Kobie Marketing Company Updates | Glassdoor

Company Updates

  • 2020 is a milestone year for us as we’re celebrating our 30th anniversary. Over the past three decades, we’ve grown into an industry powerhouse with a full suite of loyalty services and over 350 teammates across three sites. With our propriety technology and deep loyalty expertise, we’re proud to run some of most recognizable loyalty programs in the industry. But we didn’t get here alone — thanks to every client and teammate who has been part of this journey and supported us along the way. We’re excited for what’s to come.

  • Our Senior Loyalty Consultant, Kate Hogenson, breaks down the key innovations in customer retention on our recent blog post: http://glassdoor.com/slink.htm?key=vQ6bE

    The Paradox of Innovating in Retention: The Unsexy Can Make You Sexy - Kobie Marketing | The Muse: A Loyalty Experience

    The key innovations in customer retention today are not necessarily bleeding-edge new strategies or technologies, but enhancements and well-imagined reinterpretations of classic marketing techniques: subscription, curation and re-ordering. Subscription is both the latest trend and something that dates back to the Book-of-the Month Club, which has passed its 90th birthday.

  • Our Chief Strategy Officer, Dave Andreadakis, sat down with Street Fight Magazine to discuss Dominos' new mobile gaming app: http://glassdoor.com/slink.htm?key=vQ6Dp

    Domino's Mobile Gaming App Increases Brand Exposure Between Sales

    Forget special badges or gold-level status-for those who complete all six levels of its new mobile game, Domino's is giving out free pizza. Unveiled earlier this month, the pizza chain's "Piece of the Pie Pursuit" mobile game allows players who successfully navigate their way through a Rube Goldberg machine and earn 60 loyalty points to cash out on a free medium, two-topping pizza.

  • Our VP of Loyalty Strategy, Howard Schneider, discusses the affects of blockchain for loyalty programs via MarTech: http://glassdoor.com/slink.htm?key=vQzxZ

    An expert on loyalty programs has a warning for blockchain startups - MarTech Today

    A variety of blockchain startups, such as the Lichtenstein-based DigitalBits Project, are looking to employ the protocol's tokens to reinvent loyalty programs. Many of the startups envision a marketplace where loyalty points become a kind of cryptocurrency, exchangeable between the loyalty programs offered by brands.

  • We wrapped up our donation drive for CASA St. Petersburg last week. Thanks to everyone who spring-cleaned, we donated over 25 boxes of clothing and household items! #lifeatkobie

  • Are you a Transactor, Revolver or Non-credit cardholder? Our Senior Loyalty Consultant, Meg Kennedy, breaks down the many sides of consumer credit cardholders and their needs: http://glassdoor.com/slink.htm?key=vQVpJ

    The many sides of consumer credit Cardholders and their needs - Kobie Marketing | The Muse: A Loyalty Experience

    Credit cardholders come in all shapes and sizes It is easy sometimes to think in black and white rather than shades of gray when it comes to credit card behavior. Or perhaps in this digital world we tend to think of things as being either on or off.

  • FierceRetail sat down with our Vice President of Loyalty Strategy, Howard Schneider, to discuss Target's move toward a tender-neutral program and what it means for Target shoppers: http://glassdoor.com/slink.htm?key=vQVgh

    Target joins multitender loyalty trend

    Earlier this month, Target announced plans to debut a new loyalty program called "Target Red." The main focus of the new program was to offer something to consumers that was not tied to a payment card. Moving away from a one-card approach to a multitender loyalty program is a growing trend among the retail industry.

  • There is a lot of buzz about how Blockchain will affect loyalty programs, financial services and marketing initiatives in general. Read what our Vice President of Loyalty Strategy, Howard Schneider, has to say: http://glassdoor.com/slink.htm?key=vQwmf


    In recent months many people have written and spoken about Blockchain technology and its potential to be a game-changer. There is a lot of buzz about how it will affect loyalty programs, financial services and marketing initiatives in general. I am not a Blockchain or technology expert.

  • We have a new blog post! Check out our latest post by our Loyalty Consultant, Scott Lehner, on subscription businesses and the path to customer loyalty: http://glassdoor.com/slink.htm?key=vQwsG

    Loyalty in The Subscription Model World - Kobie Marketing | The Muse: A Loyalty Experience

    Marketers and consumers alike are flocking to subscription-based shopping models. But these businesses face a daunting challenge: maintaining customer loyalty over the long haul. Think about how difficult it is for a box subscription business like Birchbox or a service subscription like Match.com to earn their customers' loyalty every month - constantly driving toward repeat ...

  • And the Kobie Olympic Games have officially commenced. Congrats Team Liechtenstein, Team Russia and all of the Kobie Olympians for a great week of games! #LifeatKobie

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