Chadwick Martin Bailey Company Updates | Glassdoor

Company Updates

  • We're excited to announce that we've joined the ITA Group family. Learn more here: http://glassdoor.com/slink.htm?key=vQHe0

    ITA Group Acquires Market Research & Strategy Leader Chadwick Martin Bailey

    CMB's three decades of data-driven market research and strategy expertise brings ITA Group the ability to recommend targeted market research that addresses increasingly complex business needs. The acquisition was effective as of Sept. 1, 2017. "Organizations are demanding to know the future," said Tom Mahoney, ITA Group Chairman and CEO.

  • How we dress our kids says as much about us as parents as it does our children--we gravitate towards brands that help us express who we are as parents.

    What Kind of Mother Are You?

    People are quick to judge how we parent these days. No matter what you do, someone's bound to have an opinion. And social media makes it especially hard where people can publicly shame and criticize parents from behind the veil of an Instagram handle.

  • Part 1 of research we did for the Boston Globe Spotlight Team's in-depth look at Boston's long history of racism, and its continued presence today: http://glassdoor.com/slink.htm?key=vQLzI

    A brand new Boston, even whiter than the old

    The? hope was that Boston's newest neighborhood - the Seaport - would be for everyon?e?; after all, ?some $18 billion in ?taxpayers' dollars were devoted to it. But look around and you will see a place ?that benefits largely the white and wealthy.

  • CMB's Erica Carranza, Ph.D. on identity: “[A]s a consumer, if you don’t like the kind of person you think drinks Jäger, you’re not going to drink it yourself,” Carranza said. “That’s because consumers aren’t just asking themselves, ‘What brand do I want to use?’ At a deeper level, they’re asking: ‘Do I want to be the kind of person who uses this brand?’ To really attract new consumers, brands have to give them a tribe that they want to belong to.” http://glassdoor.com/slink.htm?key=vQuyY

    Can Jägermeister's Bold Rebranding Effort Shake Off the Brand's Long-Standing Frat Bro Image?

    Jägermeister is fully aware of how it's been perceived over the past several decades-and how it's been celebrated at frat parties on college campuses across the country. From Jäger-bombs to shots, the liquor is arguably less known for its complex flavor profile than it is for its party vibes.

  • Congratulations to our Advanced Analytics team for receiving the Children's Trust of Massachusetts' 2017 Partnership Award. Learn more: http://glassdoor.com/slink.htm?key=vQHec

    Chadwick Martin Bailey's Advanced Analytics Team Recognized with the Children's Trust's Partnership Award | Chadwick Martin Bailey

    BOSTON-Chadwick Martin Bailey (CMB)'s VP of Advanced Analytics, Dr. Jay Weiner and Senior Analyst, Liz White were honored with the Children's Trust's Partnership Award. Awarded annually, the Partnership Award recognizes people and organizations who have worked with the Children's Trust and whose partnership has directly impacted the goals of the organization.

  • Come see us at the 2017 Corporate Researchers Conference in Chicago! We'll be speaking with client American Family Insurance on a comprehensive consumer segmentation we did that helped reveal deep insights into who their customers really are.

  • Check out our open positions and learn what life at CMB is like: http://glassdoor.com/slink.htm?key=vQyCa

    Marketing Research Jobs | Chadwick Martin Bailey

    We're always looking for collaborative, engaged professionals to join our growing team. Learn more about our current openings.

  • Flexibility and communication are key when it comes to a successful telecommuting work arrangement: http://glassdoor.com/slink.htm?key=vQlcT

    Words from a Veteran Telecommuter

    I have the coveted corner office with a magnificent view. But it's not the typical "corner office" you might be thinking of, the one perched thirty stories up, with floor-to-ceiling windows offering unobstructed views of the bustling city street below. Nope, my corner office looks out over the quiet, rural landscape of my backyard in Maine.

  • Ever wonder how travel sites/websites can predict when airfare will rise and fall? Seems like magic, but let's peek behind the curtain to see what's happening: http://glassdoor.com/slink.htm?key=vQ4Dz

    Flying High on Predictive Analytics

    Buying a plane ticket can be a gamble. Right now, it might be a good price, but who's to say it won't drop in a day-a week? Not only that, it may be cheaper to take that Sunday night flight instead of Monday morning. And oh-should you fly into Long Beach or LAX?

  • Ever wonder how travel sites/websites can predict when airfare will rise and fall? Seems like magic, but let's peek behind the curtain to see what's happening: http://glassdoor.com/slink.htm?key=vQ4KR

    Flying High on Predictive Analytics

    Buying a plane ticket can be a gamble. Right now, it might be a good price, but who's to say it won't drop in a day-a week? Not only that, it may be cheaper to take that Sunday night flight instead of Monday morning. And oh-should you fly into Long Beach or LAX?

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