Red Bull Can You Make It? challenges college students from around the world test their mind and body on the journey of a lifetime.
The catch? We took their cash, credit cards and mobile devices from them. No safety nets. Just their wits, their charm and Red Bull to use as their only currency to exchange for transportation, food, water, shelter and adventure. Check it as the 2018 teams just crossed the finish line in Amsterdam after an epic week.
Lindsey Vonn is the ultimate competitor and inspiration to everyone around her. We’ve been honored to be a partner of the Lindsey Vonn Foundation. As she prepares to compete in the 2018 Winter Olympics we will be cheering loud and proud (from our couches, of course).
There’s a sense of urgency and cool around activism right now. Protest marches, call banks, town halls, and postcard-writing parties merely scratch the surface. The political zeitgeist of the moment is giving rise to fresh, new, and “from scratch” forms of activism. And while digital is still a driving force, we’re seeing a shift away from the ease of “clicktivism”: Young people are being galvanized to put boots on the ground to make change in their communities.
We look into our Magic 8-Ball to predict 2018 design trends for HOW Design.
Spoiler alert: Cut through the BS and use design language to create genuine experiences.
With the colder months approaching, adidas challenged us to come up with an activation empowering women to train through the winter. Our answer was a collective We Run Winter running experience, challenging women to battle the elements and earn rewards along the way.
Introducing our new issue of Humanly Magazine.
As an immersion into the lives of young people today, our third issue takes a deeper look at how youth culture is impacted by the political climate of 2017. We can agree it’s been a weird year. Conversations have been both incredibly charged and utterly boring. The sameish headlines and fake news populates our newsfeeds day after day.
What we found throughout our research we found that crisis breeds creativity. This issue highlights the expected artists moving culture forward today. Check it out.
To build excitement for adidas’ newest soccer franchise, Nemeziz, we partnered with SoccerDotCom create a digital activation around the new Ocean Storm Nemeziz pack.
Out of the 770 videos submitted, only one could win. Ian Green, a 15 year-old from North Carolina, took the contest by storm (pun intended).