RED Interactive Agency Company Updates | Glassdoor

Company Updates

  • Building a customer-centric brand ecosystem is much easier said than done. Our VP of Customer Experience Strategy shares insight into our process for creating customer-first experiences here at RED with Creative Bloq.

    How to be truly customer-centric

    Santa Monica-based agency RED describes itself as a "modern agency that focuses on the customer experience." Working with big brands including Netflix, GoPro, Riot Games and more, the team takes a holistic look at customer needs and expectations in order to design better solutions.

  • Match cuts, quick transitions, and short narratives define our latest work for Michelob ULTRA - six-second bite-size spots that will be airing all summer long during PGA TOURs weekly highlights on Twitter.

    Michelob Ultra Aligns With Golf Via Twitter's PGA Amplify Program

    Developed with Red Interactive Agency, 13 six-second spots will run as mid-roll ads in weekly PGA Tour highlight reels through September.

  • More doesn't always mean better. In our latest feature for The Drum, our VP of Brands & Campaigns explores the ever-growing social media landscape and argues why brands need to get more comfortable saying 'no'.

    Why saying 'no' could be a brand's savior on social media

    Recently I was asked what the biggest challenge for brands on social media will be in five years. It is a question that stuck with me, for both the inherent, puzzle-like quality of trying to figure it out, and how inadvisable it would be to forecast almost anything in 2022.

  • As more brands race to create conversational UX experiences for consumers, our Sr Product Strategist identifies what will be the key to this technology’s longevity and success in Fast Company’s latest contribution post.

    Creating A More Human Conversational UX: Lessons From Google

    Voice Assistants such as Siri, Amazon's Alexa, and Google Assistant allow us to interact with devices simply by talking to them. With these experiences becoming more common, brands need to learn how to craft conversations that feel natural and authentic. RED Interactive Agency-where I'm a senior product strategist-recently attended a Conversational UX workshop at Google.

  • We recently partnered with PBS KIDS to create and release Daniel Tiger's Neighborhood App for parents! Read our recent interview in Diverge Now to gain insight into the strategy and final product.

    RED Interactive Agency Partners with PBS Kids to Create Daniel Tiger for Parents App

    RED Interactive Agency has worked in partnership with PBS KIDS, along with The Fred Rogers Company to create the Daniel Tiger for Parents app for parents. The app provides one place for parents to have everything they love from the series - including favorite songs, videos of Daniel and his parents, helpful hints from child development experts and more - right at their fingertips.

  • This year, Super Bowl ads went political. Learn more in this week's RED Alert as we reflect on those Super Bowl ads that were disruptors in their space.

    RED Alert: Super Bowl of Statements

    The Big Game featured some big matchups, and only one of them happened on the gridiron. Some advertisers decided to lean all the way into this year’s tense political climate and deliver emotional rebukes against sexism and...

  • Thinking customer-first doesn’t just elevate a brand. It can actually make you a better person. Our Executive Creative Director explains 10 reasons why.

    10 Ways Customer Experience Makes You a Better Person

    At RED, we believe in taking a customer-first approach to everything we do. When you’re aiming to create experiences and campaigns, and products specifically around customers’ needs, it’s hard to miss...

  • We recently sat down with Proto.io, the leading protoyping platform, to talk about today's design processes, and the importance of prototyping using examples from our recent redesign of the new http://glassdoor.com/slink.htm?key=vQXb5.

    The Importance of Prototyping with RED Interactive Agency - Proto.io Blog

    RED Interactive Agency is one of the most creative and prestigious agencies in the country, with clients such as ESPN, Formula 1, Netflix, BET , and Oprah. We had the pleasure of meeting both the Associate Director of UX, JP Arsenault, and the Creative Director, Rick Dias.

  • Created in collaboration with RED Interacitve Agency, Edmunds is all new in the New Year, debuting a new brand identity in over 50 years. Hear from RED and Edmunds in an interview with DIVERGE NOW.

    RED Interactive Agency Helps to Redesign New Brand Identity for Edmunds

    Edmunds, the car shopping and information platform, has debuted a new look in collaboration with RED Interactive Agency, a Santa Monica based customer experience agency. In developing the new brand identity...

  • As marketers and advertisers, we have the rare ability to change people’s perceptions and define what normal is. Hear from one of RED’s Associate Creative Directors as he explores our moral duty to show acceptance and diversity.

    Moral Marketing in the Age of Trump

    As marketers, we have the rare ability to say no. Rare, because we get to do it in public, unlike most Americans, and we also get to see it work. What normal looks like is kind of our game. Not that what we’ve gone with has always been right...

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