How much does a Digital Marketing Manager make?

Updated Dec 4, 2023

Experience

Industry

Total Pay Range
$71K - $120K/yr
Base Pay
$66K - $111K/yr
Additional Pay
$5K - $9K/yr

$92K

/yr
$71K$120K
Most Likely Range

The estimated total pay for a Digital Marketing Manager is $92,377 per year in the United States area, with an average salary of $85,632 per year. These numbers represent the median, which is the midpoint of the ranges from our proprietary Total Pay Estimate model and based on salaries collected from our users. The estimated additional pay is $6,745 per year. Additional pay could include cash bonus, commission, tips, and profit sharing. The "Most Likely Range" represents values that exist within the 25th and 75th percentile of all pay data available for this role.

How accurate is this most likely Total Pay range (base + additional) of $71K-$120K/yr?

Total Pay Trajectory

For Digital Marketing Manager

$92,377 /yr
Digital Marketing Manager
$106,426 /yr
Digital Marketing Manager II
$66,149 /yr
Digital Marketing Specialist Iii
See Full Career Path

Download as data table

What is the total pay trajectory for Digital Marketing Manager?

Job TitleSalary
Digital Marketing Manager$92,377 /yr
Digital Marketing Manager II$106,426 /yr
Digital Marketing Specialist Iii$66,149 /yr

Related Job Titles

For Digital Marketing Manager

Some related job titles are Digital Marketing Project Manager Salaries with median pay of $93,009, Digital Marketing Specialist Salaries with median pay of $63,449, Online Marketing Salaries with median pay of $88,115, Online Marketing Manager Salaries with median pay of $113,759.

Top Paying Companies

For a Digital Marketing Manager in United States

Below is the total pay for the top 10 highest paying companies for a Digital Marketing Manager in United States. Employers include Meta, Google and Cisco Systems.

1
Meta
Meta
$197,074/yr
3K open jobs
2
Google
$191,703/yr
4
Apple
$175,004/yr
8
Adobe
$160,217/yr
See pay for all companies for a Digital Marketing Manager in United StatesView data as table

Top Paying Companies

For Digital Marketing Manager in United States

1Meta$197,074
2Google$191,703
3Cisco Systems$180,634
4Apple$175,004
5Texas Instruments$174,044
6Microsoft$167,701
7LinkedIn$166,823
8Adobe$160,217
9Salesforce$159,764
10Amazon Web Services$158,539
Total Pay Trajectory

For Digital Marketing Manager

$92,377 /yr
Digital Marketing Manager
$106,426 /yr
Digital Marketing Manager II
$66,149 /yr
Digital Marketing Specialist Iii
See Full Career Path

Download as data table

What is the total pay trajectory for Digital Marketing Manager?

Job TitleSalary
Digital Marketing Manager$92,377 /yr
Digital Marketing Manager II$106,426 /yr
Digital Marketing Specialist Iii$66,149 /yr

What are total pay estimates for a Digital Marketing Manager at different companies?

or
Sort:
Company
Jobs
Total Pay Range
Wpromote, LLC
3.6
Digital Marketing ManagerSee 56 salaries from this location

$79,574

 / yr
Cisco Systems
4.4
Digital Marketing ManagerSee 55 salaries from this location

$180,634

 / yr
Amazon
3.7
Digital Marketing ManagerSee 49 salaries from this location

$137,902

 / yr
Google
4.4
Digital Marketing ManagerSee 39 salaries from this location

$191,703

 / yr
Freelancer
4.2
Digital Marketing ManagerSee 24 salaries from this location

$86,010

 / yr
Accenture
3.9
Digital Marketing ManagerSee 23 salaries from this location

$123,483

 / yr
pr.business
3.3
Digital Marketing ManagerSee 23 salaries from this location

$80,950

 / yr

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Meta
3.9
Digital Marketing ManagerSee 18 salaries from this location

$197,074

 / yr
SelfEmployed.com
4.4
Digital Marketing ManagerSee 17 salaries from this location

$93,405

 / yr
Walt Disney Company
3.9
Digital Marketing ManagerSee 17 salaries from this location

$102,865

 / yr
Wells Fargo
3.6
Digital Marketing ManagerSee 16 salaries from this location

$128,873

 / yr
Verizon
3.8
Digital Marketing ManagerSee 15 salaries from this location

$139,629

 / yr
IBM
3.9
Digital Marketing ManagerSee 13 salaries from this location

$114,992

 / yr
Bank of America
4
Digital Marketing ManagerSee 13 salaries from this location

$113,293

 / yr
Walmart
3.4
Digital Marketing ManagerSee 12 salaries from this location

$113,085

 / yr
L'Oréal
4
Digital Marketing ManagerSee 12 salaries from this location

$114,602

 / yr
T-Mobile
3.7
Digital Marketing ManagerSee 11 salaries from this location

$123,893

 / yr
Randall-Reilly
3.4
Digital Marketing ManagerSee 10 salaries from this location

$77,178

 / yr
Boston Scientific
4.1
Digital Marketing ManagerSee 10 salaries from this location

