Naylor Launches New Programmatic Advertising Network to Help Associations Engage More Members and Capture More Non-Dues Revenue
Utilizing the latest audience-targeting technology and Naylor’s historic ad sales success, Naylor Association Solutions has launched a programmatic advertising network that gives associations the ability to leverage and grow their digital audience data and access a new non-dues revenue stream through programmatic advertising sales on their websites, career centers and across the web.
Programmatic advertising is the use of automation in the buying and selling of online media. Through a specialized technology stack, site user characteristics are collected, allowing ads to be sold by individual impression and creating highly targeted advertiser campaigns.
“Regardless of your size or industry, Naylor has a team with the sales expertise and ability to handle full ad inventory management operations.
For more information about Naylor’s programmatic advertising and retargeting capabilities, visit http://glassdoor.com/slink.htm?key=vQkQd.
Naylor will assume ownership of key association contracts for job boards from Health eCareers.
“We strongly believe that Naylor provides the best business, technology and account management solution to ensure continuity for our valued association partners,” said Justin MacLean, Health eCareers’ managing director.
“Their well-established healthcare career center network includes more than 300 associations supporting the recruitment advertising needs of thousands of hospital and ambulatory care facilities."
Associations can now integrate the Credly app with their career center through the Naylor Marketplace!
This integration helps association members be recognized in their association's career center for industry-related digital credentials they've earned. It also enable employers to more easily find candidates with sought after credentials.
We're proud of this partnership and look forward to seeing how it benefits our association clients and their members!
The Naylor Marketplace is accessible to anyone with a Naylor career center or Naylor's association management software.
Naylor Association Solutions has announced the launch of their Naylor Marketplace, believed to be the association industry’s first – and only – third-party app store enabling associations to integrate the software solutions of their choice with their Naylor AMS or Career Center — in minutes and without the cost and effort required historically.
The Naylor Marketplace will eventually have one-click integration with all of the major types of software applications that associations use today; everything from email platforms, online communities and learning management systems, to online assessment tools, accounting software, and social media platforms. A sampling of the industry-leading companies with integrations available today in the Naylor Marketplace includes Higher Logic, SmartBrief, Brazen and Blue Sky eLearn. Integration categories and new applications will be added on monthly basis.
Learn more about this product at http://glassdoor.com/slink.htm?key=vQsgl.
Associations promote community, mutual assistance and shared growth. At Naylor, we participate in a variety of charitable activities to emulate these ideals. Read more on our website: http://glassdoor.com/slink.htm?key=vQC5D
Naylor Association Solutions acquired Schaumburg, Illinois-based WJ Weiser and Associates, a leading provider of association management solutions. WJ Weiser services include everything from full outsourced management of associations to specialized services.
“We are proud to be joining a company with such depth & experience in the association marketplace,” said Wendy Weiser, president/CEO, WJ Weiser and Associates. “I’m really excited to introduce the Naylor suite of products & services to our customers, & impressed with the Naylor & RLJ vision for growing the business,” stated Weiser.
Naylor Association Solutions announces that it has acquired exclusive U.S. and Canadian distribution rights to Blue Sky Broadcast’s full range of online learning services for the association industry, including the Path™ Event Learning Platform, launched in late 2014. Founded in 2002, Blue Sky Broadcast helps 200+ associations capture educational content from live or virtual settings, and facilitates the management and delivery of content to a global audience through its award-winning learning platform.