How much does a Digital Marketing Manager make?

The average salary for a Digital Marketing Manager is $92,377 per year in United States. Salaries estimates are based on 7562 salaries submitted anonymously to Glassdoor by a Digital Marketing Manager employees in United States.

The highest salary for a Digital Marketing Manager in United States is $119,953 per year.

The lowest salary for a Digital Marketing Manager in United States is $71,414 per year.

If you are thinking of becoming a Digital Marketing Manager or planning the next step in your career, find details about the role, the career path and salary trajectory of a Digital Marketing Manager.

Most digital marketing managers work full time and receive salaries into the six-figure range. This high pay reflects the extensive work experience and background knowledge expected of candidates. Most applicants will have worked in advertising, promoting, marketing or sales before moving into a digital marketing manager role. While a bachelor's degree is required, marketing managers who hold a Master of Business Administration (MBA) degree may receive higher pay. Additionally, digital marketing managers with a record of leading successful marketing campaigns will often receive higher pay reflecting demand for their expertise.

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To give you an idea about how digital marketing managers perceive their salaries, anonymous ratings on Glassdoor show that 73% of them are satisfied with their earnings. Having five or more years of experience and a master's degree can help lead to a good salary.

Digital marketing managers' salaries can range between about $56,667.60 and $151,340.34. If you have more years of experience, you're likely to be on the higher end. According to the typical career path of a digital marketing manager, you can expect an estimated total pay of $92,377.09.

If you want to make as much money as possible throughout your digital marketing career, it's important to build up experience. This allows you to learn and strengthen important skills, such as managing content, using advanced metrics to measure marketing success, and developing brand messaging strategies. Most people have about five years of marketing experience before getting a digital marketing manager job.

Another way to boost your earning potential is to seek out relevant certifications. Getting certified in Google Adwords or similar programs could help demonstrate your expertise to current or future employers.

First, set your salary expectations by researching what other digital marketing managers are earning near you. This info can let you know if you're being underpaid in your current role and also give you an idea of where to start in negotiating salary for a new digital marketing manager job.

Next, gather evidence of your digital marketing expertise. Pull data that shows how your strategic thinking and smart instincts led to success in marketing campaigns and boosted sales for your current company or in past roles. Have examples ready that demonstrate how you've solved problems, thought in out-of-the-box ways, and managed budgets — anything concrete that proves your value to employers.