Sapphire Digital Company Updates | Glassdoor

Company Updates


    Why Even Cash Rewards May Not Turn Patients Into Health Care Shoppers

    Employers have tried all kinds of strategies to get patients to act more like savvy consumers when it comes to health care. SmartShopper is among the latest.


    Vitals Announces Company Name Change to Sapphire Digital

    FEBRUARY 20, 2019 - LYNDHURST, N.J. - Vitals announces that we are changing our name to Sapphire Digital. The new name reflects our leadership in providing a full omnichannel digital engagement and shopping platform for consumers, employers and health plans to impact the cycle of high-cost health care.

  • Today, we announced the release of SmartShopper NextGen, bringing a new level of confidence and convenience to the health care shopping experience to help consumers select better-value care.

    “We are passionate about helping people find the best quality care at the best price,” said Heyward Donigan, President and CEO of Vitals. “Our aim with SmartShopper NextGen is to create an experience that feels familiar and comfortable to consumers, to provide them the confidence they need in redirecting their care to a provider that is high-quality and lower cost.”

    Vitals Unveils the Next Generation of Health Care Shopping - Vitals

    SmartShopper NextGen Enhances Confidence for Consumers Shopping for High-Value Health Care MAY 30, 2018 - LYNDHURST, N.J. - Vitals today announced the release of SmartShopper NextGen, bringing a new level of confidence and convenience to the health care shopping experience to help consumers select better-value care.

  • Mike Underseth (left) from Vitals sales team enjoyed attending and speaking at the Blue Cross Blue Shield Minnesota event this week.

  • Recently, a group of Vitals employees spent the day at West Side High School in Newark, NJ volunteering for Jersey Cares Serve-a-thon.

    They made pillows and health kits for shelters and healthy eating and gardening kits for children. Above all, they loved working with the kids!

  • Rob Graybill will be speaking at the HLTH conference in Las Vegas on Monday, May 7! All speakers received a caricature developed exclusively for them - and we think Rob's is pretty fun.

    Check out the upcoming HLTH conference:

    Rob Graybill | HLTH

    With almost 20 years in the health insurance and financial services industries, Rob combines deep insurance knowledge with entrepreneurial experience. As Vice President, SmartShopper Market Strategy, Rob leads business development and account management for the Vitals incentives and engagement portfolio. Before joining Vitals, Rob served as the CEO of Compass Healthcare Advisers, which was acquired by Vitals in 2014.

  • Our team had a great time attending the SALGBA 2018 National Conference, and sharing about Vitals SmartShopper!

  • Over the past four years, SmartShopper has generated over $56 million in savings for employers and has paid back $6.7 million in cash incentives to employees.

    Read more in our 2018 Book of Business report:

    Vitals Reduced Medical Spending for Employers by $56M - Vitals

    April 30, 2018 - LYNDHURST, NJ - Vitals today released its 2018 Book of Business report. The annual summary reports the metrics associated with shopping activity and savings achieved by employers and employees using Vitals SmartShopper. SmartShopper is a high-tech, high-touch health care program that allows consumers to shop for and choose better-value medical care.

  • Join an exciting joint webinar that our own Ryan Norris will participate in on May 1st at 12:00 PM ET.

    Webinar: How to Embrace The Amazon Effect and Watch Your Practice Thrive |

    95% of the U.S. population uses Amazon. This has had a massive and lasting effect on consumer behavior. Consumers have become dependent on comparison shopping, reading reviews, and purchasing items...

  • Our founder, Mitch Rothschild, was featured in this CNBC story about an Explanation of Benefits.

    This simple form can keep you from overpaying for medical care

    You know that "explanation of benefits" form you get from your insurance company? Resist the urge to toss it in the trash. Even if it looks like a bewildering mess of numbers, codes and abbreviations, there's a good reason to learn how to make sense of it.

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