Smaato Joins Verve Group, Expanding Both Platforms’ Capabilities. San Francisco, California, USA — July 15, 2021 — Verve Group, a privacy-first omnichannel ad platform, earlier this week announced the acquisition of Smaato through a subsidiary of its parent company Media and Games Invest SE (MGI). The transaction places Smaato at an enterprise value of USD 170M. The acquisition positions Verve Group as one of the top global mobile ad exchanges, with a joint team of over 300 employees spread across 25 offices worldwide. “We’re excited to have Smaato join the Verve Group family. Smaato’s omnichannel monetization approach aligns with Verve Group’s vision,” says Matthew Deets, who is appointed as the new General Manager of Smaato. “The synergies between Smaato and Verve Group will strengthen both platforms and foster expansion into new markets.”
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This week we celebrate 14 years of Smaato. In 2005 Smaato was founded at a dining table in San Mateo, CA Our latest blog post reveals 14 things you might not know about Smaato yet:
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