Launch and Success of India’s Largest Grocery Loyalty Program Grofers in an industry first initiative, introduced Smart Bachat Club, a membership/subscription based service for its customers. The first loyalty program of its kind for any online grocery player in the country, crossed 5 Lac paid subscriptions, within 8 months of its launch. Introduced on the 1st of January 2018, Smart Bachat Club which is now the biggest loyalty program in the country, comes as a promise to offer loyal consumers a choice to widen their savings.
Funding from SoftBank In a major move to fuel its growth in the e-grocery segment in India, in march, 2018, Grofers raised Rs.400 crore from Japanese conglomerate SoftBank Group. The funding round also saw other investors including Tiger Global and Apoletto Asia. Total funds raised by the leading e-grocer thus stand at $226.5 million. With the funding, Grofers continues to invest in building private labels and supply chain improvements. A significant amount of investment has been invested in building infrastructure and technology and efficient supply chain management to achieve deeper penetration in existing Grofers cities.
Grofers Entry into FMCG Segment with Private Label Products Grofers, in July, 2018 announced its foray into the FMCG segment with the launch of seven new brands under two categories – Budget and Popular G-Brands. The brand today has over 700 private label products. With this significant business expansion, Grofers aims to drive the next wave of growth for e-commerce sector by providing customers with the best quality products at the lowest prices.
Grofers will soon be completing 5 years in India! In December, 2018, Grofers will complete five years in India. The brand has been growing month-on-month and this has been possible only with the love and trust that our customers bring to the table. We will continue to pass on the benefits to our valuable audience.