eBook Helps Recruiters Apply Marketing Best Practices to Find and Hire the Best Candidates

(Mill Valley, Calif. — June 15, 2015) In a competitive marketplace, recruiters must often think like marketers to reach and effectively attract top candidates for their organizations. As a result, ‘recruitment marketing’ has emerged as a core competency for anyone trying to hire. Today, Glassdoor, the world’s most transparent jobs and recruiting marketplace, is releasing Recruitment Marketing For Dummies, a Glassdoor Special Edition ebook.

Published by Wiley, Recruitment Marketing For Dummies is Glassdoor’s second e-book. The first, Employer Branding For Dummies, was Wiley’s best performing eBook in 2014 and thus far in 2015, and was also honored for a 2015 Killer Content Award by Demand Gen Report.

“In this book, you will see how recruiting is evolving into an exciting marketing process that can be used to attract incredible talent,” says J.T. O’Donnell, founder and CEO of CAREEREALISM Media. “Save time and money by learning to work smarter, not harder.”

With Recruitment Marketing For Dummies, recruiters will learn how to tell and amplify their company’s story to the top talent they want to attract. The eBook offers useful tips on how to use social media and mobile platforms to recruit, and gives advice on key analytics to create a productive recruiting effort. More specifically, the book covers a host of practical and easy-to-follow topics, including how to:

  • Define your employer brand and employee value proposition
  • Reach your audience via mobile
  • Monitor talent analytics to refine your strategy
  • Create a budget and calendar
  • Develop a style guide and candidate personas
  • Hire great talent at the right cost
  • Become a master at social recruiting

Download the Glassdoor eBook: Recruitment Marketing For Dummies.

About Glassdoor

Glassdoor is the most transparent jobs and recruiting marketplace that is changing how people search for jobs and how companies recruit top talent. Glassdoor combines free and anonymous reviews, ratings and salary content with job listings to help job seekers find the best jobs and address critical questions that come up during the job search, application, interview and negotiation phases of employment. For employers, Glassdoor offers recruiting and employer branding solutions to help attract high-quality candidates at a fraction of the cost of other channels. Glassdoor, which has 30 million members and content from more than 190 countries, operates one of the most popular job apps on iOS and Android. The company launched in 2008 and has raised approximately $160 million from Google Capital, Tiger Global Management, Benchmark, Battery Ventures, Sutter Hill Ventures, DAG Ventures, Dragoneer Investment Group, and others. is a registered trademark of Glassdoor, Inc.