OCBC launches brand promise to be Simply Spot On for customers
The tagline is a pledge to listen to customers, understand their needs and provide the most appropriate solutions for them
OCBC Bank today launched a Brand Promise campaign with the tagline Simply Spot On (深知你心，更合你意). The Brand Promise is not a marketing campaign. It is OCBC Bank’s pledge to customers that it will make the effort to listen to them, truly understand them, and come up with the most appropriate solutions to meet their needs.
The Brand Promise has been the focal point of OCBC Bank way before the launch of the tagline. The pledge to be Simply Spot On cuts across everything the bank does – its products and processes; channels and capabilities; client service and interaction; and in our suite of digital offerings which aim to give customers the fastest, most convenient and seamless experience digitally.
Other than providing insights on derivatives and forex, OCBC’s Global Treasury and Investment Banking (GTIB) enjoys spending their free time baking and designing fun, colourful cookies with the youths at Movement for the Intellectually Disabled of Singapore (MINDS). The division is particularly passionate about disadvantaged youths in Singapore and has been a huge patron of the organization and its kids for the last 3 years. “We hope to close the gap, to help [the youths] stay socially engaged and gainfully employed,” Mr Lam Kun Kin, Head, GTIB Division (extreme right) shared.
At OCBC, the learning culture extends beyond our own four walls. Innovative capacities are enhanced by external interactions. The faster we learn, the more future-ready we become. This week, we shared our AI journey with industry experts at the launch of “AI in Finance”, an online course jointly developed by the Centre of Finance, Technology and Entrepreneurship and Ngee Ann Polytechnic. We hosted a half-day learning journey for a group of 15 year olds who wanted to know what their future jobs will look like in a bank and spent an evening with “DAWS” to learn about human decision making and biases and how to navigate the maturing field of data science.
OCBC Future Smart Initiative helps train, develop and prepare our Bank employees to be relevant in a technology-infused and innovation-filled world of the future. Featuring commentaries from senior leaders, industry thought leaders and learning advocates on all things digital, here are the highlights from Day 2 of our launch event. #futuresmart #campusatocbc #learningculture http://glassdoor.com/slink.htm?key=vQWP4
OCBC Future Smart Initiative goes beyond the realm of ideas, by supporting the development of our Bank employees through a structured three-year programme to become future-ready with digital competencies, knowledge and skills to compete in the new economy. Take a peek at what happened on Day 1 of our journey into the future here. #futuresmart #campusatocbc #ocbc
We’re proud to launch another ‘AI first’ in Singapore! Virtual voice-powered banking assistance is now a reality with OCBC’s banking services integrated on the Google Assistant. Using a Google Home device or via any smartphone, you can now chat with the Google Assistant about OCBC home loans, your retirement, your kids’ education, FX rates or even ask for financial markets information. Just say, “Hey Google, talk to OCBC”! http://glassdoor.com/slink.htm?key=vQ6Kt
Each year, Campus At OCBC appreciates our internal trainers who volunteer their time freely to impart knowledge and skills to the rest of the bank. These subject matter experts contextualise content to the needs of the organisation and enhance learner experience with invaluable industry stories and experiences.