Centerline Digital Company Updates | Glassdoor

Company Updates

  • "You have to let the user lead their own discovery and navigation of your VUI's features. Users prefer control." - Senior Digital Strategist Jared Brickman's Part III on voice user interfaces, disambiguation, and conversational markers. Check it out!

    Voice User Interfaces and How to Write For Them, Part III - Centerline Digital

    In my last post, I reviewed the styles of voice interaction (command-and-control vs. conversational) and how they inform scripting for voice user interface (VUI). Also, I shared an approach to writing prompts that helps users learn how to interact. However, a seamless voice-only experience is more than well-designed feature prompts.

  • Own Your Interview - Nine Questions Every Content-Writing Candidate Needs to Ask ❓ Repost from MarketingProfs from Centerline Senior Content Writer Marc Thaler. Check it out!

    Own Your Interview: Nine Questions Every Content-Writing Candidate Needs to Ask - Centerline Digital

    To this day, I'm certain they didn't see it coming. Sitting in a conference room and interviewing for Centerline's content-writer job, I walked three of my to-be colleagues through my resume. The conversation focused on my 10 years as a sports journalist, some of the memorable events I'd covered, and the people I'd interviewed.

  • Not sure how to measure your offline marketing efforts? Content Strategist George Perry's got your back. Check out his blog on measuring offline efforts in an online world:

    Measuring Offline Efforts in an Online World - Centerline Digital

    Measuring your marketing efforts is important (duh), which is why there are services like Google Analytics, Watson Analytics, Facebook Insights, KISSmetrics, Site Catalyst, Coremetrics...the list goes on. Using these tools lets you determine how successful your online efforts are, which in turn lets you determine your ROI.

  • "It's clear that as an industry, we're working on getting a sense of what success looks like." - Associate Marketing Manager Samantha Cibelli with an analysis of tech marketing survey trends. Check it out!

    Technology Content Marketing - Room to Grow - Centerline Digital

    Content Marketing Institute, MarketingProfs and IDG recently shared their annual report with North American technology marketers. The highlight of this year's report is that 24% of the 300 respondents said their organization's overall approach to content marketing is "extremely" or "very" successful.

  • What metrics really matter? A look at measuring your marketing, from Content Strategist George Perry: http://glassdoor.com/slink.htm?key=vQd9j ��

    What Metrics Really Matter? - Centerline Digital

    When it comes to determining success in marketing, it really comes down to what you can measure - those stats are the only way to prove that your marketing efforts (whatever they may be) actually worked. But which metrics should you be paying attention to?

  • There is A LOT going on behind the scenes of a shoot. It's Line Producer Nikki Gusse's job to keep everyone on track. ��✨ We followed her around set for a day - check out a "typical" day in her life, on the blog:

    Day in the Life: Nikki Gusse, Line Producer - Centerline Digital

    It's easy to forget the amount of work - both in front of and behind the camera - that goes into producing videos for our clients. From the accounts team determining the client's "ask" to the creative team pitching ideas, there's a lot of behind the scenes work that goes into creating each unique video.

  • Part II is up! Jared Brickman, senior digital strategist and builder of the Centerline chatbot, on how to make VUIs intuitive, the difference in interfaces, and smooth interactions. Check it out! ��

    Voice User Interfaces and How To Write For Them, Part II - Centerline Digital

    In my , I announced that Centerline is building a voice-only chatbot. When finished, it will join our recruitment team at hiring events in order to help them answer "softball" questions from interested candidates. For job seekers, we want to deliver an experience that's intuitive and seamless.

  • Associate Creative Director Aaron Thaddeus went to a talk about creativity at #HighFiveConf hoping to get some quick tips on how to spur creativity when you're in a slump. What he got was a whole lot more. Check it out!

    Overcoming the Fear of Being Creative - Centerline Digital

    I went to Von Glitschka's "Creatively Recalculating" talk at looking for quick answers to overcome fear when it comes to being creative. What I gained from it was far more useful. Self Reflecting: When I was a kid, I used to have a very wild imagination.

  • Announcing Centerline Austin! We're opening a branch in the Lone Star State, y'all! More on #CLAustin, on the blog. ⭐️

    Centerline Stays Weird With Opening of Austin Branch - Centerline Digital

    We are thrilled to announce we are opening a second Centerline location in Austin, Texas. The office will be located in Austin's eclectic North Loop neighborhood and will be fully-staffed with strategic account and creative talent. Centerline has significant existing client business in Austin and the city offers a plethora of fresh new business opportunities for the agency.

  • 30 million people will have voice-first devices in their homes by the end of 2017. �� It's safe to say that now would be a good time to make sure your website is showing up on local voice search. Check the blog to find out more.

    Finding Your Local Voice: Showing Up For Local Voice Search - Centerline Digital

    By the end of this year, it's estimated that there will be more than 30 million voice-first devices (like the Google Home and Amazon Echo) in US homes - and that doesn't count mobile devices like phones and tablets that have other primary functions.

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