Media Strategist salaries - 8 salaries reported$73,952/yr
Thrive Agency Social Media Strategist salaries - 8 salaries reported$59,537/yr
Hurrdat Social Media Social Media Strategist salaries - 7 salaries reported$55,979/yr
Rallio Social Media Strategist salaries - 7 salaries reported$83,087/yr
Hearts & Science Social Media Strategist salaries - 7 salaries reported$59,555/yr
SOCi Social Media Strategist salaries - 6 salaries reported$72,041/yr
Spectrum Science Social Media Strategist salaries - 6 salaries reported$56,161/yr
Laundry Service Social Media Strategist salaries - 6 salaries reported$63,546/yr
Joybyte Social Media Strategist salaries - 6 salaries reported$66,929/yr
R/GA Social Media Strategist salaries - 6 salaries reported$70,739/yr
Freelancer Social Media Strategist salaries - 5 salaries reported$29/hr
Freelance Social Media Strategist salaries - 5 salaries reported$60,735/yr
Ogilvy Social Media Strategist salaries - 5 salaries reported$62,841/yr
BuzzFeed Social Media Strategist salaries - 5 salaries reported$66,903/yr
OMD Social Media Strategist salaries - 5 salaries reported$64,284/yr
Viewing 1 - 20 of 740

Top Paying Industries

For a Social Media Strategist in United States

The top 5 paying industries for a Social Media Strategist in United States are Manufacturing with a median total pay of $99,349, Information Technology with a median total pay of $94,225, Management & Consulting with a median total pay of $76,488, Media & Communication with a median total pay of $62,841, and Human Resources & Staffing with a median total pay of $60,233.

IndustryTotal PayTotal Pay Insight
  • ManufacturingManufacturing$99,349

    34% Higher than other industries

  • Information TechnologyInformation Technology$94,225

    31% Higher than other industries

  • Management & ConsultingManagement & Consulting$76,488

    15% Higher than other industries

  • Media & CommunicationMedia & Communication$62,841

    3% Lower than other industries

  • Human Resources & StaffingHuman Resources & Staffing$60,233

    8% Lower than other industries

Manufacturing

The top paying company in Manufacturing for Social Media Strategist is Garmin.

GarminGarmin$99,349/yr

Glassdoor Economist Pay Overview

What is the pay outlook for Media & Communications?

Media and communications jobs are expected to see increased demand due to growth in different communications platforms. Digital expertise will become increasingly important as consumers continue to shift away from print, radio and television and towards electronic media. Most media & communications careers require higher education, although this varies greatly depending on the field, and usually offer above-average pay.

Recent Salaries Shared

For social media strategist

Salary Share
Anonymously share your pay to help the community

Job Title

Location

Total Pay

Base Pay | Additional Pay

Total Years of Experience

Years at Recent Employer

Submitted

Date or Time

Social Media Manager

United States of America

 | 4-6 years

$35

/hr

Submitted Yesterday

4-6 years
Yesterday
Social Marketing Manager

United States of America

 | 7-9 years

$165,000

/yr

Submitted Yesterday

7-9 years
Yesterday
Social Media Manager

United States of America

 | 7-9 years

$97,000

/yr

$93K | $4K

Submitted Yesterday

7-9 years
Yesterday
Paid Social Manager

United States of America

 | 4-6 years

$90,000

/yr

Submitted Yesterday

4-6 years
Yesterday
Social Media Thumbnail Designer

United States of America

 | 1-3 years

$16,915

/hr

$15 | $17K

Submitted Yesterday

1-3 years
Yesterday
Social Media Manager

United States of America

 | 10-14 years

$75,000

/yr

Submitted Yesterday

10-14 years
Yesterday
Social Media Manager

United States of America

 | 1-3 years

$60,000

/yr

Submitted Yesterday

1-3 years
Yesterday
Social Media Manager

United States of America

 | 7-9 years

$100,000

/yr

Submitted Yesterday

7-9 years
Yesterday
Social Media Manager

United States of America

 | 1-3 years

$50,000

/yr

Submitted Yesterday

1-3 years
Yesterday

Social Media Strategist pay FAQ

The average salary for a Social Media Strategist is $68,926 per year in United States. Salaries estimates are based on 1023 salaries submitted anonymously to Glassdoor by a Social Media Strategist employees in United States.

The highest salary for a Social Media Strategist in United States is $89,087 per year.

The lowest salary for a Social Media Strategist in United States is $53,528 per year.

If you are thinking of becoming a Social Media Strategist or planning the next step in your career, find details about the role, the career path and salary trajectory of a Social Media Strategist.

Salaries

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social media strategist