The team of 411 Locals has been working together for over a decade. Some of us have more experience than others, and we remember how easy it was to stuff a bunch of keywords on a page, and rank first on Google. Things have changed significantly nowadays… We recently read an article by Sherry Bonelli, where she explains how SEO and UX (User Experience) work together, and we couldn’t agree more with her. See what the 411 Team and Sherry have in common when it comes to SEO and UX below on this page.
Content Marketing Strategy Tips
Many SEOs believe that researching a keyword alone is good enough for a content strategy. Now, the problem with that is that not all your audience’s content needs are met in the search. Don’t get us wrong, of course, keyword research is important and can develop a good quality content, but is this good enough for your potential customers?
Yext VP of Industry Insights Duane Forrester explains on his new e-book, “How Voice Search Changes Everything” what marketers can do to adapt and compete. We, at 411, Locals found that interesting, especially with Google’s announcement in 2016 that 20% of all mobile queries were voice searches. Whether you are a competing marketer or not, you might find the following information intriguing, because, let’s face it – the future is here and voice will soon become a primary search interface.
Google Home Services is Back with a New Name – Local Services by Google.The program launched in beta in 2015 and now Google rebranding it for good with the new name – Local Services by Google. The advertising and verification for local service providers have expanded to 17 US cities, and #Google announced that the number will raise up to 30 cities by the end of the year:
411 Locals donated $5,000 under the names of the four chalk art contest winners ($1,000 each) as well as the event DJ (DJ Scoobie, $1,000) in addition to the other $260 in donations it collected during the event for voting ($1 per vote; 1 vote per person), for a grand total of $5,260. The contest was held on a vacant Las Vegas Strip parking lot property donated by the development company for Boca Park, a shopping center.
If you are into SEO and SEM, you have probably noticed the fact that although Google is constantly changing algorithms, your website is not always affected. A lot of business owners pay less and less attention to this unless they notice a major bounce rate changes. This is why we, at 411 Locals, brought this article to you, as we will go through all the major SEO ranking factors in 2017. Panelists at SMX East recently discussed that and we will summarize everything that you need to know. The text below includes data – from large-scale studies performed by SEMrush – one of the world’s leading competitive research service for online marketing.
In the SEO game, good content is not a guarantee for a low bounce rate on your website. We, at 411 Locals, face challenges like this every day and will give you a piece of advice on how both how to turn low-quality content into neatly organized and how to proceed with good-quality content that is giving you high bounce rate.
411 LOCALS USES UNORTHODOX APPROACH TO DEALING WITH PSYCHOLOGICAL TRAUMA - BRINGING IN $5,260 TO BENEFIT THE LAS VEGAS VICTIMS’ FUND IN THE PROCESS
When your pages rank for mid-funnel queries, this can build authority and recognition, which will pay off later in bottom-funnel searches.
411 Locals is co-sponsoring a “#VegasStrong Chalk Art Contest” with Boca Park that will surely “draw” a crowd in Las Vegas on Saturday, October 21st from 9am to 4pm on behalf of the Las Vegas Victims’ Fund. The contest is being held in a fenced-in vacant parking lot located at 2955 S. Las Vegas Blvd. near the Peppermill Restaurant.