Zeta Global today said it raised $140 million in a large late-stage equity and debt funding round that appears to set up the marketing cloud company for an eventual initial public offering or acquisition. The funding, according to sources close to the company, hikes the company's valuation, already in territory from a previous round, to $1.3 billion.
Zeta Global (previously known as Zeta Interactive) may not necessarily be a household name, but the marketing tech and analytics company, which was co-founded by former Apple CEO John Sculley, has a valuation of over $1 billion, is highly profitable (with revenue in 2016 growing about 40 percent over the $200 million it did in 2015), and has made its fair share of acquisitions recently.
"Adding Acxiom Impact's highly-rated technology and world-class professional and managed services into Zeta's world-class platform is a game-changer not only for us as a company, but also for the marketplace," said David A. Steinberg , Zeta's CEO and Co-Founder.
Zeta Interactive Raises $125 Million From GSO to Fuel Deals