$134,597

 / yr
NIKE
4.1
Digital Marketing ManagerSee 10 salaries from this location

$149,297

 / yr
Download as data table

Digital Marketing Manager Salaries

Job TitleSalary
Wpromote, LLC Digital Marketing Manager salaries - 56 salaries reported$79,574/yr
Cisco Systems Digital Marketing Manager salaries - 55 salaries reported$180,634/yr
Amazon Digital Marketing Manager salaries - 49 salaries reported$137,902/yr
Google Digital Marketing Manager salaries - 39 salaries reported$191,703/yr
Freelancer Digital Marketing Manager salaries - 24 salaries reported$86,010/yr
Accenture Digital Marketing Manager salaries - 23 salaries reported$123,483/yr
pr.business Digital Marketing Manager salaries - 23 salaries reported$80,950/yr
Meta Digital Marketing Manager salaries - 18 salaries reported$197,074/yr
SelfEmployed.com Digital Marketing Manager salaries - 17 salaries reported$93,405/yr
Walt Disney Company Digital Marketing Manager salaries - 17 salaries reported$102,865/yr
Wells Fargo Digital Marketing Manager salaries - 16 salaries reported$128,873/yr
Verizon Digital Marketing Manager salaries - 15 salaries reported$139,629/yr
IBM Digital Marketing Manager salaries - 13 salaries reported$114,992/yr
Bank of America Digital Marketing Manager salaries - 13 salaries reported$113,293/yr
Walmart Digital Marketing Manager salaries - 12 salaries reported$113,085/yr
L'Oréal Digital Marketing Manager salaries - 12 salaries reported$114,602/yr
T-Mobile Digital Marketing Manager salaries - 11 salaries reported$123,893/yr
Randall-Reilly Digital Marketing Manager salaries - 10 salaries reported$77,178/yr
Boston Scientific Digital Marketing Manager salaries - 10 salaries reported$134,597/yr
NIKE Digital Marketing Manager salaries - 10 salaries reported$149,297/yr
Viewing 1 - 20 of 5,780

Top Paying Industries

For a Digital Marketing Manager in United States

The top 5 paying industries for a Digital Marketing Manager in United States are Information Technology with a median total pay of $148,077, Pharmaceutical & Biotechnology with a median total pay of $129,892, Financial Services with a median total pay of $128,873, Manufacturing with a median total pay of $126,748, and Telecommunications with a median total pay of $115,677.

IndustryTotal PayTotal Pay Insight
  • Information TechnologyInformation Technology$148,077

    28% Higher than other industries

  • Pharmaceutical & BiotechnologyPharmaceutical & Biotechnology$129,892

    18% Higher than other industries

  • Financial ServicesFinancial Services$128,873

    17% Higher than other industries

  • ManufacturingManufacturing$126,748

    16% Higher than other industries

  • TelecommunicationsTelecommunications$115,677

    8% Higher than other industries

Information Technology

Top paying companies in Information Technology for Digital Marketing Manager are Meta, Google, and Cisco Systems.

MetaMeta$197,074/yr
GoogleGoogle$191,703/yr
Cisco SystemsCisco Systems$180,634/yr

Digital Marketing Manager pay FAQ

The average salary for a Digital Marketing Manager is $92,377 per year in United States. Salaries estimates are based on 7562 salaries submitted anonymously to Glassdoor by a Digital Marketing Manager employees in United States.

The highest salary for a Digital Marketing Manager in United States is $119,953 per year.

The lowest salary for a Digital Marketing Manager in United States is $71,414 per year.

If you are thinking of becoming a Digital Marketing Manager or planning the next step in your career, find details about the role, the career path and salary trajectory of a Digital Marketing Manager.

Most digital marketing managers work full time and receive salaries into the six-figure range. This high pay reflects the extensive work experience and background knowledge expected of candidates. Most applicants will have worked in advertising, promoting, marketing or sales before moving into a digital marketing manager role. While a bachelor's degree is required, marketing managers who hold a Master of Business Administration (MBA) degree may receive higher pay. Additionally, digital marketing managers with a record of leading successful marketing campaigns will often receive higher pay reflecting demand for their expertise.

Powered by Glassdoor Economic Research

To give you an idea about how digital marketing managers perceive their salaries, anonymous ratings on Glassdoor show that 73% of them are satisfied with their earnings. Having five or more years of experience and a master's degree can help lead to a good salary.

Digital marketing managers' salaries can range between about $56,667.60 and $151,340.34. If you have more years of experience, you're likely to be on the higher end. According to the typical career path of a digital marketing manager, you can expect an estimated total pay of $92,377.09.

If you want to make as much money as possible throughout your digital marketing career, it's important to build up experience. This allows you to learn and strengthen important skills, such as managing content, using advanced metrics to measure marketing success, and developing brand messaging strategies. Most people have about five years of marketing experience before getting a digital marketing manager job.

Another way to boost your earning potential is to seek out relevant certifications. Getting certified in Google Adwords or similar programs could help demonstrate your expertise to current or future employers.

First, set your salary expectations by researching what other digital marketing managers are earning near you. This info can let you know if you're being underpaid in your current role and also give you an idea of where to start in negotiating salary for a new digital marketing manager job.

Next, gather evidence of your digital marketing expertise. Pull data that shows how your strategic thinking and smart instincts led to success in marketing campaigns and boosted sales for your current company or in past roles. Have examples ready that demonstrate how you've solved problems, thought in out-of-the-box ways, and managed budgets — anything concrete that proves your value to employers.

Additional Resources

Digital Marketing Manager Job Description Template

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