Link Building Tips for 2018
There are many opinions on what the most important part of the SEO process is, but there is no doubt that backlinks are one of the most important ranking factors. The 411Locals team assures you that this argument is still valid in 2018
What’s Wrong with Fake Reviews?
About 85% of the consumers report that they trust online reviews. It is important to maintain this trust, and reviews directly affect a business’ reputation, whether negatively or positively. But before anything, trust needs to be evaluated. Consumers who realize reviews are fake will move on to another business. The idea is that fake reviews can be easily spotted, and even if a consumer spots one out of hundreds, he/she will most likely look for another service/product provider with more credible reviews.
Can the Nofollow Link Be Useful? Nofollow tags explained
The nofollow tag is a basic piece of HTML which allows webmasters to control whether search engines follow a link or not. Judging by the name, you can probably figure out that in terms of “control,” we mean that it actually instructs search engines not to visit the site.
What Is an SEO Checkup and Why Is It Important?
SEO remains a core facet of any successful digital marketing campaign in 2018, and today, we at 411 Locals, will talk about SEO checkup. We recommend to do that at least once per year, and we’ll give you more details about the term and what the process includes, below on this page.
3 Common Web Content Mistakes in SEO
Promotion & purchase information – this is basically the aggressive promotion stating why your product is the best out there and why you are the right option people can make.
Service/product descriptions – Your clients will want to know why your service/product is the best, and a detailed description will do a much better job than if you just state it.
Everything You Need to Know as a PPC Expert
Managing the Google Quality Score
Google’s Quality Score is based on the following three things:
Landing Page Relevance
Instead of stuffing keywords, using just a few that target a specific ad groups of people is recommended. This why we can write a better-targeted copy that finds its niche.
411 Locals has handled online marketing solutions for more than 50,000 client companies in a variety of industries throughout the United States. Its services include web design, logo design, landing page design, online reputation, local SEO, organic SEO, custom videos, paid ads, content marketing and link building.
Nowadays, having unlimited access to information and data is not just easy achievable, it is a fact. As a leading SEO/Marketing Company, we at 411 Locals, believe that this is a double-edged sword. Stay with us with on this page to see why overloading in data is more of a bad thing than beneficial for your work.
How To Distribute Your Content Better in 2018
We have all heard the “content is king” phrase, and while the 411 Locals team agrees that content is important both for the visitors of your website and Google, it simply doesn’t make sense to produce tons of content just for the sake of having it. We believe the that setting targets of blog posts per month is not really the best solution to keep your marketing strategy.
Top 3 Pay-Per-Click Trends in 2018
There has been a lot of talk and hype around voice search, and numerous smart speakers have been sold because of this. This is the first time voice search has brought full sentences to the way we ask engines and the answers we receive from them. Learn more: