How much does a Brand Manager make?

The average salary for a Brand Manager is $91,147 per year in United States. Salaries estimates are based on 6045 salaries submitted anonymously to Glassdoor by a Brand Manager employees in United States.

The highest salary for a Brand Manager in United States is $117,843 per year.

The lowest salary for a Brand Manager in United States is $70,838 per year.

If you are thinking of becoming a Brand Manager or planning the next step in your career, find details about the role, the career path and salary trajectory of a Brand Manager.

Most brand managers work full time and receive salaries into the six-figure range. This high pay reflects the extensive work experience and background knowledge expected of candidates. Most applicants will have worked in advertising, promoting, marketing or sales before moving into a marketing manager role. While a bachelor's degree is required, marketing managers who hold a Master of Business Administration (MBA) degree may receive higher pay. Additionally, brand managers with a record of leading successful marketing campaigns will often receive higher pay reflecting demand for their expertise.

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According to Glassdoor anonymous ratings, 69% of brand managers are satisfied with their salaries. Your advancement potential, a high-level degree, and two to four years of experience may impact your earnings the most. Brand managers can also potentially earn up to $8,238.20 in additional pay annually.

Over time, brand managers earn between $56,484.15 and $148,018.64 following the average career path for the profession. Average annual earnings stand at $82,909.20. Earning a master's degree, remaining in the field for relevant experience, and mastering skills specific to your brand's industry will all impact your salary. Eventually, you can earn a higher income as a senior brand manager.

Brand managers with the highest level of specialized skills, education, and experience make the most money, so if you want a better brand manager salary, spend two to four years in the role honing your abilities. From interpreting research to analyzing trends, developing strategies, creating marketing campaigns, and studying statistics, you should be able to develop a brand and carry its messaging across varying campaigns with ease. Wherever you are in your career journey, remain current with market trends and ideas. Completing your master's degree in a related field can demonstrate a high level of industry-specific knowledge and may lead to a higher salary as a brand manager.

Your value as a brand manager lies in your ability to develop and implement successful brand strategies, encourage expansion, and reach both short- and long-term objectives. In addition, you should be able to execute a wide range of projects, study research, identify new market opportunities, and analyze statistics, data, and trends to your employer's benefit. Demonstrating these abilities will score you a higher salary when looking for brand manager jobs, so come to the table with solid proof of your hard work. Likewise, factor in your education and experience level. Earning a master's degree and having five or more years in the field also gives you negotiating power.

About 69.45% of Brand Manager professionals feel satisfied with their salary, according to anonymous Glassdoor ratings. An additional $8,238 in potential pay per year, among other factors, can qualify the annual pay of a Brand Manager in United States as a good salary.

Brand Manager professionals in United States have a wide total pay range, between $56,484 and $148,019 depending on experience, with an estimated total pay of $91,147 following the average career path of a Brand Manager.