How much does a Marketing Manager make?

The average salary for a Marketing Manager is $96,870 per year in United States. Salaries estimates are based on 915 salaries submitted anonymously to Glassdoor by a Marketing Manager employees in United States.

The highest salary for a Marketing Manager in United States is $127,397 per year.

The lowest salary for a Marketing Manager in United States is $73,951 per year.

If you are thinking of becoming a Marketing Manager or planning the next step in your career, find details about the role, the career path and salary trajectory of a Marketing Manager.

Most marketing managers work full time and receive salaries into the six-figure range. This high pay reflects the extensive work experience and background knowledge expected of candidates. Most applicants will have worked in advertising, promoting, marketing or sales before moving into a marketing manager role. While a bachelor's degree is required, marketing managers who hold a Master of Business Administration (MBA) degree may receive higher pay. Additionally, marketing managers with a record of leading successful marketing campaigns will often receive higher pay reflecting demand for their expertise.

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Anonymous ratings on Glassdoor reveal that about 78% of respondents feel satisfied with their salary as a marketing manager. Building up several years of experience in the field tends to be one of the most important factors.

Total pay for marketing managers, which can include benefits in addition to salary, ranges from $58,001.16 to $162,563.29. If you follow the typical career path of a marketing manager and accumulate several years of experience, you can expect an average total pay of about $96,859.72. Then, you can try moving along to more senior roles, such as marketing director.

Ready to boost your earnings potential during your marketing manager career? Education is always helpful. Many marketing managers have bachelor's degrees in fields such as marketing or business -- but there's always more to learn. Make sure you're fluent in relevant software and online tools, such as Salesforce, Hubspot, and Marketo.

If you're interested in taking your education even further, you might pursue a master's degree in business administration to stand out amongst other marketing managers and increase your chances of moving up to more senior, higher-paying roles.

Of course, accumulating years of experience can also lead to increased pay — building up an impressive resume will only help your cause.

Whether you're hoping to get a raise in your current marketing manager salary or starting a new marketing manager job, it's helpful to take stock of your skills and experience before going into any salary negotiations. Brainstorm examples of how you've used important skills like reporting and data analysis, market research, problem solving, and collaborating with other teams to bring important marketing concepts to life. Be as concrete as possible to clearly illustrate your value.

It's also useful to research what other marketing managers are earning in your area, so that you have a baseline to reference when deciding on a salary that feels fair to you.