Banana Republic is inviting customers to discover a collection of elevated, elegant styles curated specially for a momentous day. The brand’s digitally-led Weddings & Events shop went live in May, outfitting customers for a variety of occasions from engagement party to honeymoon, and wedding guest, too. Although the brand has featured occasion shops in the past, this is the first dedicated Weddings & Events shop Banana Republic has offered in years. Why now? Jessica Magaro, Head of Digital for the brand, says there is a “massive” macrotrend and resurgence of events this year—weddings, especially, are forecasted to hit a 40-year high, with more than 2.6 million weddings expected.
Banana Republic has commissioned four LGBTQ+ artists to create unique pieces incorporating vintage Banana Republic garments. The four artists—Serge Gay Jr., Andy Bellomo, Parisa Parnian, and Marcos Chin—use fashion as a form of expression, with style playing an important role in each artist’s life, both professionally and personally. Banana Republic partnered with the four artists with the aim to inspire other LGBTQ+ creatives, leveraging the brand’s platforms to amplify the artists’ work and stories. Embracing vibrant colors, bold patterns and statement illustrations are a recurring theme for each uniquely crafted piece telling a story of resilience and resourcefulness.
Beginning with Black History Month, Banana Republic’s True Hues campaign champions BIPOC talent in front of, and behind, the camera. True Hues—an inclusive range of foundational solution-wear designed to complement natural skin tones—expands this spring with a wider range of colors, celebrating individuality and choice. The campaign was shot by renowned Black photographer Dana Scruggs, with a broad cast of ground-breaking advocates and allies who embody true diversity across body type, gender identity, skin tone, ability and background.
Weâre excited to expand our ongoing partnership with Harlem's Fashion Row, an organization that supports emerging talent and provides a platform for underrepresented Black and Latinx designers. With our shared commitment to work with designers of color in the fashion industry, earlier this month we joined their second annual Designer Retreat. During the retreat, Head of Womenâs Design, Omar Nobil shared what's to come from Banana Republic and Adam Mohamed, Head of Trend and Concept, had conversations with designers about their career aspirations and navigating the industry. We also announced the winner of HFR's ICON 360 award and recipient of a $10,000 grant made possible by our sister brand, Janie and Jack. Meet the winner. #WeAreBanana
“At Banana Republic, we understand that a better tomorrow starts with the work we do today. We Will Work For A Better Republic – alongside our partners Delivering Good, Inc. and Rock the Vote – to advocate for one another, lift each other, and be the change.” - Mike Janover, Head of Marketing for Banana Republic. See how we're promoting voter registration and donating $20 million of new clothing to those in need through two new partnerships:
Gap Inc. and Gap Foundation continue to find ways to support communities in need and the heroes on the front lines.
Go #BTS with our Creative Director, Len Peltier, and our CMO, Mary Alderete, on our latest campaign that spotlights the long-standing values and authentic relationships of the brand at culturally relevant moments.
Did you know that the average time to produce a garment is 18-20 weeks? Our newest responsive design model is changing this, giving us the opportunity to design trend-setting product even faster.
We’re thrilled to be nominated for a Shorty Awards for social good in the retail & e-commerce place for our True Hues campaign. This campaign was built on a foundation of two things: our values and our customers.
Meet our leaders behind men’s and women’s design, what qualities they look for when hiring for their teams and how they're creating an environment grounded in purpose.