The Creative Group Company Updates | Glassdoor

Company Updates

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    Do You Know What Keeps Your Ideal Clients Up at Night? - HOW Design

    One of the biggest mistakes I see designers make in their own self-promotion is talking only about themselves and their work. That may not make sense, but stay with me. It's not that your clients don't care about you or your work-indeed, they do, especially when they need your design expertise.

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    The 17 Best Advertisements of All Time

    I've always been a little leery of proclaiming anything "the best." I never declared anyone my best friend as a kid because I was afraid my other friends might assume I thought less of them. So it was a little difficult for me to come up with just one "best" advertisement of all time -- which is why there are 17 in this post instead.

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    10 most effective social media tools for PR pros

    Some technology really does make things easier. With social media management tools, you can use automation to share your content and the content of others on your social media channels.

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    How to Get Your First Job: 5 Job Search Tips for Creative Grads

    You've identified two outstanding job candidates and can see yourself hiring either one. Read on to learn the secrets to making this tough choice. Employers added 164,000 jobs in April, and the unemployment rate dipped to 3.9 percent. Read more about the April 2018 jobs report.

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    27 Ideas to Break Your Creative Slump

    By Ann Gynn published April 19, 2018 "When are you going to start?" Blink. "Are your fingers frozen?" Blink. Blink. "Why aren't you typing?" Blink. Blink. Blink. "Don't you know what to create?" Blink. Blink. Blink. Blink. The cursor is a silent but pesky critic.

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    The new most important role at agencies: Brand-safety officer - Digiday

    Clients are demanding their ads not show up in seedy places, so agencies are increasingly looking to hire chief brand-safety officers to act as point people for the fight against bad ad placements. IPG Mediabrands' UM appointed Joshua Lowcock as global brand-safety officer this week.

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    Necessity is the Mother of Rebranding - HOW Design

    Whether you're a freelancer or an in-house designer, or at a studio or agency, you'll probably have to rebrand at least once, performing surgery on yourself. Here, industry experts explore rebranding strategy when it comes to your own design business.

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    The Ikea Manual Of The Future Looks Amazing

    We've all been there. Blood pumping. Face red. Body exhausted. It's 15 minutes into building a piece of Ikea furniture, and we're one diaeresis away from throwing the hex wrench out the window. Sure, Ikea's ubiquitous instruction manuals look so simple and friendly, but translating the schematics from the page into real life can be challenging.

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    Employing Marketing Freelancers: Top Trends and Challenges [Infographic]

    Most brand and agency marketers (58%) say they employ creative (nontechnical) marketing freelancers, according to recent research from The Creative Group. The report was based on data from a survey of 400 marketing and advertising executives in the United States. Freelancers make up 14% of firms' marketing staffs, on average.

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    How to succeed in the era of the "hybrid designer"

    With innovation on the rise, the demand for designers is higher than ever. We spoke with Diane Domeyer, executive director of The Creative Group, about how designers can ride this wave to find a fulfilling job, get ahead, and get paid. At TCG, you've got your finger on the pulse of the creative industry.

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