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    What Separates Good Writing From Bad Writing?

    The other day, I was struck by a quote I read in a blog post about vulnerability from author and Wharton professor Adam Grant: "Good communicators make themselves look smart. Great communicators make their audiences feel smart." Grant's words reminded me of the time I discovered, to my horror, that I write at an 8th grade reading level.

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    The merging of advertising and entertainment has led to talent shortfall - Digiday

    As spending on branded content has grown, agencies, publishers and brands are increasingly searching for people with skills more commonly found in entertainment fields than in advertising. But finding those people has turned out to be easier said than done.

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    Three Tips to Help Guide Your Job Search

    MESSAGE FROM DIANE DOMEYER, EXECUTIVE DIRECTOR OF THE CREATIVE GROUP If one of them is to land a new - or perhaps first - job, there are a few things you should know about the current state of the creative industry. As more companies recognize the value of design for business, demand remains strong for skilled creative talent.

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    7 characteristics of brilliant copywriting

    How can you evaluate the quality of your writing? Good copy increases conversion rates, leaves a positive and memorable impression on readers and places you at an advantage to your competitors. You may know brilliant copy when you read it, but what rubric can you use to build towards a better skill set?

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    10 Laws Of UX, Illustrated

    Good design tends to follow general principles that give designers overarching guidelines to work within. But for user experience and interface designers, there are also laws that govern the nitty-gritty.

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    What's New for Designers, January 2018 | Webdesigner Depot

    Start 2018 by deleting some of those old tools from your computer that you never use in favor of some fresh, new options. While old favorites can be great for a while, there are so many great new elements out there that can streamline your workflow, or help add more creative spark to projects.

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    6 trends that will define mobile marketing in 2018

    As 2018 gets underway, it's shaping up to be a big year for mobile marketing, with budgets expected to grow, major mergers and IPOs in the works and the arrival of Harry Potter in our world via an augmented reality (AR) game.

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    7 characteristics of brilliant copywriting

    How can you evaluate the quality of your writing? Good copy increases conversion rates, leaves a positive and memorable impression on readers and places you at an advantage to your competitors. You may know brilliant copy when you read it, but what rubric can you use to build towards a better skill set?

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    Community Management: A Social Media Expert Spills Her Secrets

    By Clare McDermott published January 2, 2018 Christin Kardos leads social media for Convince and Convert, an organization that teaches marketers how to be socially savvy. We wanted to know: How does the expert's expert build and manage communities? I asked Christin for tips on how to think like a community builder.

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    7 Social Media Marketing Trends That Will Dominate 2018

    The world of marketing has changed substantially over the past several years. These changes are mostly driven by trends in consumer behavior and preferences, particularly among young people. Getting exposure to members of Gen Z means that companies and marketing agencies alike have had to switch communication channels and refocus on what's important to young consumers.

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