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🚀 Exciting times at Curve HQ as we welcomed Sebastian Francis, one of the masterminds behind HACIEN Tequila! 🎉 As a start-up which focuses on consumer insights, it was fascinating to hear the story behind Seb's entrepreneurial journey with Hacien; from brand inception to landing big retailers. We delved into the secrets to Hacien's success: the art of creating a unique product, cracking the market, and delivering impactful activations. It's fair to say we learnt a lot from Seb, and not just from our tequila tasting and cocktail making masterclass 🍹 Cheers to Seb and the Hacien team!