Casper Other Salaries
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Strategy & Planning
6 months ago
Brands with an editorial approach In 2015 Casper attempted to “own the conversation around sleep” by hiring journalists and establishing editorial authority. I think they ended up shuttering the division but I’m curious of similar examples where brands attempted to assert themselves as the expert on x topic? A few off the top of my head: Airbnb starting a travel magazine Patagonia through their blog + short films tied to environmentalism RedBull though their expertise I guess is extreme sports
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Latest Rating about Pay and Benefits at Casper
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by Current Employee •See all 2 Employee Benefit Reviews