Company Updates

It's National Caregivers Day! At Brookdale, our caregivers are essential in fulfilling our mission, and the important work they do every day makes a difference in our residents' and families' lives. There are thousands of dedicated associates across the country in assisted living, memory care, skilled nursing and Brookdale at Home providing support and assisting residents with daily-living tasks such as bathing, dressing, grooming, housekeeping and pet care, as well as managing medications. The high-quality care and services our caregivers provide, along with the relationships and bonds they have with our residents and their families demonstrates their commitment to those we serve. Thank you to all our caregivers for your hard work and your passion for caring for seniors – our residents have the opportunity to live life to the fullest because of the meaningful role you play in their lives.

While there are numerous veterans looking for senior living options each day, many may not be aware of the benefits available to them through the Veterans Aid and Attendance program. Learn more about these benefits below. We also encourage veterans, transitioning active military, and military spouses to apply for Brookdale open positions. Find your passion. Apply today! https://careers.brookdale.com

We are proud to be named #1 in Customer Satisfaction among Assisted Living/Memory Care Providers in the J.D. Power 2022 U.S. Senior Living Satisfaction Study. A true testament to our teams who live our mission each day!

Nashville Business Journal honors Lucinda “Cindy” Baier in this year’s class of winners. Brookdale Senior Living CEO Lucinda (“Cindy”) Baier has been named to the Nashville Business Journal’s 2022 list of Most Admired CEOs. This is the third time Baier has been included on the list. To assemble this prominent list of area CEOs, nominations are made by the public. From there, nominees are grouped into categories based on company size and type and then voted on by their peers. The highest-scored CEOs make the list of honorees. Congratulations, Cindy!

Brookdale Senior Living President and CEO Lucinda “Cindy” Baier was the featured guest and host of close to 15 women on the Leadership Healthcare board. Leadership Healthcare (LHC) is an initiative of the Nashville Health Care Council that provides educational and networking opportunities for emerging leaders in healthcare. Baier serves as Vice-Chair of the Nashville Health Care Council’s Board of Directors. She offered attendees advice and answered their questions about navigating career growth and finding fulfillment.

Jaimie Harel, former sales counselor at Brookdale Springs Mesa, has been posthumously honored with a 2022 Hero Award from Argentum, a national senior living trade association. The Hero Awards recognize the highest levels of excellence, caring and dedication in senior living. During her 25 years in senior living, Jaimie displayed passion for residents and their families every day. She cared deeply for those around her, and always put them first, all while battling multiple bouts of cancer. Those who knew her best say she was always demonstrating her passion, positivity and dedication to helping others.

Training magazine has recognized Brookdale as one of the 2022 Training APEX Award winners. According to Training magazine, “The Training APEX Awards ranking is determined by assessing a range of qualitative and quantitative factors, including financial investment in employee development, the scope of development programs, how closely such development efforts are linked to business goals and objectives, and their effectiveness in terms of business impact.”

Brookdale Senior Living has announced the 2022 recipients of The Cornerstone Awards. The Cornerstone Awards were created to reflect Brookdale’s cornerstones of Passion, Courage, Partnership and Trust, the foundation from which the company’s associates deliver their mission of enriching lives. Katherine Turman, sales manager at Brookdale Fort Smith, Ark., received the “Bill Sheriff Passion Cornerstone Award.” Gabrielle Barker, medication technician at Brookdale Danville Piedmont, Va., received the “Jackie Clegg Courage Cornerstone Award.” Dawn Potts, business office coordinator at Brookdale Ithaca, N.Y., received the “Cornerstone Award for Partnership.” Debra Gordon, a nursing manager at Brookdale Meridian, Miss., received the “Jim Seward Trust Cornerstone Award.”

For the fourth year in a row, Brookdale is celebrating two extraordinary leaders named “Women of Distinction.” Sara Terry, senior vice president of Resident and Family Engagement and Experience, and Jamie Merrill, regional vice president of Operations, are Brookdale’s latest award recipients in this year’s McKnight’s Women of Distinction program. Terry will be inducted into the Hall of Honor, which recognizes executive-level women who have made significant contributions to their organization or industry. Merrill has been recognized in the Rising Star category, which honors women who have demonstrated exceptional commitment at the community or corporate level early in their careers.

Brookdale Senior Living raised more than $1.2 million in 2021 as a Diamond National Team for the Alzheimer’s Association Walk to End Alzheimer’s®. Since 2008, Brookdale Senior Living has raised more than $19 million to support the care, research and advocacy efforts of the Alzheimer’s Association.